Original research · Homepage scan · snapshot 2026-08-26

63.1% of audited homepages had no detectable contact form.

We fetched each live homepage and looked for a form a visitor could use to send an inquiry. For comparison, 79.2% of the same homepages had a tappable phone link.

  • 63.1% had no detectable contact form on the homepage
  • 11,432 valid observations (7,213 counted)
  • 327 US cities in 43 states
What the number means

63.1% of 11,432 sites had no detectable contact form on the homepage.

A contact form gives visitors a way to reach the business outside phone hours. Not detected is narrower than does not exist: a form on an inner page, or one loaded by a script the detector does not recognize, is not counted.

63.1% of audited homepages had no detectable contact form. Routeless Business Website Benchmark, n=11,432.
Routeless Website Benchmark • n=11,432 • 2026-08. Detection is limited to the live homepage and known technology fingerprints; absence means not detected, not proven absent.
By industry

How the published industry cohorts compare.

Industry cohorts publish only when the snapshot holds enough valid observations. They are observational comparisons within the sample, not rankings of every business in the industry.

CohortShare that had no detectable contact form on the homepageValid observations
All sampled business websites 63.1% 11,432
Dental websites 72.0% 3,697
Law firm websites 51.7% 3,776
HVAC websites 63.3% 297
Plumbing websites 59.4% 1,128
Cite and reuse

Quote it with the denominator attached.

This finding, its data, and its chart are available under CC BY 4.0. Credit Routeless, link to this page, and keep the collection window and sample size with the figure.

Suggested citation

Routeless. “63.1% of audited homepages had no detectable contact form.” State of Small Business Websites 2026, Routeless Business Website Benchmark, revision 2, 2026-08-26. https://www.routeless.io/website-benchmarks/findings/contact-forms

Permalink

https://www.routeless.io/website-benchmarks/findings/contact-forms

Collection window

2026-08-24 to 2026-08-25, revision 2

Data

The CSV holds this finding's metrics at national, platform, industry, state, and regional scope.

Embed the chart

<a href="https://www.routeless.io/website-benchmarks/findings/contact-forms"><img src="https://www.routeless.io/website-benchmarks/charts/contact-forms.svg" alt="63.1% of audited homepages had no detectable contact form (Routeless Website Benchmark)" width="1200" height="630"></a>

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