Routeless — Website Redesign

Website redesign without losing what already works.

A measured redesign for established businesses that need a clearer story, better conversion path, and modern code without discarding useful search history, content, analytics, or connected workflows.

Custom websites are quoted after a written scope. The price depends on page inventory, content, integrations, migration requirements, and custom functionality.

Plan my redesign See what we built
Related production work for website redesign
Related production exampleBuckeye Exteriors
What we built

Redesigns for businesses the old website undersold.

Each of these businesses had a record the old site did not show. The live sites are linked under each project.

Buckeye Exteriors homepage
Client work Built with Go Measured case study

Buckeye Exteriors

A rebuild around 1,200+ completed projects the old site never mentioned, followed by a measured search case study.

What the client needed

A Cleveland roofing, siding, and gutter contractor with 1,200+ projects and a 4.9-star rating. The old website showed none of that record.

What we built

  • Before-and-after project galleries with the story behind each job
  • A ten-step process page that shows homeowners what happens after they sign
  • Real Google reviews on the page
  • A same-day estimate request on every page
  • A server-side estimate form that sends structured responses into the client's Google Forms workflow

Connected systems

The measured case study compares how often the site appears in Google with how many people click through, using Search Console data.

Read the case study Visit buckeyeexterior.com
Anderson Tree Service homepage
Client work Built with Go

Anderson Tree Service

Thirty-five years of local work, rebuilt around the license, insurance, and guarantee homeowners ask about.

What the client needed

Ken Anderson has run tree crews in Merced for 35 years, and his old website did not reflect that experience.

What we built

  • Service and trust pages that show the license number and insurance
  • The no-property-damage guarantee
  • Real photos from real job sites
  • A quote request or phone call path on every page
  • Local SEO structure and a blog for search
See it on the work page Visit andersontreeserviceinc.com
Blockchain Lawyer homepage
Client work Built with Go

Blockchain Lawyer

The redesign started with positioning, then rebuilt the site in English and Spanish around that one line.

What the client needed

Ari Good is a crypto tax attorney with offices in Miami and Medellín. His old web presence did not make that combination clear.

What we built

  • Positioning sharpened to one line: The Crypto Payments Lawyer for the Americas
  • Bilingual English and Spanish paths
  • Practice-area pages
  • Authority articles on the blog
  • A tracked Google Search acquisition path connected to the site
See it on the work page Visit blockchainlawyer.io

More projects like this

Nativo Living homepage
Client work · Built with Go

Nativo Living

A bilingual investment website with availability exploration, construction context, inquiries, and reservations.

La Novicia homepage
Client work · Built with Go

La Novicia

An interactive investment website with availability, interior options, and distinct local and international buyer paths.

Constructora Legare homepage
Client work · Built with Go

Constructora Legare

A bilingual construction and development website presenting healthcare, hospitality, and residential projects with capabilities, operating context, and investor inquiries.

The GlobalVest Group homepage
Client work · Built with Go

The GlobalVest Group

A real-estate advisory website organizing five practices, Florida market coverage, leadership, experience, and service-specific inquiry paths.

Projects marked Built with Go run on Routeless Go. If you need a business website rather than custom software, start there.

Explore all selected work
What the website redesign release includes

Website Redesign scope and responsibilities.

The scope names the users, workflows, integrations, and production requirements this release must cover.

  • Current-site inventory, analytics baseline, and redirect map
  • Positioning, information architecture, copy, and interface design
  • Accessible responsive development and content migration
  • Form, CRM, booking, payment, or operational integrations
  • Canonical, metadata, schema, analytics, and launch verification
  • Post-launch monitoring against the pre-launch baseline
Engagements

We review what you have and propose the smallest release that solves the stated problem.

How engagements work →
Before, redirect, and after

Preserve what works. Replace what does not.

  1. 01Inventory
  2. 02Redirect map
  3. 03Rebuild
  4. 04Baseline check
Best fit

Bring this project when

  • A credible business represented by an outdated site
  • Organic traffic that cannot be risked during a rebuild
  • A confusing inquiry path or low-quality lead flow
  • A CMS or vendor relationship the team needs to leave
Not a fit

Use another path when

  • A cosmetic reskin with no content, conversion, or technical change
  • A rebuild without access to analytics, domains, or current systems
Alternatives considered
  • Keep the current platform and make a focused conversion release
  • Replatform only when ownership, performance, or maintainability requires it
Timeline

Most full redesign releases take 8–16 weeks after scope approval.

Custom websites are quoted after a written scope. The price depends on page inventory, content, integrations, migration requirements, and custom functionality.

Estimate the website budget →

FAQ

Pricing, process, and ownership.

Custom websites are quoted after a written scope. The price depends on page inventory, content, integrations, migration requirements, and custom functionality. You approve the scope, price, and timeline before work begins.

Routeless documents the users, workflows, boundaries, integrations, acceptance criteria, and launch plan before the release is priced.

The client owns the code, accounts, data, and production systems. Routeless documents the build for operation or handoff.

Get a quote for Website Redesign.

Tell us what you have, what needs to change, and what the finished release must do. We will reply with the proposed scope, price, and timeline.

Plan my redesign