People Also Ask (PAA)

PAA shows questions Google associates with a topic and the language searchers may use before hiring a business. Pages can improve their chance of appearing by placing a direct answer under a heading that states the question clearly.

Google generates these questions from its understanding of related searches. Expanding "roof replacement cost" may reveal questions about insurance coverage, project duration, and whether residents need to leave the house. Use relevant questions to inform a page outline, then verify them against customer conversations and other query data.

The set changes over time, and expanding one question can produce more related questions. Review the box periodically for the relevant trade and city to identify new topics.

Record the question, query that produced it, date, source page, and whether the question matches a customer need. Group close variants under one intent before assigning them to pages. This prevents "How long does roof replacement take?" and "How many days to replace a roof?" from becoming duplicate sections or separate thin pages.

Do not create dozens of thin answers only to cover every visible question. Answer the questions customers ask, and place each answer on a page that addresses the broader topic.

Google retired FAQ rich results in 2026, so FAQ schema no longer earns that special display and does not determine PAA inclusion. A page still needs to answer the question clearly under a relevant heading and rank for the broader topic. The customer question generator provides a trade-specific starting list.