Indexation

Indexation rate is a useful measure for programmatic content. If only 30% of a batch of location pages is indexed, pause further publication and investigate content quality, duplication, crawl access, canonical signals, and other technical causes.

“Discovered — currently not indexed” means Google knows the URL exists but has not fetched it. This can reflect crawl priority or capacity. “Crawled — currently not indexed” means Google fetched the page but did not add it to the index. Content quality and duplication are common causes, but technical signals can also contribute. Review the page and site patterns before requesting another crawl.

For programmatic work, measure indexation across each batch. One excluded page may be an isolated case, while 40% of a batch remaining unindexed indicates a recurring issue. This pattern can appear before the pages have enough impressions to evaluate rankings.

Do not assume a low rate is only technical or only editorial. Check crawl access, status codes, canonical URLs, internal links, sitemaps, duplication, and page substance. Repeatedly requesting indexing without correcting the underlying pattern rarely improves the batch.

Separate submitted, discovered, crawled, indexed, and impression-producing URLs in the report. Each stage answers a different question and prevents an indexed page with no visibility from being counted as a successful publishing result.

Search Console reports indexation by page, and the URL Inspection API can support bulk checks. Publish a pilot batch, measure the result, and correct recurring issues before releasing more pages. See crawl budget for the effects of publishing low-value or redundant URLs at scale.