Routeless — Website Redesign

Website redesign without losing what already works.

A measured redesign for established businesses that need a clearer story, better conversion path, and modern code without discarding useful search history, content, analytics, or connected workflows.

Custom websites are quoted after a written scope. The price depends on page inventory, content, integrations, migration requirements, and custom functionality.

Plan my redesign See what we built
Related production work for website redesign
Related production exampleAnderson Tree Service
What we built

Redesigns for businesses the old website undersold.

Each of these businesses had a record the old site did not show. The live sites are linked under each project.

Anderson Tree Service homepage
Client work Measured case study

Anderson Tree Service

A dated tree service site that was hard to use on phones, rebuilt for mobile with local service pages. Google clicks rose 111% in a 28-day comparison.

What the client needed

Ken Anderson has run tree crews in Merced for 35 years, and his old website did not reflect that experience.

What we built

  • Service and trust pages that show the license number and insurance
  • The no-property-damage guarantee
  • Real photos from real job sites
  • A quote request or phone call path on every page
  • Local SEO structure and a blog for search
Read the case study: Tree Service Redesign + Local SEO Visit andersontreeserviceinc.com
Blockchain Lawyer homepage
Client work Measured case study

Blockchain Lawyer

An unfinished legal site with no working contact form, rebuilt with clear positioning and working intake. Organic clicks rose 61% in a 28-day comparison.

What the client needed

Ari Good is a crypto tax attorney with offices in Miami and Medellín. His old web presence did not make that combination clear.

What we built

  • Positioning sharpened to one line: The Crypto Payments Lawyer for the Americas
  • Bilingual English and Spanish paths
  • Practice-area pages
  • Authority articles on the blog
  • A tracked Google Search acquisition path connected to the site
  • Google Business Profile optimization
  • Local SEO

Eric and his team are exceptional - technically super talented with a great eye for design. They're organized, professional and understand the "plumbing" of the Internet. Highly recommended!

Ari Good Ari Good · Blockchain Lawyer
Read the case study: Law Firm Website + SEO Visit blockchainlawyer.io
Asian Market Escondido homepage
Client work Measured case study

Asian Market Escondido

A few-page grocery site replaced with a full retail website and a multilingual product finder shoppers open in the store.

What we built

  • Department and cuisine discovery in English and Spanish
  • A product locator backed by a large POS-derived Google Sheets catalog
  • Mapping tabs in the catalog that store staff control
  • Read-only Sheets API access with caching and degraded operation
  • Product requests, recipes, reviews, and visit information

Connected systems

Read the case study: Grocery Website + Product Finder Visit asianmarketescondido.com
Explore all selected work
What the website redesign release includes

Website Redesign scope and responsibilities.

The scope names the users, workflows, integrations, and production requirements this release must cover.

  • Current-site inventory, analytics baseline, and redirect map
  • Positioning, information architecture, copy, and interface design
  • Accessible responsive development and content migration
  • Form, CRM, booking, payment, or operational integrations
  • Canonical, metadata, schema, analytics, and launch verification
  • Post-launch monitoring against the pre-launch baseline
Engagements

We review what you have and propose the smallest release that solves the stated problem.

How engagements work →
Before, redirect, and after

Preserve what works. Replace what does not.

  1. 01Inventory
  2. 02Redirect map
  3. 03Rebuild
  4. 04Baseline check
Best fit

Bring this project when

  • A credible business represented by an outdated site
  • Organic traffic that cannot be risked during a rebuild
  • A confusing inquiry path or low-quality lead flow
  • A CMS or vendor relationship the team needs to leave
Not a fit

Use another path when

  • A cosmetic reskin with no content, conversion, or technical change
  • A rebuild without access to analytics, domains, or current systems
Alternatives considered
  • Keep the current platform and make a focused conversion release
  • Replatform only when ownership, performance, or maintainability requires it
Timeline

Most full redesign releases take 8–16 weeks after scope approval.

Custom websites are quoted after a written scope. The price depends on page inventory, content, integrations, migration requirements, and custom functionality.

Estimate the website budget →

FAQ

Pricing, process, and ownership.

Custom websites are quoted after a written scope. The price depends on page inventory, content, integrations, migration requirements, and custom functionality. You approve the scope, price, and timeline before work begins.

Routeless documents the users, workflows, boundaries, integrations, acceptance criteria, and launch plan before the release is priced.

The client owns the code, accounts, data, and production systems. Routeless documents the build for operation or handoff.

Get a quote for Website Redesign.

Tell us what you have, what needs to change, and what the finished release must do. We will reply with the proposed scope, price, and timeline.

Plan my redesign