Eric Provencio · Founder of Routeless

I'm Eric Provencio. I build websites and software.

I've spent more than 10 years working in technology, building things for companies and working on businesses of my own.

Some projects have been large data systems. Others have been websites for business owners who need more calls, customers, or a simpler way to get work done.

Routeless is where I bring those experiences together.

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Eric Provencio, founder and engineer at Routeless
My background

I've worked for large companies and built businesses of my own.

My background includes data and engineering roles at Nike, Gopuff, Peloton, Hulu, and Disney. Much of that work involved the systems companies rely on for reporting, analytics, and everyday decisions.

I've also built websites and products from scratch, where I had to think about much more than the technology. I had to get people to find them, trust them, and actually use them.

Both experiences shape how I approach projects at Routeless.

More on my background

Nike

Data Analytics Manager II

Led supply chain data modeling and a data platform migration with engineering teams, and automated data quality checks.

Gopuff

Senior Analytics Engineer

Built the data models behind reporting dashboards, marketing attribution, and the metrics data science used in A/B tests.

Peloton Interactive

Senior Analytics Engineer

Built a multi-touch attribution model that split acquisition cost across media channels, plus the data pipelines behind the app's reporting.

Hulu

Senior Analytics Engineer

Built an anomaly detection tool that flags product incidents early, plus product health and engagement metrics.

The Walt Disney Company

Data Analyst

Ran paid search optimization across Google, Apple, and Bing, and built automated reporting for leadership and partners.

Building my own business

I built and sold an online business before starting Routeless.

One of the most useful things I've done was build CBD Education Online, an educational WordPress website.

I worked on the articles, search traffic, tools, and partner relationships that turned it into an affiliate business. After roughly two years of building and operating it, I sold the entire business through Empire Flippers for $75,000 in 2020.

That experience changed how I look at websites. Launching one is only the start. What matters is whether people can find it, whether it solves a problem, and whether it creates something valuable for the business behind it.

  • ~500articles in the content library
  • ~2 yearsbuilding it before the sale
Read the founder story →
What I work on now

These days, I build with clients and for my own projects.

At Routeless, we build business websites, custom software, and integrations. I also work on our own products, including Routeless Go and Radar, which tracks how AI assistants recommend businesses.

I'm involved in figuring out what a project needs, making technical decisions, and getting it launched. When the work calls for additional design, development, or specialist experience, I bring in the right people.

I like simple solutions when simple is enough. Sometimes that means a five-page website. Sometimes it means building a marketplace or a product from scratch.

Recent client results

A few recent projects and what they did.

Legal and Professional Services

Blockchain Lawyer

+61% organic Google clicks. Website redesign, Google Business Profile optimization, and organic SEO for a specialized law firm.

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Original research

I publish what we measure.

Routeless tested 11,432 business websites across 327 US cities, and asked ChatGPT, Gemini, and Perplexity to recommend local businesses in 30 markets. The data is free to download and cite.

State of Small Business Websites 2026 →
AI recommendation study: 30 local markets →

Recent writing

Guides I've written.

All Guides

What are you trying to build?

If you need a website, custom software, or help untangling something technical, tell me a bit about it. You don't need to have all the answers before we talk.

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