Original research · Dental cohort · 2026-08-26

Dental website benchmark. 3,697 sites measured.

Routeless measured 3,697 live dental homepages. Among the 3,587 completed mobile PageSpeed runs, median LCP was 8.7 seconds and 2.4% met the 2.5-second benchmark.

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Homepage signal rates use 3,697 valid scans. Lab performance uses completed PageSpeed runs. Field Core Web Vitals was available for 396 domains and is reported separately.

  • 3,697 audited dental domains
  • 3,587 successful mobile PageSpeed runs
  • 396 domains with eligible field data
Cohort summary

Four measurements describe the published sample.

Each result keeps the instrument and valid denominator attached. Lab and field performance are shown separately.

Mobile lab · n=3,587 58

median mobile performance score

Lighthouse score on completed mobile runs.

Mobile lab · n=3,587 8.7s

median Largest Contentful Paint

Google defines 2.5 seconds or less as good.

Mobile lab · n=3,587 2.4%

met the 2.5-second LCP benchmark

87 completed runs met the boundary.

Available field data · n=396 27.0%

passed Core Web Vitals in field data

107 eligible domains passed the field assessment.

National comparison

Dental websites compared with the full sample.

Both columns come from the same dated snapshot and use the same measurement definitions. The comparison is descriptive: cohort membership and site mix can affect the result.

Swipe to compare all columns →
MetricDental cohortNational sample
Audited domains3,69711,432
Median mobile score5861
Median lab LCP8.7s7.9s
Met 2.5s LCP benchmark2.4%4.6%
Median page weight2.4 MB2.2 MB
Contact form detected28.0%36.9%
Analytics detected83.0%70.4%
Structured data detected81.5%77.9%
Online booking detected17.4%8.4%

The national column covers 11,432 deduplicated domains. Every rate uses its own valid denominator in the public data.

Mobile performance

Lab speed, page weight, requests, and field data.

Lighthouse provides a controlled mobile lab measurement. Core Web Vitals field data reflects eligible real-user Chrome visits and covers a smaller subset.

Swipe to view every performance column →
MeasureResultValid sampleInstrument
Median mobile score58n=3,587Lighthouse mobile lab
Median LCP8.7sn=3,587Lighthouse mobile lab
Median page weight2.4 MBn=3,587Lighthouse mobile lab
Median request count74n=3,587Lighthouse mobile lab
Median CLS0.000n=3,587Lighthouse mobile lab
Met 2.5s LCP benchmark2.4%87 of 3,587Lighthouse mobile lab
Passed field Core Web Vitals27.0%107 of 396Eligible Chrome field data

Lab and field samples answer different questions and should not be merged. A field-data denominator smaller than the audited cohort means Chrome did not expose an eligible public assessment for every domain.

Homepage signals

What the scanner detected across 3,697 homepages.

These rates describe machine-readable evidence on the live homepage. A signal marked not detected may still exist behind an implementation the scanner does not recognize.

Contact form detected

28.0%

1,034 of 3,697 valid homepage observations

Phone link detected

88.4%

3,269 of 3,697 valid homepage observations

Online booking detected

17.4%

642 of 3,697 valid homepage observations

Analytics detected

83.0%

3,069 of 3,697 valid homepage observations

Structured data detected

81.5%

3,013 of 3,697 valid homepage observations

Sitemap detected

88.7%

3,279 of 3,697 valid homepage observations

HTTPS served

97.9%

3,618 of 3,697 valid homepage observations

Mobile viewport configured

98.7%

3,649 of 3,697 valid homepage observations

WordPress detected

50.2%

1,856 of 3,697 valid homepage observations

DIY-site builder detected

10.0%

370 of 3,697 valid homepage observations

Methodology and limits

How to read this industry benchmark.

Cohort 3,697 classified domains

The page publishes only after an industry cohort reaches 100 valid audits in the immutable snapshot.

Instruments Homepage scan and mobile lab test

Homepage fingerprints and PageSpeed runs retain separate denominators. Eligible Chrome field data is a third, smaller sample.

Limits Observed sample, not a census

The results describe this dated cohort. Detection can miss unknown implementations, and differences do not prove that an industry or technology caused an outcome.

Edition 2026 · revision 2 · collected 2026-08-24 through 2026-08-25. The national methodology documents metric definitions, correction policy, and the full snapshot.

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Questions answered by the data

Dental website benchmark FAQ.

This edition includes 3,697 audited dental websites. Mobile performance figures use the 3,587 sites that completed a PageSpeed run.

The median mobile Lighthouse LCP was 8.7 seconds. 2.4% of the 3,587 completed runs met the 2.5-second benchmark.

28.0% of the 3,697 valid homepage observations had a detectable contact form.

No. This is an observational cohort from the dated Routeless snapshot, not a census of every dental website. It supports comparisons within the measured sample and does not establish causation.

The mobile PageSpeed figures are controlled Lighthouse lab measurements. The Core Web Vitals field rate uses eligible real-user Chrome data from a smaller subset of 396 domains. The samples answer different questions and are reported separately.