Glacier National Park, Montana
Web design · Locations · Montana · Helena

Web design in Helena, MT: agencies, costs & local website data.

Routeless Go builds three website designs for your Helena business free, and you publish for $99 a month. We also checked 34 Helena business websites, so you can see how yours compares.

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34 Helena business websites analyzed · collected August 25, 2026 · median mobile score 61/100 · median load 8.8s · 23.5% publish no structured data

Pictured: Glacier National Park, elsewhere in Montana. Photo: TerryDOtt via Wikimedia Commons (CC BY 2.0) · source

The Helena market

2,603 businesses compete for attention in Lewis and Clark County.

Helena, with a population of about 33,000, has construction as its largest industry, with 358 establishments. Health care and social assistance follow closely, having 343 establishments. The city is home to St. Peter's Health and Carroll College, which play significant roles locally. Professional and technical services, other services, and retail also have a strong presence in Lewis and Clark County, each with nearly 300 establishments. Nearby cities include Great Falls, Bozeman, and Missoula.

  • 33,126 Helena residents (ACS 5-year)
  • $69,341 median household income
  • 2,603 businesses in Lewis and Clark County (CBP)
  • 6.1% population change over five years

Sources: American Community Survey 5-year estimates (place level) and County Business Patterns (county level). We never mix city and county figures.

Original research

The 2026 Routeless Local Website Benchmark: Helena.

We ran 34 Helena business websites through the same audit (17 legal, 13 healthcare, 4 home services): homepage checks plus Google's mobile performance test. We collected the data August 25, 2026 and left out national chains. Helena is one of 336 US cities in the benchmark.

  • 90.6% took over 2.5s to show their main content on mobile Largest Contentful Paint above Google's 'good' threshold, 32 sites tested
  • 61.0/100 median mobile performance score Google PageSpeed Insights lab score across 32 sites
  • 8.8s median time to largest content on mobile Google recommends 2.5 seconds or less
  • 23.5% have no structured data at all machine-readable markup that describes the business and page
  • 58.8% run no analytics or conversion tracking we could detect no Google Analytics, Tag Manager, or ad pixel on the homepage
  • 79.4% have no contact form on their homepage a visitor's only next step is a phone call or leaving
  • 35.3% run on a DIY site builder Wix, Squarespace, GoDaddy builder, Weebly, or Duda
  • 2.0MB median homepage weight total mobile download across 32 tested sites

The fastest homepage in the Helena sample showed its main content in 0.6 seconds, the slowest took 18.4, and the middle half took between 5.3 and 13.5. The lightest homepage weighs 1 KB; the heaviest sends 10.8 MB to a phone.

Everything we measured in Helena, from worst to best. The 50th column is the typical site. Beat the 90th column and you're ahead of nine in ten sites we tested:

Percentile 10th20th30th40th50th60th70th80th90th
Mobile score 505256586265707693
Main content shown (s) 2.94.65.36.89.19.312.814.317.2
Page weight (KB) 57811591347170620332197257231013498

Methodology: Routeless audited 34 business websites in Helena, MT (2026Q3 benchmark). Homepage signals (CMS, structured data, contact paths, analytics) were collected from each site's live homepage; performance figures are Google PageSpeed Insights mobile lab metrics for the 32 sites that completed a run. Businesses were sampled across industries from public listings and licensing registries; national chains were excluded. Read Google's PageSpeed Insights methodology and download the anonymized Helena benchmark summary. We dropped 6 Helena sites we couldn't reach, and 32 of the 34 finished a full PageSpeed run. Sampled businesses include Aaron'S Plumbing & Heating Inc., Big Sky Plumbing & Heating, Browning Kaleczyc Berry & Hoven, P.C., Border Crossing Law Firm, P.C., Brown Law PLLC, Cornerstone Law Group, Delli Bovi, Martin, & Reed, LLC. Collected August 25, 2026. Results describe the 34 sampled businesses, not every business in Helena. We re-run the benchmark, so treat these numbers as a snapshot from that date.

The benchmark, live · no signup

See where your site lands in the Helena benchmark.

Enter your website address. We'll run the same Google mobile test and homepage checks we ran on the 34 Helena sites above and show where yours lands. It takes 20 to 40 seconds.

Benchmark observations

What we found analyzing 34 Helena websites.

  • 84.4% of the Helena business sites we tested fall in Google's 'poor' range for loading: their main content takes more than four seconds to appear on a phone.
  • 11.8% of the 34 sites have no sitemap we could find, so search engines have to discover their pages by following links.
  • Only 9.4% of the sites we tested get enough traffic for Google to publish field speed data, which is measured on visitors' own devices. The rest have lab scores only.
  • 5.9% of the sampled sites let visitors book or schedule online.
  • 35.3% run on WordPress and 35.3% on DIY builders. The rest are custom, or we couldn't identify the platform.
  • 79.4% of Helena homepages have no contact form, and 38.2% have no tap-to-call phone link on mobile.
  • 58.8% of the Helena sites run no analytics we could detect, so those owners can't easily see how many visits or inquiries the site brings in.

The median Helena site takes 8.8 seconds to show its main content on a phone. Every figure above comes from the same 34 sites.

Agency Intelligence · September 4, 2026

10 best web design agencies in Helena, MT for 2026.

The Routeless Local Website Benchmark above looks at local business websites. Our Agency Intelligence review separately evaluates web design companies serving Helena. We looked at 15 candidates and picked 10 based on dated public evidence. Then we ran each agency's own website through Google PageSpeed Insights and our homepage checks.

Routeless is listed first as our pick. The other 9 agencies are ranked by our published scoring rubric. Part of that rubric scores local presence, like an office in town and public reviews. Routeless isn't based in Helena, so we list it separately and don't rank it against local agencies.

  • 15candidates evaluated
  • 10agencies selected
  • 10agency sites audited
  • All published claimssource-backed and dated
Compare web design companies serving Helena
Rank Agency Best for Presence Homepage Performance Google PageSpeed Insights mobile performance score, tested September 2026. Pricing
#2 Digital Spark Creative | Web, Branding & Visual Design Studio Comprehensive service range Butte office; serves Helena regionally 63/100 Not publicly listed
#3 Firefly Software Web development and SEO Helena office 72/100 Not publicly listed
#4 Proof Marketing Local reputation Helena office 34/100 Not publicly listed
#5 SOVRN - A Creative Agency. Web presence essentials Helena office 41/100 Not publicly listed
#6 Tempest Technologies, LLC Diverse digital capabilities Helena office 52/100 Not publicly listed
#7 Johnson & Associates, Inc Local web services Helena office 60/100 Not publicly listed
#8 Helena SEO Pro's Helena location Helena office 53/100 Not publicly listed
#9 Actify Media Digital marketing services Helena office 50/100 Not publicly listed
#10 Tivity Studios Web Design Client satisfaction in Helena Helena office 61/100 Not publicly listed

Other top web design agencies serving Helena

Ranked only on public evidence: portfolio, case studies, technical quality, reputation, services, local relevance, and transparency.

#2 on evidence

Digital Spark Creative | Web, Branding & Visual Design Studio

Best for comprehensive service range

Butte office; serves Helena regionally Homepage performance 63/100 Not publicly listed

Digital Spark Creative | Web, Branding & Visual Design Studio operates from Butte and serves the Helena region. It provides a wide array of services such as web design, WordPress, and ecommerce, alongside branding and graphic design. The agency has 24 named projects published, indicating active project engagement. It also holds a high reputation with a 4.9 average rating from 50 Google reviews. The homepage is secured with HTTPS and has structured data and analytics in place.

Why we ranked it here

Offers a broad spectrum of services including web design, SEO, branding, and photography, supporting diverse client needs.

  • Web design
  • WordPress
  • Ecommerce
  • SEO
  • Branding
  • Graphic design
  • Email marketing
  • Website maintenance
  • Photography
4 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency services page · retrieved 2026-09-04
  • Portfolio agency portfolio page · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04
#3 on evidence

Firefly Software

Best for web development and SEO

Helena office Homepage performance 72/100 Not publicly listed

Firefly Software, located in Helena, provides a comprehensive array of services, such as web development, SEO, and ecommerce solutions, along with hosting and maintenance. They have published 7 named projects and received a perfect 5-star rating from 6 Google reviews. The agency's homepage is secured with HTTPS and includes analytics, though it lacks structured data. Firefly Software operates from an office at 652 Jena Loop, Helena, MT 59602, USA.

Why we ranked it here

Firefly Software offers a wide range of services, including web development, WordPress, Shopify, and SEO.

  • Web development
  • WordPress
  • Shopify
  • Ecommerce
  • SEO
  • Branding
  • Content marketing
  • Hosting
  • Website maintenance
  • Custom software
  • Photography
  • Analytics
  • AI and automation
  • API integrations
4 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency services page · retrieved 2026-09-04
  • Portfolio agency portfolio page · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04
#4 on evidence

Proof Marketing

Best for local reputation

Helena office Homepage performance 34/100 Not publicly listed

Proof Marketing is based in Helena, Montana, and offers a wide range of services including web design, SEO, and branding. Despite not showcasing named projects or case studies, the agency maintains a 4.7 rating from 28 Google reviews. Their location is at 417 N Warren St, Helena, MT. The agency's homepage has structured data and HTTPS, yet lacks analytics integration. With a focus on local business needs, Proof Marketing provides services from ecommerce to API integrations.

Why we ranked it here

Proof Marketing has a 4.7 average from 28 Google reviews, indicating strong client satisfaction.

  • Web design
  • Web development
  • WordPress
  • Shopify
  • Ecommerce
  • SEO
  • Social media
  • Branding
  • Graphic design
  • Content marketing
  • Email marketing
  • UX and UI design
  • Photography
  • Accessibility
  • Analytics
  • AI and automation
  • API integrations
3 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency services page · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04
#5 on evidence

SOVRN - A Creative Agency.

Best for web presence essentials

Helena office Homepage performance 41/100 Not publicly listed

SOVRN - A Creative Agency. is based in Helena, Montana, offering a comprehensive suite of services from web design and development to SEO and social media. Their local office supports clients with branding, graphic design, and more. Despite a high Google rating, they have limited reviews and no named portfolio projects or case studies publicly available. The agency's homepage is secure with HTTPS, and it includes structured data and analytics, although its mobile performance score is 41.

Why we ranked it here

SOVRN - A Creative Agency. provides a strong foundation with essential services in web design, SEO, and social media, complemented by HTTPS and structured data on their homepage.

  • Web design
  • Web development
  • SEO
  • Social media
  • Branding
  • Graphic design
  • Content marketing
  • Email marketing
  • UX and UI design
3 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency services page · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04
#6 on evidence

Tempest Technologies, LLC

Best for diverse digital capabilities

Helena office Homepage performance 52/100 Not publicly listed

With its office located in Helena, Tempest Technologies, LLC provides a broad range of digital services such as web design, SEO, and video production. The agency holds a 4.6 rating from 9 Google reviews, indicating positive client feedback. Although the homepage mobile performance score is 52, the site supports HTTPS and uses structured data and analytics. Despite a lack of named portfolio projects or case studies, the variety of services offered is extensive.

Why we ranked it here

Tempest Technologies, LLC offers a wide array of services, including web design, SEO, content marketing, and AI and automation.

  • Web design
  • Web development
  • WordPress
  • Ecommerce
  • SEO
  • Social media
  • Graphic design
  • Content marketing
  • Email marketing
  • Hosting
  • Website maintenance
  • Mobile apps
  • UX and UI design
  • Photography
  • Video production
  • Accessibility
  • Analytics
  • AI and automation
3 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency services page · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04
#7 on evidence

Johnson & Associates, Inc

Best for local web services

Helena office Homepage performance 60/100 Not publicly listed

Johnson & Associates, Inc is based in Helena, Montana, offering a wide array of web services such as design, development, WordPress, ecommerce, and SEO. Despite no named portfolio projects or case studies, they maintain a 4.3 average rating from six Google reviews. Their local presence is confirmed by their Helena office location at 6470 Pond Ct, and they ensure website security with HTTPS and structured data on their homepage.

Why we ranked it here

Offers a comprehensive range of web services, including web design, development, and SEO, with a local presence in Helena.

  • Web design
  • Web development
  • WordPress
  • Ecommerce
  • SEO
  • Hosting
  • Website maintenance
  • Custom software
  • API integrations
3 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency services page · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04
#8 on evidence

Helena SEO Pro's

Best for Helena location

Helena office Homepage performance 53/100 Not publicly listed

Helena SEO Pro's is based in Helena, with a local office that emphasizes their commitment to serving the community. The agency offers services such as web design, SEO, and branding, alongside hosting and analytics. They maintain a perfect Google rating of 5 from five reviews and ensure their homepage has HTTPS, structured data, and analytics. However, they have not published any named portfolio projects or case studies.

Why we ranked it here

Helena SEO Pro's operates from a dedicated office in Helena, Montana, providing a local presence for clients in this city.

  • Web design
  • Web development
  • SEO
  • Paid media
  • Social media
  • Branding
  • Hosting
  • UX and UI design
  • Analytics
3 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency services page · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04
#9 on evidence

Actify Media

Best for digital marketing services

Helena office Homepage performance 50/100 Not publicly listed

Actify Media operates from a Helena office, providing services such as web design, ecommerce, SEO, and paid media. The agency also offers social media and content marketing, alongside hosting and website maintenance. While it lacks named portfolio projects and case studies, it holds a 4.6 average rating from 9 Google reviews. The agency's homepage includes HTTPS, structured data, and analytics, though its mobile performance score is 50. Actify Media is reviewed on platforms like Yelp, supporting its local presence.

Why we ranked it here

Actify Media offers a range of services including web design, SEO, ecommerce, and social media marketing, catering to diverse digital marketing needs.

  • Web design
  • Ecommerce
  • SEO
  • Paid media
  • Social media
  • Content marketing
  • Hosting
  • Website maintenance
3 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency homepage · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04
#10 on evidence

Tivity Studios Web Design

Best for client satisfaction in Helena

Helena office Homepage performance 61/100 Not publicly listed

Tivity Studios Web Design operates from an office in Helena, providing a range of services including web design, social media, branding, and more. Their perfect 5-star Google rating from 10 reviews underscores client satisfaction. While lacking named portfolio projects and case studies, they maintain a local presence and offer a comprehensive array of services. Their homepage features HTTPS and analytics, though it lacks structured data and scores 61 for mobile performance.

Why we ranked it here

Tivity Studios Web Design maintains a perfect 5-star average from 10 Google reviews, highlighting strong client satisfaction.

  • Web design
  • Social media
  • Branding
  • Hosting
  • Website maintenance
  • UX and UI design
  • Photography
3 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency homepage · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04

Already have a website? Run it through the Helena benchmark before choosing a provider.

Published pricing only

How much does web design cost in Helena?

We found prices you can compare for 1 of the 10 agencies we reviewed. The figures below are their own published prices, not an average for Helena. The rest quote each project or don't list prices.

  • Routeless Routeless Go websites are $99 a month; custom projects are quoted after review
Buyer guide

What to look for in a Helena web design company.

Past work

Portfolio work you can inspect

Ask for recent, named projects you can open, and case studies that say what was done and what changed. A live site you can click through tells you more than a wall of client logos.

Speed

Test the agency's own website

Speed is one part of the decision, and anyone can test an agency's own site. The table above shows the same mobile score for every provider.

Specialty

Match the team to the build

A branding studio, a WordPress shop, an ecommerce team, and a software developer each solve different problems. Pick the team that has built the kind of site you need.

Ownership

Know who does the work

Ask who plans, designs, builds, launches, and maintains your site. Get what's included in writing, and ask how they handle changes to price or timeline.

Agency Intelligence methodology · version 2026-10

How we evaluated Helena web design agencies.

Scores count only what we could verify in public. If an agency doesn't publish case studies, reviews, pricing, or other proof, it gets no points for that part of the score. That doesn't mean its client work is poor.

  • 25Portfolio and demonstrated work
  • 20Public case-study evidence
  • 15Technical website quality
  • 15Verifiable public reputation
  • 10Service depth
  • 10Helena market relevance
  • 5Transparency

Choosing which agencies to review is a separate step from ranking them. For that step we look at local relevance, brand searches, how often an agency appears across independent search results, how much public evidence it has, reputation, and a mix of specialties. Every agency that makes the list is scored on the same 100-point Agency Quality rubric, and the 9 ranked agencies are ordered by that total alone. Routeless publishes this research. It's listed as our pick and isn't ranked, so no score is adjusted in its favor. Its remote setup and lack of third-party reviews are scored as found. Technical scores come from each audit, and audits and source facts are dated September 4, 2026.

Leading local industries

Websites for Helena's leading industries.

In Helena, businesses in construction and health care, with over 300 establishments each, vie for attention. Professional services, other services, and retail are also competitive. With many businesses in similar sectors, showing up in local search results can help customers choose your service over others. Being visible when potential clients search online or use AI for recommendations is important, given the local competition.

The sections below cover the sectors with the most establishments in Lewis and Clark County. Each trade needs different things from its website.

Construction

Construction and home services websites

Lewis and Clark County has 358 construction establishments. For contractors, roofers, plumbers, HVAC, and landscaping companies in Helena, start with:

  • An estimate request form that alerts you right away
  • Photos of finished jobs, grouped by service and neighborhood
  • Call tracking and lead routing that hold up in the busy season
  • Your license, insurance, and reviews where customers will see them
Health Care And Social Assistance

Healthcare websites

Lewis and Clark County has 343 health care and social assistance establishments. For dental practices, clinics, med spas, and specialty providers in Helena, start with:

  • A page for each treatment patients look up
  • Online scheduling tied to your practice management system
  • Structured data so Google and AI assistants can read your practice details
  • Forms and analytics planned around PHI: which vendors, who has access, how long data is kept
Professional And Technical Services

Professional services websites

Lewis and Clark County has 295 professional and technical services establishments. For law firms, accountants, engineers, and consultancies in Helena, start with:

  • A plain explanation of what you do, for prospective clients and partners
  • Practice-area and service-area pages that answer what people search for
  • An intake form that screens inquiries before the first call
  • CRM integration and tracking of where each lead came from
Other Services

Personal and repair services websites

Lewis and Clark County has 291 other services establishments. For salons, auto shops, cleaners, and repair businesses in Helena, start with:

  • Booking that works from a phone in under a minute
  • Service and price pages that answer common questions before a call
  • Review requests sent as part of your follow-up
  • Fast pages that work well on a phone
Built with Routeless Go

Websites Helena businesses can build with Go.

Every one of these demo websites came out of Go's builder. Add your business details, pick one of three designs, and publish for $99 a month.

Ironclad Roofing demo website built with Go
Demo businessBold and direct

Ironclad Roofing

Roofing contractor website in the bold and direct design.

Open the demo ↗
Brightside Family Dental demo website built with Go
Demo businessClean and professional

Brightside Family Dental

Dental practice website in the clean and professional design.

Open the demo ↗
Delgado Injury Law demo website built with Go
Demo businessClassic and refined

Delgado Injury Law

Personal injury law firm website in the classic and refined design.

Open the demo ↗
Marlowe Hair Studio demo website built with Go
Demo businessWarm and image-led

Marlowe Hair Studio

Hair salon website in the warm and image-led design.

Open the demo ↗
Northside Auto Care demo website built with Go
Demo businessWarm and atmospheric

Northside Auto Care

Auto repair shop website in the warm and atmospheric design.

Open the demo ↗
Hollis Home Group demo website built with Go
Demo businessWarm and image-led

Hollis Home Group

Real estate agent website in the warm and image-led design.

Open the demo ↗
What we build

A website you can run yourself, with the tools around it.

35.3% of the Helena sites we audited run on a DIY builder, and those owners usually pay separately for plugins, forms, and hosting. Routeless Go puts the website, the lead inbox, analytics, and content publishing in one account, and sets up the search basics for you.

Routeless Go

Three designs, then one place to run the site

Go drafts your pages from your business details and shows them in three designs. After launch you change the site by clicking or asking, get every inquiry in one inbox, and see where visitors come from.

Search & AI visibility

Found by Google and by assistants

Page titles, descriptions, structured data, and a sitemap are set up on every Go website. 23.5% of the Helena sites we audited publish no structured data at all.

Search and AI assistants

People also ask AI assistants who to hire.

When someone asks ChatGPT or Google's AI results who to hire in Helena, the answer draws on what those systems can read: your pages, your structured data, and business details that match across the web. Structured data makes that information easier for search engines and AI systems to interpret and verify. 23.5% of the 34 Helena sites we tested publish none.

We also check your Google Business Profile and the listings AI assistants compare you against. Every Go website comes with structured data and a sitemap, and we publish our research on how AI assistants recommend local businesses.

How it works

From business details to a live Helena website.

1 · Details

Tell Go about your business

Start with your current website, your Google Business Profile, or a few details about what you do and where in Helena you work.

2 · Designs

Look through three designs

Each one uses your services and what you want customers to do: call, book, or ask for a quote. Nothing to pay yet.

3 · Changes

Make it yours

Change the copy, photos, colors, and pages directly, or tell Go what you want in plain English.

4 · Publish

Go live for $99 a month

Connect your domain and publish. Hosting, the lead inbox, analytics, and content tools are included, and you can compare the live site with the 34 Helena sites above.

FAQ

Questions Helena businesses ask.

A Helena business website on Routeless Go costs $99 a month once you publish, with no setup fee. You can look through three designs before you pay. Projects that need integrations or other custom work are quoted after we review them. We found prices you can compare for 1 of the 10 agencies we reviewed. The others quote each project or don't list prices.

We scored 10 agencies serving Helena on public evidence: portfolio, case studies, technical quality, reputation, services, local relevance, and transparency. The top three in our 2026 review are Digital Spark Creative | Web, Branding & Visual Design Studio (Best for comprehensive service range), Firefly Software (Best for web development and SEO), Proof Marketing (Best for local reputation). Routeless publishes the research, so we list it as our pick and leave it out of the ranking. The full comparison and methodology are on this page.

Agency Intelligence is a separate study from the local business website benchmark. We scored 10 providers on the same 100-point rubric, using only what we could verify in public, and ordered the 9 ranked agencies by that total alone. An agency that doesn't publish something gets no points for it. That doesn't mean its client work is poor.

We audited 34 Helena business websites. 90.6% take more than 2.5 seconds to show their main content on a phone. 23.5% have no structured data for search engines or AI assistants to read, and 58.8% run no analytics, so those owners can't see what their site brings in. The full results are on this page.

No. Routeless is a remote engineering team that works with businesses in Helena and across the US. The research on this page is local, though: the benchmark covers 34 Helena business websites, and the market figures come from U.S. Census data for Helena and Lewis and Clark County.

The industry sections on this page follow the largest sectors in Helena: construction, health care and social assistance, professional and technical services. Go works the same way for any kind of business. The latest County Business Patterns count puts Lewis and Clark County at 2,603 business establishments.

The Helena sites we tested have a median mobile performance score of 61/100. The median site takes 8.8 seconds to show its main content, and Google calls 2.5 seconds or less 'good'. We test every site we build for mobile speed before launch.

Yes. 35.3% of the Helena sites we audited run on a DIY builder and 35.3% on WordPress. We move your content over, redirect old URLs that get search traffic, and build the new site around what you sell.

Nearby markets

How Helena compares.

Measured against 6 nearby markets, Helena ranks 2nd of 7 on median mobile performance, 3rd of 7 on loading speed, 7th of 7 on analytics adoption, 6th of 7 on structured-data adoption. Its strongest showing is median mobile performance; its weakest is analytics adoption. Bozeman, MT posts the group's highest median mobile score and Idaho Falls, ID the lowest. Each city below has its own sample, run through the same benchmark.