What does the Google Business Profile audit check?

Nine public signals: business status, primary category specificity, website link, phone, hours, photo volume, rating and review count, review recency, and whether Google has generated its own summary of the business — each scored with the specific fix.

Is this audit free, and do you need access to my profile?

Free, no signup, and no access needed — the audit reads the same public profile data Google shows everyone, via the official Places API. Nothing about your profile is changed and nothing is stored.

Why does my Business Profile matter for AI recommendations?

AI assistants lean on Business Profile data when recommending local businesses — categories, hours, services, and especially review content supply the facts and the justification language. An incomplete or stale profile quietly costs you AI recommendations as well as local pack rankings.

My score is high but I still don't get calls — why?

A complete profile is only one factor. Rankings and AI recommendations also depend on review velocity relative to competitors, your website's clarity, and consistent business data across the web. Check what AI says about your business with the free visibility scan.

Free · No signup · ~5 seconds

Free Google Business Profile audit.

Your profile can affect local pack rankings and the information AI assistants use when considering your business. This audit scores nine public signals in seconds: category, hours, photos, reviews, and recency, with a specific fix for each gap.

Why it matters

Your profile supports local search and AI answers.

Your Google Business Profile can affect local pack and Maps rankings through relevance, distance, and prominence. It can also provide facts and review language that ChatGPT, Gemini, or Google's AI Overviews use when describing local businesses.

This audit reads public signals through Google's official API: primary category, contact data, hours, photo volume, review volume and recency, and whether Google has generated a business summary. Every gap comes with a fix. See the Google Business Profile optimization guide or the suspension recovery guide for more detail.

If the audit exposes a website or systems problem, see how Routeless approaches custom website builds. For measured AI recommendations, run the free Radar scan.