A website builder set up for your kind of business.
Contractors, roofers, electricians, plumbers, and cleaning companies need different pages and different ways to ask for work. Pick yours to see what Go builds.
Pick the trade closest to yours. Each page is a Go demo, not a customer case study. You don’t need to be one of these five to use Go. If your business isn’t listed, start a preview and compare it with what your site needs.
Comparing website builders by business type only gets you so far. Think about the services you need to explain, the proof you can show, the pages customers expect, and what happens when someone calls or sends a request.
Contractors
Lay out additions, renovations, and your other work, with photos of finished projects and an easy way to request an estimate.
Roofers
Give repairs, replacements, and inspections their own space, and show project photos, materials, warranty terms, and licenses you can back up.
Electricians
Help visitors find the right electrical service, see whether you work in their area, and get in touch. The site shouldn’t promise emergency service unless you offer it.
Plumbers
Keep routine and urgent work clearly apart, with a visible phone number and request form. Neither should suggest the appointment is already booked.
Cleaning companies
Spell out what standard, deep, move-out, and commercial cleaning include, and whether customers ask for a quote or see your prices.
Side by side
Compare what each kind of business needs.
Every service business site has to answer four questions: what do you do, why should someone believe you, where do you work, and how do they reach you? The details change by trade. The questions stay the same when you compare website builders by business type.
Use the table to plan your site before you look at designs. A layout can look professional and still be missing a service page, a license, your service area, or a form that works.
Business type
Typical pages
Proof to provide
How customers reach you
Check separately
Contractor
Services, projects, about, contact
Finished projects and credentials you’ve checked
Estimate request or phone call
Customer portal, quoting tools, or a CRM connection
Roofer
Repair, replacement, inspection, projects
Roof photos and your own warranty or certification wording
Estimate or inspection request
No promises about rankings, insurance, or emergency response
Electrician
Services, licenses, service area
Your license details and project photos
Call or contact request
Dispatch, scheduling, and payment software
Plumber
Services, hours, service area, contact
Correct service details and business info
Tap-to-call or a request form
Booking, work orders, and handling urgent calls
Cleaning company
Packages, checklists, areas, quote page
Your own photos, reviews, and what is and isn’t included
Quote request or listed price
Recurring booking, payment, and staff scheduling
After launch
You control your business details.
Services, hours, service areas, photo captions, and contact details change over time. In Go, you update them yourself by asking Routeless or clicking a section, and nothing goes live until you publish. There’s no staff doing the edits for you.
Before you pick a platform, list the updates you expect to make each month. Try a typical one, like new hours. Check every place that detail appears, and see whether the editor gives you enough control.
When customers reach out
Decide what happens after someone calls or writes.
A call button starts a phone call, and a form collects a request. Don’t describe either one as a booked appointment unless a booking system handles that step.
In Go, form requests land in your leads inbox and can alert you by text, WhatsApp, or email. Check the form fields and the confirmation message. If you need photo uploads, dispatch, automatic quotes, payments, scheduling, or a CRM connection, ask about it separately. Don’t assume a contact form covers it.
Go or custom
Check what the site has to do before you choose.
Go is built for a straightforward service website: service pages, your business details, proof of your work, and a way to get in touch. A custom project makes more sense when the site has to run booking, payments, customer or employee portals, complex intake forms, field-service software, or a large migration.
Decide from a written list. Separate the pages that describe your business from the software that runs it. Note which systems need to connect, and decide who maintains each one. A polished preview doesn’t mean your particular workflow is included.
Choosing a website builder
Pick a platform that fits the work behind the site.
Look past the homepage design. Check who writes the text and supplies the photos, who updates the site, where customer requests go, how the domain is billed, and what happens if you switch platforms later.
A basic site may only need service pages, an about page, contact details, and a request form. If you sell products, take payments, manage recurring appointments, or give customers accounts, you need more tools. Write those needs down before choosing between a website builder and a custom site.
Content
List the services, locations, licenses, project examples, common questions, and contact details the site needs.
Customer action
Decide what customers should do on the site: call, ask for a quote or consultation, buy, book, or log in.
Ownership and cost
Compare the monthly price, domain fees, access to your content, cancellation terms, and how much work it would take to move later.
Ongoing management
Decide who updates services, hours, photos, articles, forms, and your listings on other sites.
Website builder options
Compare website builders by how they work.
Website builders for small businesses work in different ways. Drag-and-drop builders like Wix and Squarespace give you direct control over the design, plus a catalog of templates and business tools. WordPress is a content management system that uses themes, page builders, and plugins. Ecommerce platforms are built around an online store. An AI website builder can cut setup time, but you still need to read the whole site and keep it accurate.
Choose by the work you’ll do after launch. Compare the editor, SEO tools, forms, analytics, domain terms, support, monthly cost, export options, and any add-ons you’d need. A free plan is fine for trying things out. Then compare the paid plan you’d need for your own domain and for whatever your customers do on the site.
Platform type
What it’s good at
Question to ask
Managed AI website builder
A faster start and a set way to manage the site
Does the standard plan cover the pages, edits, and customer actions you need?
Visual website builder
Direct control over templates, layout, and built-in features
Who will build, check, and update the site?
WordPress website
Flexible publishing and lots of plugins
Who will manage hosting, updates, security, plugins, and backups?
Online store platform
Products, checkout, payments, inventory, and shipping
What payment fees, apps, and extra work fall outside the base plan?
Custom website development
Design, connections, and workflows built for your business
What do you need that a packaged builder can’t do?
Beyond these five examples
Your business doesn’t have to be on this list.
The five pages cover common kinds of service businesses. They aren’t the only businesses that can preview Go. If your site needs pages for services, proof of your work, locations, business details, and customer requests, start a general preview and check it against your list.
If the preview doesn’t cover something your business depends on, write it down: what the customer does, what you do next, what information changes hands, and which systems connect. That tells you whether you’re missing a page or need custom software.
Questions
Questions about choosing a business type.
Yes. The five business types are only examples. Start a general preview, then check its pages and contact options against what your business needs.
They’re demos built with Go, and none of them is a customer site. Use them to compare pages and needs. They say nothing about customer results.
No. Go is $99 a month for each published website, with no setup fee. Domain fees are separate, and so is any custom work.
