Law firm website design that helps clients pick your firm and reach out.
Describe your practice areas and where you take cases. We build a site with an intake form, and every inquiry lands in one inbox. If you need a client portal or CRM integration, we scope that as custom work.
3 DESIGNS FREE · $199 TO START A $999 BUILD · CUSTOM BUILDS WHEN YOU NEED MORE
Built with Routeless Go
Law firm websites built with Go.
Each of these demo websites came out of Go's builder: three designs to start, then one place to edit the site, answer leads, and publish content, for $99 a month.
Demo businessClassic and refined
Delgado Injury Law
Personal injury law firm website in the classic and refined design.
What slows a prospective client down on a law firm website.
Slow follow-up
Prospective clients often contact several firms at once. The firm that replies first, and clearly, has a head start.
Unqualified inquiries
A generic contact form brings in cases you can't take and skips the details you need on the ones you can.
Scattered intake
Calls, emails, and form messages end up in different places, so staff spend hours re-typing the same client details.
An outdated website
A dated site makes people less sure of the firm before they pick up the phone.
How intake works
From a search or a referral to a booked consultation.
Go gives you the intake form and an inbox that alerts you by text, WhatsApp, or email. A guided flow by practice area, with booking and CRM sync, is custom work we scope with you. Here is how that flow runs.
01
Website visitor
A prospective client lands on a site built around your practice areas.
02
Practice area
They pick the kind of matter, and the questions change to fit it.
03
Intake questions
A few questions collect the facts you need to decide whether to take the case.
04
Lead summary
Your team gets a short summary of the answers.
05
Calendar, CRM & dashboard
The consultation lands on your calendar, in your CRM, and on the dashboard.
What we build
An attorney website and client intake, connected.
Go covers the website, the intake form, and lead alerts. If the firm wants guided intake by matter type or a CRM connection, that is custom work, scoped by inquiry. One person handles it from copy and design through search and automation.
Law firm website
A page for each practice area
Attorney bios and case-result highlights
Design that works on a phone
A consultation request on every page
Client intake system
Guided intake by practice area
Qualifying questions for each matter type
A short summary of each inquiry for your team
Case details in hand before the consultation
Calendar & CRM sync
Consultations booked on your calendar
Leads pushed into your CRM automatically
An alert to the right person when an inquiry arrives
Works with the tools you already use
Legal search & AI visibility
A baseline AI visibility scan, with managed tracking available
Profiles on the legal directories assistants cite
Pages for each practice area and office
Dated records of each answer and the sources behind it
Work and products
Live sites you can open and check.
Law firms get judged on how clearly the practice is positioned and how easily a prospective client can reach it. Blockchain Lawyer had neither when we started: an unfinished site with no working contact form. The website redesign fixed both. We optimized the firm's Google Business Profile for local search alongside it, and organic Google clicks rose 61% in a 28-day comparison.
A crypto tax attorney with offices in Miami and Medellín. Routeless delivered a premium bilingual law firm website redesign with working intake, optimized the firm's Google Business Profile, and added local SEO and organic service content. In a 28-day Search Console comparison, organic Google clicks rose 61% and average position improved from 58.4 to 28.1.
We asked three AI assistants to recommend a lawyer 90 times.
Some prospective clients ask ChatGPT or Perplexity who to hire while they compare firms and search results. To find out what they are told, we asked
3 assistants 6 hiring questions
in 5 metros (Las Vegas, NV, Tampa, FL, Denver, CO, Phoenix, AZ, Austin, TX) on
July 26, 2026. We saved every answer. Here is what came back.
238different law firms named across 90 answers
11/29questions where no two assistants named a single business in common
36.4%of the 744 sources cited were directories, not company websites
26.7%of ChatGPT answers still named no specific business
The assistants are already naming names
Asked who to hire, these assistants answered with company names in most
responses. We counted 238 different
law firms across the 90 answers we
collected. Someone who asks an assistant in this category usually gets a
shortlist of specific businesses.
The assistants do not agree with each other
There is no single "AI answer" to optimize for. We compared the businesses
each assistant named for the same question in the same city.
11 of 29 comparisons had
no overlap at all: three assistants gave three different
shortlists.
Across the whole set they named 238 different
law firms. If one assistant recommends you, that tells you
little about the other two.
Businesses the assistants named
These law firms were recommended more than once in each
city during the run. They aren't our clients, and this isn't a quality
ranking. It's a record of who the assistants named on
July 26, 2026. If you work in one of these markets and
you're missing from the list, that's the gap to close.
Las Vegas, NVNaqvi Injury Law, Richard Harris Law Firm, Willick Law Group
Phoenix, AZKelly Law Team, Lamber Goodnow Injury Lawyers, Arizona Law Group
Denver, COBachus & Schanker, Zaner Harden Law
Tampa, FLMorgan & Morgan, Catania & Catania
Austin, TXMcMinn
Sources behind the recommendations
All three assistants searched the web before answering and cited what
they read. We counted every source. These sites have the most say in
which businesses get mentioned:
justia.com50
avvo.com34
superlawyers.com24
reddit.com21
expertise.com21
lawleaderboard.com20
attorneys.superlawyers.com19
lawyers.com15
bestlawyers.com15
profiles.superlawyers.com14
More than a third of the cited sources were aggregator sites, the
highest share of any industry we measured. Your own site still matters,
because those profiles get checked against it. But in this trade the
listings do more of the recommending than most owners realize.
Exactly what we asked
We publish the questions so anyone can check the study. Each one went to
all 3 assistants in all 5
cities:
Who is the best personal injury lawyer in [city]?commercial
I was just rear-ended in [city] and the other driver's insurance is calling me. Which local law firm should I contact?situational
Who is the best family law attorney in [city]?commercial
My spouse and I are separating in [city] and we own a house together. Which local attorney should I hire?situational
Who is the best criminal defense attorney in [city]?commercial
Which personal injury law firm in [city] has the best client reviews?commercial
Method. 6 questions
× 5 metros × 3
assistants = 90 answers, collected
July 26, 2026 from ChatGPT (gpt-5-mini), Google Gemini (gemini-flash-latest), Perplexity (sonar).
Every assistant had web search turned on, as it is in the apps buyers
use. With search off, these models answer from memory and name almost
no one. That measures the model and says nothing about your market.
Before counting, we matched business names across spelling variants
within each metro.
Assistants give different answers each time, so these figures describe
one run on one date. That's why we re-run the scan.
Who you work with
You work directly with Eric.
Eric Provencio
Founder & Engineer, Routeless
Eric leads strategy, design, and development from the first
conversation through launch. After launch, he's still your
direct contact.
His background, and how projects run, are on the
company page.
FAQ
Questions law firms ask.
A page for each practice area, attorney bios with case-result highlights, and a consultation request on every page, all of it easy to use on a phone. Go includes an intake form and lead alerts. Guided intake by matter type is custom work, scoped by inquiry.
With Go, you describe the firm, preview three designs for free, and publish when one fits. A custom build takes a few weeks, depending on practice areas and content, and a little longer when the intake flow is tailored to each matter type. You get a timeline on the first call.
Yes. Past projects include a niche legal practice, immigration workflows, structured intake, and systems that handle sensitive data. The priorities are the ones on this page: reply fast, make each practice area clear, and get the case details to the right person before the consultation.
We scope confidential and privilege-sensitive intake up front. That means collecting only what is needed before engagement, keeping conflict-check information separate from deeper matter details, encrypting transmission and storage where required, applying least-privilege or role-based access, keeping audit logs, and setting retention and deletion rules. The whole workflow and the vendor agreements matter. A form that looks secure does not protect attorney-client information on its own.
In most cases, yes, as custom work. The intake can push leads into your CRM, book consultations on your calendar, and alert the right person. We confirm how it works with your tools before we start.
The research on this page measures exactly that. We run the same scan on your firm and your market, fix what's holding you back in structured data, profiles, and directory listings, then run it again so you can see what changed. No one can guarantee an assistant will name you.
Eric leads the project directly and remains your technical point of contact from strategy and design through development, launch, and support.
By market
The same questions, city by city.
The numbers above cover the whole study. Each city has its own shortlist
and its own top sources, and the assistants disagree more in some cities
than in others. For identical questions, the results differ more than
you'd expect.
Las Vegas, NV
openness 63 · 45 named · most cited: Naqvi Accident Injury Law
Tampa, FL
openness 74 · 48 named · most cited: Morgan & Morgan (Tampa office)
Denver, CO
openness 67 · 43 named · most cited: Bachus & Schanker, LLC
Phoenix, AZ
openness 64 · 40 named · most cited: Kelly Law Team Phoenix
Austin, TX
openness 74 · 50 named · most cited: McMinn Law Firm
Openness measures how spread out the names were. A higher score means
the assistants repeated the same businesses less often.
Law firms average
68.4 across these 5 cities.
The full law firms study
puts the five markets side by side. You can also see
all 30 markets ranked
and how the score is built.
Related reading
How this works, in more detail.
These articles go into more detail, if you want to understand the
marketing side before you start.
See three website designs for your business, free and with no credit card. Our team builds the one you choose for $999, starting with a $199 deposit, with contact forms for new clients. Custom intake, integrations, or a portal are scoped separately, by inquiry.
