Routeless — Recent work

Every site below is live. Go click around.

Tree crews, attorneys, dentists, grocers, developers, consultants, a podcast studio, and SaaS products — each one designed to convert the people who land on it and structured so Google, ChatGPT, and AI search can actually find it, read it, and recommend it.

Fifteen builds — and one we can't show

The work speaks. The sites convert.

No mockups, no concept pieces. These are working businesses whose websites we researched, wrote, designed, built, and shipped.

Anderson Tree Service homepage
Local service Lead generation

Anderson Tree Service

Ken Anderson has run tree crews in Merced for 35 years, but online he looked like every other guy with a chainsaw and a truck. We rebuilt the site around the things that actually win tree jobs — the license number, the insurance, the no-property-damage guarantee, and real photos from real job sites — then wired every page toward a quote request or a phone call.

  • Service & trust pages
  • Quote request flow
  • Local SEO structure
  • Blog for search
Visit andersontreeserviceinc.com
Blockchain Lawyer homepage
Law firm Positioning

Blockchain Lawyer

Ari Good is a crypto tax attorney with offices in Miami and Medellín — a genuinely rare combination that his old web presence buried. We sharpened the positioning to one line ("The Crypto Payments Lawyer for the Americas"), built bilingual English and Spanish paths, and published the practice-area and blog content that AI assistants pull from when someone asks for a crypto lawyer.

  • Niche positioning
  • Bilingual EN/ES
  • Practice-area pages
  • Authority articles
Visit blockchainlawyer.io
Central Valley Dentists homepage
Healthcare Lead routing

Central Valley Dentists

A dental directory built the way people in Merced actually look for a dentist — by what they need, who takes their insurance, and who picks up on a Saturday. Patients tell us once, and we route the request to the right local office. Eight cities live, thirty-plus specialty pages, and plain-English guides medically reviewed by a practicing dentist — exactly the structure AI search rewards.

  • Patient matching & routing
  • City & specialty pages
  • Insurance-aware search
  • Medically reviewed guides
Visit centralvalleydentists.com
VisaMind homepage
SaaS product AI features

VisaMind

A full product, not just a website: VisaMind matches applicants to the right visa across 14 countries, builds a personalized checklist and timeline, and coaches interviews with an AI voice simulating a consular officer. Around the product we built a deep content layer — country hubs, visa guides, a forms library, a glossary — so the site earns traffic from both Google and AI answers.

  • Full SaaS build
  • AI voice coaching
  • Document vault
  • 14-country content hub
Visit visamind.com
Welcome to Medellín homepage
Platform Live data

Welcome to Medellín

A concierge and real-estate platform for people moving to Medellín, built on a promise of "real numbers, not vibes." The site analyzes 26,000+ listings weekly and publishes live median prices across 60 neighborhoods, alongside verified listings, a vetted partner network, and relocation services — the kind of original data that AI assistants cite when people ask about the city.

  • Live market data engine
  • Property listings
  • Partner directory
  • Bilingual EN/ES
Visit welcometomedellin.com
The GlobalVest Group homepage
Real estate advisory Professional services

The GlobalVest Group

A Coral Gables real-estate advisory and business brokerage with 60+ years of collective experience and five distinct practices — commercial, investment, residential, business brokerage, and consulting. We gave each practice its own page, built out the team and experience sections that high-ticket clients check before they call, and pointed everything at a direct conversation with the brokers.

  • Five practice-area pages
  • Team & experience pages
  • Florida market coverage
  • Consultation intake
Visit globalvestrealty.com
Asian Market Escondido homepage
Local retail Search content

Asian Market Escondido

A family-owned grocery store that shoppers were driving 45 minutes past because they didn't know it existed. We built the store's shelves into the website — searchable products, department and cuisine pages, recipes, and a product-request form — in English and Spanish, so every "where do I buy fish sauce in North County" search or AI query has a page ready to answer it.

  • Product finder
  • Cuisine & department pages
  • Recipes & guides
  • Bilingual EN/ES
Visit asianmarketescondido.com
Vertex Data Consulting homepage
B2B consulting Positioning

Vertex Data Consulting

A data consultancy whose consultants have worked with Nike, Disney, and Peloton — but whose pitch was scattered. We compressed it into seven concrete offerings with outcomes attached ("4-hour runs into 40-minute runs"), added a live Slack-agent demo right in the hero, and built a qualifying intake form so the inquiries that arrive are worth answering.

  • Service architecture
  • Outcome-led copy
  • Qualifying intake
  • Product demo in hero
Visit vertexdataconsulting.com
Analytics Engineering homepage
EdTech platform Our founder's own

Analytics Engineering

Our founder's own training platform, built on a decade as an analytics engineer at Disney, Hulu, Nike, Peloton, and Gopuff. It's a full product: 121 lessons, 1,598 exercises that auto-grade in the browser, a context-aware GPT tutor on every page, a portfolio capstone, and an 86-article library that earns search and AI traffic. When we say we build platforms, this is the one we built for ourselves.

  • In-browser graded exercises
  • Built-in GPT tutor
  • Payments & accounts
  • 86-article content engine
Visit analyticsengineering.com
PerioMastery homepage
Education Content design

PerioMastery

Structured periodontology learning for dental students — not another clinic-marketing site. A fifteen-question diagnostic quiz finds the gaps, a six-module pathway fixes them in the order concepts actually build, and every article ends with a concrete next step instead of a dead end. Small site, ruthless information architecture.

  • Diagnostic quiz with routing
  • Six-module learning pathway
  • 18-article library
  • Next-step on every page
Visit periomastery.com
Dr. Rami Rashed homepage
Personal brand Healthcare

Dr. Rami Rashed, DDS

A professional profile for a periodontics resident at Loma Linda University — credentials, training timeline, and plain-language oral-health notes. It also does quiet strategic work: Dr. Rashed medically reviews the content on Central Valley Dentists, and a real, citable author profile is exactly the trust signal Google and AI systems look for in health content.

  • Credential showcase
  • Plain-language health notes
  • Author entity for E-E-A-T
  • Professional inquiry contact
Visit drramirashed.com
Nativo Living homepage
Real estate investment Interactive

Nativo Living

A boutique hotel development in Medellín raising investment one share at a time. The site walks investors through the market case, the construction timeline, and an interactive floor-by-floor building explorer showing exactly which levels are sold and which are available — then routes them to a $2,000 reservation. Bilingual, because the buyers are.

  • Interactive building explorer
  • Investment narrative
  • Investor lead capture
  • Bilingual ES/EN
Visit nativohabitat.com
La Novicia homepage
Luxury real estate Interactive

La Novicia

Twelve luxury residences, one per floor, in the most coveted corner of Laureles. Buyers pick their floor on an interactive availability selector, preview five designer interior palettes, and read a full investment brochure published on the web instead of buried in a PDF — including separate purchase paths for foreign and Colombian buyers.

  • Floor-by-floor selector
  • Five design palettes
  • Web-native brochure
  • Foreign-buyer path
Visit edificiolanovicia.com
The Zone Podcast Studio homepage
Studio & media Online booking

The Zone Podcast Studio

A 3-camera 4K podcast studio in Medellín's Provenza that wanted bookings, not inquiries. We put the entire rate card on the page — studio time, production, reels, branding — so nobody has to get on a call to learn a price, built session booking straight into the site, and let the wall of recorded episodes and client testimonials do the selling.

  • Online session booking
  • Transparent rate card
  • Client recording wall
  • Signal-chain showcase
Visit thezonepodcast.com
Real Estate Nemo homepage
Personal brand Lead routing

Real Estate Nemo

One operator, five ventures: hotels in Medellín, multifamily in Detroit, a lending group, a podcast, and a studio. We built the hub that ties them together so every audience — investors, borrowers, listeners — finds its own path in, and every booked call triggers an automated summary and WhatsApp notification so nothing slips.

  • Multi-venture hub
  • Investor paths
  • Automated call briefs
  • WhatsApp notifications
Visit realestatenemo.com

Client name withheld · Under NDA

Security & fraud Confidential

The one we can't show you

A household-name music-industry client's high-volume e-commerce store had lost over half a million dollars to fraud, bots, and broken tracking. Under NDA, we ran a full security audit — 33 findings, four critical — then rotated exposed keys, rebuilt rate limiting across login and checkout, hardened payment paths against duplicate and orphaned charges, repaired the conversion tracking behind tens of thousands in monthly ad spend, and stood up fraud dashboards with real-time alerting. Checkout got faster too: place-order dropped from 3–4 seconds to under one.

  • 33-finding security audit
  • Rate limiting & key rotation
  • Payment fraud hardening
  • Ad-tracking recovery
  • Fraud dashboards & alerts
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