Free Google Business
Profile audit.
Your profile decides your local pack rankings — and increasingly, whether AI assistants recommend you. This audit scores nine public signals in seconds: category, hours, photos, reviews, recency — with the exact fix for each gap.
One profile, two battlegrounds.
Your Google Business Profile has always decided local pack and Maps rankings through the classic factors — relevance, distance, prominence. What's new: it's also primary source material for the AI layer. When ChatGPT, Gemini, or Google's AI Overviews recommend local businesses, they lean on profile data and review content for both the facts and the justification language ("praised for fast communication"). An incomplete profile now costs you twice.
This audit reads the public signals through Google's official API and scores what moves the needle: a precise primary category, complete contact data and hours, photo volume, review volume and recency, and whether Google understands your business well enough to summarize it. Every gap comes with its fix, and the complete playbook is in our Google Business Profile optimization guide (plus the suspension recovery guide, if you're in that boat).
Rather have it managed? Profile management, reviews, and weekly AI-visibility tracking are the core of our Visibility Management plan.