When AI researches your industry, what does it find about your company?
We monitor how AI assistants describe your products, which competitors they recommend, and where information is missing or inaccurate. Then we help your team improve what matters.
Assistants can search the web, read several sources, compare what they find, and cite some of them in the answer. Pages that load, state the facts plainly, agree with other sources, and can be checked are easier for people and AI systems to interpret. Select a source to see what Routeless would review.
Illustrative research journey · fictional companies
A customer asks
AI assistant
Which IT support company can manage our offices in Dallas and Phoenix?
Ask anything…
The assistant may read several sources
Compares what it finds
The answer cites its sources
AI assistant
Based on several sources, Northstar IT looks like a good fit. Its services page and an independent 2026 comparison both list support in Dallas and Phoenix. Clearpoint IT may also work, but its site does not confirm Phoenix.
Sources cited
northstar-it.exampleServices page
buyerbrief.example2026 IT support comparison
clearpoint-it.exampleLocations page
Routeless review
Clear, consistent service facts
The services page lists each office location, the support plans offered there, and when it was last updated, and other sources repeat the same facts. Routeless would confirm those facts with the client and check whether answers describe them accurately.
Select any source to see what we would review.
Fictional companies and illustrative observations. AI assistants can use search tools, indexes, licensed data, and other systems. This shows the research record Routeless can assemble, not a literal view of an AI model’s internal decisions. No single page attribute guarantees a recommendation.
What Routeless shows you
Questions, answers, sources, and issues in one place.
Enterprise reporting is scoped to the program. This preview follows the structure of the reports we send, using fictional data.
Illustrative report previewNorthstar IT · Managed IT support
Monthly report · September 2026 · 80 questions · 240 answers
Fictional data
The short version
64 of 180general answers named Northstar, 4th among the IT providers named
21 of 64of those answers used a retired plan name
9 vs. 112answers citing northstar-it.example, vs. buyerbrief.example
180 answers from ChatGPT, Perplexity, and Claude to 60 questions that don’t name Northstar. Another 20 questions ask about Northstar directly and are used to check accuracy.
Three plan names describe one service
Check it
The services page says “Managed Support Plus.” The locations page says “Business IT Care.”
Why it matters
21 answers that named Northstar used an older plan name.
Fix
Approve one name, update both pages, and redirect the retired plan page.
Phoenix appears on one page
Check it
The services page lists Dallas. Phoenix appears only on /locations.
Why it matters
Northstar was named in 2 of 18 answers to Phoenix questions, and no answer cited /locations.
Fix
List both offices on the services page and in the Organization markup.
Since August: with the same 80 questions and settings, Northstar was named in 52 of 180 general answers in August and 64 now.
Scorecard
Measure
Today
Reference
Status
Next step
Named in general answers
64 of 180
Clearpoint IT, the most-named provider: 97
Partial · 66%
Improves as the rows below improve.
Mentions without a retired plan name
43 of 64
All 64
Partial · 67%
Approve one plan name and update the pages that use the others.
Topics where Northstar is named in a quarter of answers
5 of 7
All 7
Partial · 71%
Add compliance and Phoenix detail to the services page.
northstar-it.example cited
9 answers
Three competitors’ own sites: about 19 each
Weak · 47%
Check that buyerbrief.example and techreviewhub.example list the current plans.
Office coverage stated correctly
14 of 20
All 20
Partial · 70%
List both offices on the services page.
Crawl access and performance
5 of 6 checks
All 6
Strong · 83%
Bring server response under 800ms.
Content and markup
3 of 8 checks
All 8
Weak · 38%
Fix the five failed checks in the site review.
Status is Northstar’s number divided by the reference. Strong: 80% or more. Partial: 50 to 79%. Weak: under 50%.
Every general answer, by topic
Named Northstar
Named Northstar with a retired plan name
Not named
Managed IT support22 of 36 · 7 with a retired plan name
Multi-office support14 of 30 · 5 with a retired plan name
Cybersecurity10 of 30 · 3 with a retired plan name
Cloud and Microsoft 3658 of 24 · 2 with a retired plan name
Help desk and response times7 of 24 · 2 with a retired plan name
Compliance1 of 18
Phoenix offices2 of 18 · 2 with a retired plan name
Providers named most often
Clearpoint IT97
SwiftFix IT81
NetWise70
Northstar IT64
OfficeTech41
Sources cited most often
buyerbrief.example112
techreviewhub.example88
it-forum.example54
clearpoint-it.example23
northstar-it.example9
Counts are answers naming each provider or citing each site at least once, out of 180.
What AI said, and where it came from
Of the 20 answers that stated which offices Northstar covers, 14 were correct. Both errors below trace back to the site.
Claude said
“Northstar’s Office Support Plan includes on-site visits in Dallas only.”
northstar-it.example says
“The Office Support Plan covers on-site visits at our Dallas office.”
/blog/office-support-plan, published 2023
ChatGPT said
“Northstar IT does not appear to offer on-site support in Phoenix.”
Where it comes from
The services page lists Dallas only. Phoenix appears on /locations, which no answer cited.
Site review
We checked all 412 URLs in the sitemap.
Crawl access and performance 5 of 6
Pass:AI and search crawlers allowed, no bot challenge
Pass:Pages readable without JavaScript
Pass:Core Web Vitals pass on real-user data
Pass:Old URLs redirect to their replacements
Pass:Missing pages return a 404
Fail:Server responds in under 800ms (1.1s today)
Content and markup 3 of 8
Pass:Articles name an author or reviewer
Pass:Every page has one H1
Pass:Sitemap lists only live, indexable pages
Fail:One plan name used across the site
Fail:Services page lists every office
Fail:Organization markup lists both service areas
Fail:Retired plan pages redirect to the current plan
Fail:Comparison page links to the current plans
Illustrative report and fictional data, not a client report. A live program records the assistants, models, dates, questions, and sample sizes defined in its scope.
From findings to improvements
Find the conflict, fix the source, ask again.
The next measurement uses the same questions so your team can see what changed. An observed change is not presented as proof that one edit caused it.
01Recorded problem
One service, three names
Services page: Managed Support Plus
Locations page: Business IT Care
Older article: Office Support Plan
02Approved change
Align the service facts
The client approves one current plan name and office-coverage statement. Key pages are updated, while old references are logged for review.
03Follow-up measurement
Run the same questions again
In this fictional follow-up, 8 of 12 saved answers use the approved name. Four still contain mixed wording and stay on the issue list.
Illustrative observation · no causal claim
Your enterprise program
A scoped program, not a generic score.
We define the products, markets, questions, assistants, review process, and deliverables in writing. A program can combine four kinds of work.
Monitoring
Save answers and cited sources
Track an agreed question portfolio across the assistants and models in scope. Keep each dated answer with the names, claims, and sources it contains.
Technical review
Check access and product facts
Review important pages, structured information, and conflicting descriptions against facts your team approves.
Content
Plan and produce useful updates
Turn documented gaps into briefs, new pages, or revisions. Your legal or compliance team reviews regulated content before publication.
Implementation
Use your team or ours
Your developers can work from the issue register, or Routeless can scope approved technical and content changes separately.
Custom pricing. The price depends on the products, markets, and locations in scope, the reports and integrations your teams need, and how much content and implementation the program includes. For one business with one website and one primary market, managed AI visibility is $999 a month.
Credibility and methodology
Evidence before conclusions.
Our public study recorded 540 AI answers across 30 local markets. The example below is real research, not an enterprise client result.
Recorded answer
Question
“Who is the best plumber in Las Vegas, NV?”
Assistant
ChatGPT gpt-5-mini, web search on
Businesses named
Pipe Dreams Plumbing
Butter Plumbing
Roto-Rooter (Las Vegas)
Water Wise Plumbing
Sources cited
pipedreamsplumbingco.com
bbb.org
rotorooter.com
expertise.com
nvcontractorsboard.com
One of 90 answers in the Routeless study of plumbing companies: 6 questions in 5 US cities on 3 assistants. It is a public research example, not a client report, and one answer is a sample, not a trend.
See the study →
Public or approved inputs only. We use public pages and material your team approves.
Questions, runs, and answers stay separate. Reports state exactly what each number counts.
The same portfolio is measured again. Assistants vary, so we compare repeated observations rather than one answer.
No guaranteed placement or causal shortcut. We distinguish what changed from a claim that our work caused it.