Routeless — Selected work

Websites and software in production.

SaaS products, marketplaces, data platforms, AI systems, custom software, and business websites — each profile names the problem, the system delivered, and the live implementation you can inspect.

Featured client systems

Websites, products, and platforms built to do a job.

The work ranges from contractor websites to a full SaaS product and a national directory platform. When we have read access to a client's Search Console, the profile links to a case study with dated, sourced figures and the window each one covers. Other profiles omit performance numbers.

Anderson Tree Service homepage
Local service Lead generation

Anderson Tree Service

Ken Anderson has run tree crews in Merced for 35 years, but his old website did not reflect that experience. We rebuilt the site around the details homeowners look for — the license number, the insurance, the no-property-damage guarantee, and real photos from real job sites — then gave every page a clear path to a quote request or phone call.

  • Service & trust pages
  • Quote request flow
  • Local SEO structure
  • Blog for search
Visit andersontreeserviceinc.com
Buckeye Exteriors homepage
Local service Lead generation

Buckeye Exteriors

A Cleveland roofing, siding, and gutter contractor with 1,200+ projects and a 4.9-star rating whose old website did not reflect that record. We built the site around before-and-after project galleries, the story behind each job, a ten-step process that shows homeowners what happens after they sign, real Google reviews, and a same-day estimate request on every page.

  • Before & after galleries
  • Step-by-step process page
  • Estimate request flow
  • Reviews & trust signals
Read the measured case study Visit buckeyeexterior.com
VisaMind homepage
SaaS product AI features

VisaMind

VisaMind is a full product that matches applicants to the right visa across 14 countries, builds a personalized checklist and timeline, and coaches interviews with an AI voice simulating a consular officer. The supporting content includes country hubs, visa guides, a forms library, and a glossary for discovery across Google and AI answers.

  • Full SaaS build
  • AI voice coaching
  • Document vault
  • 14-country content hub
Read the measured case study Visit visamind.com
Blockchain Lawyer homepage
Law firm Positioning

Blockchain Lawyer

Ari Good is a crypto tax attorney with offices in Miami and Medellín — a rare combination that his old web presence did not clearly communicate. We sharpened the positioning to one line ("The Crypto Payments Lawyer for the Americas"), built bilingual English and Spanish paths, published detailed practice-area and blog content, and connected a tracked Google Search acquisition path to the site.

  • Niche positioning
  • Bilingual EN/ES
  • Practice-area pages
  • Authority articles
  • Tracked paid-search path
Visit blockchainlawyer.io
The Exit Upgrade homepage
B2B services Assessment funnel

The Exit Upgrade

Operational modernization for owners preparing to step back from their business — a hard thing to sell with a brochure site. So the site leads with proof instead: a fifteen-question Exit Readiness Score that returns results instantly, and a complete sample Buyer Friction Report published openly so prospects can judge the depth before spending a dollar. Assessment first, engagement second — with a separate path built for the brokers, CPAs, and attorneys who refer clients in.

  • Interactive readiness score
  • Published sample report
  • Advisor referral path
  • 90-day engagement funnel
Visit theexitupgrade.com
American Dentists homepage
Healthcare platform National directory

American Dentists

A national guide to dental care built around clearer answers instead of paid rankings disguised as recommendations. Patients search by location and care need, practice facts retain their source context, and each market has one canonical page owner. The shared platform supports national discovery while regional brands such as Central Valley Dentists keep the local voice and pages they are best placed to maintain.

  • National care discovery
  • Multi-brand directory architecture
  • Verification & source context
  • Shared practice management
Visit americandentists.com
Central Valley Dentists homepage
Healthcare Lead routing

Central Valley Dentists

The local-first regional layer of the broader network, built the way people in Merced look for a dentist — by what they need, who takes their insurance, and who picks up on a Saturday. Central Valley Dentists owns its local city and practice pages, while patients can describe what they need once and be routed to the right local office. Specialty pages and plain-English guides support both conventional and AI search.

  • Patient matching & routing
  • City & specialty pages
  • Insurance-aware search
  • Medically reviewed guides
Visit centralvalleydentists.com
Platforms & complex workflows

Products, data systems, and complex workflows.

This work includes data systems, interactive buying paths, operational routing, integrations, and security projects.

Furnished Habitat marketplace homepage
Furnished-stay marketplace

Furnished Habitat

A real-estate marketplace for furnished stays, with destination and date search, verified hosts, flexible booking paths, platform integrations, and payments built into one experience.

  • Marketplace search & booking
  • Integrations & payments
Visit live platform
Colombia Bound homepage
Live data platform

Colombia Bound

Live median pricing across 60 neighborhoods, verified listings, relocation services, and a bilingual partner directory built around 26,000+ listings analyzed weekly.

  • Market data engine
  • Listings & partner routing
Visit live platform
Analytics Engineering homepage
Education platform

Analytics Engineering

A complete learning product with 121 lessons, 1,598 in-browser exercises, a context-aware tutor, payments, accounts, and an 86-article content library.

  • Product & curriculum
  • Accounts, payments & AI tutor
Read the measured case study Visit live platform
Nativo Living homepage
Real estate website

Nativo Living

A bilingual investment website with a floor-by-floor availability explorer, construction timeline, investor inquiry form, and reservation path.

  • Interactive inventory
  • Investor lead capture
Visit live site
La Novicia homepage
Interactive real estate

La Novicia

A web-native investment brochure with floor availability, five interior palettes, and separate buying paths for foreign and Colombian buyers.

  • Floor selector
  • Buyer-path routing
Visit live site
Real Estate Nemo homepage
Multi-venture routing

Real Estate Nemo

One website that routes investors, borrowers, and listeners across five ventures, with booked-call summaries and WhatsApp notifications.

  • Audience routing
  • Automated call briefs
Visit live site
Client withheld · under NDA
Security & fraud

Confidential e-commerce engagement

A 33-finding security audit followed by key rotation, rate limiting, payment hardening, ad-tracking recovery, and real-time fraud monitoring.

  • Four critical findings
  • Checkout under one second
Discuss sensitive systems

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