The 30-day qualified lead system for established service businesses

Turn more searches into qualified leads.

Routeless builds the system between someone finding your business and becoming a qualified lead — website, guided intake, CRM, booking, follow-up, and measurement — built, tested, and live within 30 days.

51 websites under management

Focused conversion builds start at $5,000. The complete 30-Day Qualified Lead System is $9,500. Multi-location and custom systems start at $15,000.

Engineering experience
Disney Hulu NikeNike PelotonPeloton Gopuff Kaplan Blue Cross Blue Shield Association
The problem Routeless owns

The handoffs are where qualified leads disappear.

Your SEO company can create visibility. Your web company can build pages. Your CRM can store leads. Your ad manager can report clicks. The business is still left owning everything between them. Routeless builds that path as one connected system.

Discovery

Search & AI

Can the right buyer find you?

Decision

Website & proof

Can they quickly understand why you fit?

Intake

Calls & guided intake

Can they contact you without friction?

Qualification

Summaries & CRM

Does your team get enough context?

Response

Alerts & follow-up

Does the right person act quickly?

Measurement

Attribution & Radar

Which sources produce inquiries, bookings, and qualified opportunities?

One connected acquisition system

Connect every step. Then keep improving it.

Routeless does not sell disconnected marketing deliverables. We connect the steps a buyer follows and make each stage work with the next.

01

Get found

Can the right buyer find you?

Google, Maps, paid search, useful service content, and AI visibility put the business where qualified buyers are already looking.

02

Get chosen

Can they quickly understand why you fit?

Clear positioning, real proof, useful service pages, reviews, credentials, and verified details help a buyer decide you fit.

03

Get qualified

Does your team receive enough context?

Guided intake collects the service, location, timing, urgency, budget, photos, files, or matter details your team actually needs.

04

Respond faster

Does the right person act quickly?

The inquiry enters a structured pipeline, the right person is alerted, the prospect gets confirmation, and the next action is clear.

05

Measure what happened

Which sources produce real opportunities?

Routeless records original source, form and booking activity, pipeline status, booked leads, qualified leads, and Radar evidence.

One inquiry, connected end to end

Your team receives the buyer’s context, not just another notification.

The exact workflow changes by business. The principle does not: preserve intent, remove repetition, route the inquiry, and make the next action obvious.

Illustrative lead flow Roof replacement inquiry · Columbus, Ohio
Routed
  1. Buyer asks ChatGPT for a local roof replacement company.
  2. Relevant proof Service page answers cost, timing, insurance, and warranty questions.
  3. Guided intake Address, roof age, storm details, timeline, and photos are collected once.
  4. Instant handoff The homeowner gets confirmation; the estimator gets a concise lead summary.
  5. Next action The estimator calls with the context needed to book the inspection.
High-fit replacement lead Source preserved Photos attached Assigned to estimator
Radar · one measurement layer inside the system

See exactly what AI assistants say about your business.

Radar records whether ChatGPT, Gemini, and Perplexity recommend you, which competitors appear instead, and which sources influence the answer. Routeless uses those findings alongside search, website, intake, and conversion data to decide what to change.

A buyer asks ChatGPT
Who should I call for a roof replacement near Columbus?
For a roof replacement around Columbus, homeowners most often mention Summit Ridge Roofing, Capital City Exteriors, and Buckeye Roof Pros. All three are licensed, well reviewed, and offer free hail-damage inspections.
Three competitors named. Your business isn’t in the answer.
Radar documents the gap. Routeless implements the changes.
Illustrative · real scans are dated & sourced

Real scans preserve every answer, source, model, and timestamp. After changes ship, Radar asks the same buying questions again.

Systems built

Websites, platforms, and acquisition systems shipped in the real world.

Selected work across contractors, legal services, healthcare, software, and real estate. Market studies and public research are kept separate from client work.

Selected client systems
Blockchain Lawyer Buckeye Exteriors Anderson Tree Service VisaMind The Exit Upgrade Central Valley Dentists
Who Routeless is built for

Businesses where a missed inquiry is expensive.

Our primary focus is established contractors and law firms. We also work selectively with specialty practices and other high-value service businesses when the customer journey is complex enough to justify a connected system.

High-ticket contractors

  • Roofing, HVAC, remodeling, tree care, and exterior services
  • Quote requests, reviews, and service-area visibility
  • Fast routing from inquiry to estimator

Law firms

  • Clear practice-area positioning and authority content
  • Guided intake for the matters you want
  • Organized handoff before the consultation

Specialty healthcare and other qualified businesses →

The offer

One flagship system. Published pricing.

Focused conversion builds start at $5,000. The complete 30-Day Qualified Lead System is $9,500. Multi-location and custom systems start at $15,000.

Website, message, and measurement

Conversion Foundation

A stronger website, message, primary conversion path, and measurement foundation for a business whose lead handling already works.

$5,000 one-time

Best for: An established business with an acceptable lead-management process that needs the front of the journey rebuilt.

Build my conversion foundation
Multi-location and custom

Market Expansion System

For multiple locations, multiple journeys, advanced routing, custom tools, and complex attribution.

From $15,000 starting price

Best for: A multi-location business, multi-brand group, or practice with materially different customer journeys and integration requirements.

Scope my expansion system

Connected Lead-Path Guarantee

Before launch, Routeless tests every included form, booking path, notification, CRM handoff, and automated response.

This guarantee covers system operation, not commercial outcomes.

No mandatory marketing retainer.

The initial system does not require an ongoing SEO, advertising, or marketing-management contract. Continued use of Routeless-hosted CRM, automation, messaging, Radar, and managed infrastructure requires an active Platform & Care subscription. See ownership and ongoing cost.

Direct access to the builder

The person who scopes the system is the person responsible for shipping it.

Eric Provencio, founder of Routeless

Eric Provencio

Founder & Engineer, Routeless

Routeless is led by Eric Provencio, an engineer with a decade of experience building web, data, security, and acquisition systems for companies including Disney, Hulu, Nike, Peloton, and Gopuff.

Strategy, design, engineering, integration, and launch stay under one technical owner.
Security and sensitive-data requirements are scoped into the workflow, not added after it ships.
FAQ

Common questions.

The standard 30-Day Qualified Lead System is $9,500 for one business, one primary customer journey, one CRM workspace, and the agreed website, intake, booking, follow-up, and measurement implementation.

A focused Conversion Foundation is $5,000. Multi-location businesses, advanced integrations, custom tools, larger content programs, and complex routing start at $15,000.

The agreed website or landing experience, primary intake path, Routeless CRM workspace, qualification fields, pipeline, booking connection, internal notifications, included follow-up workflow, source tracking, analytics, and Radar baseline are built, tested, and launched.

Expanded content, custom integrations, advertising approvals, phone-number work, and additional locations follow a separate rollout.

No. Routeless does not guarantee search rankings, AI recommendations, lead volume, closed customers, or revenue.

We guarantee the implementation we control: the agreed core system, the launch timeline, the included lead paths, and the testing required to make them work.

Not necessarily. Routeless includes its own lead-management workspace and can synchronize with supported external tools where that is the better fit.

Existing CRM integrations are confirmed during scoping. Custom or unsupported integrations require additional scope.

No ongoing marketing retainer is required.

Continued operation of Routeless-hosted CRM, automation, messaging, Radar, monitoring, and managed infrastructure requires Routeless Platform & Care, $350 per month after the included 90-day period.

You own your domain, website content, creative assets, analytics accounts, advertising accounts, customer records, and exported lead data.

After full payment you receive a perpetual, irrevocable right to use, host, modify, and transfer the delivered website. Routeless retains ownership of its proprietary platform software, reusable frameworks, libraries, templates, internal tools, and underlying source code unless an agreement says otherwise.

If Platform & Care ends, you keep the website and a basic client-owned form or booking path stays functional, and your lead data remains exportable. Routeless-hosted CRM, guided intake, automation, messaging, Radar, and monitoring stop after the paid period.

Yes, under Growth Management. We run Google Search, Local Services Ads where eligible, and Meta campaigns when the offer and audience fit the channel, connected to landing pages, form and booking tracking, intake, CRM, and lead-quality feedback.

Media spend stays in your own account and is paid directly to the advertising platform. Routeless does not guarantee ad-platform approval, and advertising is not part of the standard 30-day build.

Hardened forms, protected credentials, rate limiting, encrypted transport, least-privilege access, audit logging, and data minimization are baseline controls on every build.

The standard Routeless platform is not HIPAA-enabled and is not used to collect, store, or transmit protected health information. Healthcare clients route PHI through an approved HIPAA-capable intake provider unless a separate BAA-backed scope is executed. The standard system is not a payment-card vault, medical-record system, or legal conflict-checking system.

Where a healthcare workflow genuinely requires protected health information (PHI) in the system, it is scoped separately with BAA-eligible vendors, encryption at rest and in transit, least-privilege access, audit logging, and retention or deletion rules.

For law firms we design confidential and privilege-sensitive intake around secure transmission, access controls, conflict-check boundaries, auditability, and retention. HIPAA compliance and legal confidentiality depend on the complete workflow, vendor agreements, and operating practices, so we document the requirements rather than apply a vague badge to one form.

The person who scopes the system is responsible for shipping it. Routeless is founder-led, with strategy, engineering, integration, and launch under one accountable technical owner.

Routeless accepts no more than two new 30-day system builds per month so the founder stays directly involved from strategy through launch.

Our primary focus is established contractors and law firms where one new job or matter is worth thousands. In healthcare, we focus on implant and cosmetic dentistry, orthodontics, oral surgery, plastic surgery, cosmetic dermatology, fertility, concierge care, med spas, and other high-value or cash-pay specialties. The best fit has proven demand, capacity for more work, and a website or intake process that has not kept pace.

Find where qualified leads are getting lost.

Routeless reviews how buyers find, evaluate, contact, and hear back from your business — then names the three most expensive gaps and the responsible next step.

Routeless accepts no more than two new 30-day system builds per month so the founder stays directly involved from strategy through launch.