Search & AI
Can the right buyer find you?
The 30-Day Qualified Lead System
Turn more searches, referrals, and ad clicks into qualified leads.
Routeless builds established local service businesses a connected website, intake, CRM, booking, follow-up, and measurement system — built, tested, and live within 30 days.
Focused conversion builds start at $5,000. The complete 30-Day Qualified Lead System is $9,500. Multi-location and custom systems start at $15,000.
Who this is built for
Businesses where one new customer is worth thousands.
The core system is the same everywhere: visibility, trust, intake, CRM, follow-up, and measurement. What changes by industry is the buyer’s questions, the qualification criteria, and the response workflow.
Strongest fits
- Roofing, remodeling, HVAC, tree care, and exterior services
- Law firms
- Implant, cosmetic, and orthodontic dentistry
- Specialty healthcare and med spas
- Other high-value local service businesses
A strong-fit business already has
- A proven service and reputation
- Existing search, referral, or advertising demand
- Capacity to accept more qualified customers
- Meaningful customer or project value
- A website, intake, or follow-up process that underperforms
- A decision-maker who can approve the project
The problem Routeless owns
Discovery
Decision
Intake
Qualification
Response
Measurement
The handoffs are where qualified leads disappear.
Your SEO company can create traffic. Your website company can build pages. Your CRM can store names. Your ad manager can report clicks. Your business is still left connecting everything between someone finding you and someone actually becoming a qualified opportunity. Routeless builds that path as one connected system.
Website & proof
Can they quickly understand why you fit?
Calls & guided intake
Can they contact you without friction?
Summaries & CRM
Does your team get enough context?
Alerts & follow-up
Does the right person act quickly?
Attribution & Radar
Which sources produce inquiries, bookings, and qualified opportunities?
The mechanism
One connected path from discovery to qualified lead.
Five stages, built and tested together. AI visibility, websites, CRM, automation, paid search, analytics, and Radar are parts of this mechanism — not separate products you assemble yourself.
01
Get found
Can the right buyer find you?Google, Maps, paid search, useful service content, and AI visibility put the business where qualified buyers are already looking.
02
Get chosen
Can they quickly understand why you fit?Clear positioning, real proof, useful service pages, reviews, credentials, and verified details help a buyer decide you fit.
03
Get qualified
Does your team receive enough context?Guided intake collects the service, location, timing, urgency, budget, photos, files, or matter details your team actually needs.
04
Respond faster
Does the right person act quickly?The inquiry enters a structured pipeline, the right person is alerted, the prospect gets confirmation, and the next action is clear.
05
Measure what happened
Which sources produce real opportunities?Routeless records original source, form and booking activity, pipeline status, booked leads, qualified leads, and Radar evidence.
What “qualified lead” means here.
A qualified lead is an inquiry that appears to meet your approved criteria based on the information the prospect submits. Routeless does not independently verify eligibility, conflict clearance, clinical suitability, purchase intent, or revenue.
Exactly what gets built
Six connected capabilities, one accountable scope.
This is the standard $9,500 implementation for one business, one primary customer journey, and one CRM workspace.
Conversion website
- Strategy and positioning
- Conversion copy
- Custom design and development
- Service, proof, and trust architecture
- Mobile, accessibility, and performance work
- Clear calls, forms, and booking paths
- Technical search foundation
- Up to approximately 7–10 primary pages
Guided intake
- One main guided intake workflow
- Qualification questions by service or matter type
- Service, timing, urgency, location, and project details
- File or photo collection where included
- Structured lead summaries for whoever responds
- Consent-aware collection
Routeless CRM workspace
- One CRM workspace and one primary pipeline
- Lead and contact records
- Agreed pipeline stages and qualification fields
- Lead ownership and assignment
- Activity history and internal tasks
- Booked-lead and qualified-lead tracking
- Consent and suppression records
Booking and immediate response
- One supported calendar or Calendly integration
- Immediate internal lead alert
- Immediate prospect acknowledgment
- One agreed follow-up or lead-recovery workflow
- Supported routing to the right person or team
Attribution and measurement
- Original-source and UTM capture
- GA4 and Google Search Console
- Form and booking event tracking
- Inquiry, booked-lead, and qualified-lead reporting
- Routeless Radar baseline and monitoring during the included period
- AI recommendation, competitor, citation, and website-health evidence
Testing, training, and launch
- Complete end-to-end lead-path testing
- Desktop and mobile testing
- Form, booking, notification, CRM, and follow-up verification
- Team onboarding
- Recorded system walkthrough
- Launch checklist and documentation
- 30 days of post-launch optimization
Outside the standard implementation
These are real capabilities Routeless can build. They are scoped and priced separately so the standard package stays honest.
- Round-robin, capacity-based, geographic, or weighted routing
- Multiple pipelines or materially different customer journeys
- Additional locations, brands, or large page inventories
- Dynamic call tracking and closed-revenue attribution
- Custom or unsupported CRM integrations
- Large content programs
- Paid-advertising management
Five-day early win
You see the plan before anything is built.
Within five business days of a complete kickoff, Routeless delivers:
- Your Qualified Lead Leak Map
- Your Radar visibility baseline
- Your customer-journey architecture
- Your measurement plan
- Your confirmed 30-day launch schedule
The 30 days
Days 1–5
Days 6–15
Days 16–23
Days 24–30
Your core qualified-lead system, live in 30 days.
The clock starts when kickoff requirements are complete, not when the agreement is signed.
Diagnose and architect
- Qualified Lead Leak Map
- Radar visibility baseline
- Competitor decision-path review
- Customer-journey architecture
- Measurement plan
- Confirmed launch schedule
Position, write, and build
- Positioning and offer architecture
- Conversion copy
- Website or priority-page build
- Trust and proof sections
- Primary intake experience
- Mobile and performance work
Connect and automate
- Routeless CRM workspace
- Lead stages and qualification fields
- Forms and intake integration
- Calendar or Calendly synchronization
- Internal alerts and prospect acknowledgment
- Included follow-up workflow
- Analytics and original-source capture
Test, train, and launch
- End-to-end lead-path testing
- Mobile and desktop testing
- CRM and booking verification
- Email and included messaging verification
- UTM and source verification
- Team training and recorded walkthrough
- Production launch
Larger content programs, advanced integrations, advertising approvals, phone-number and A2P work, and multi-location expansion continue on a separate rollout plan after the core system is live.
What has to be in place before the clock starts
- Initial payment received and agreement signed
- Intake questionnaire complete
- One decision-maker designated
- Domain and website access provided
- Analytics access provided
- Google Business Profile access provided where relevant
- Calendar or CRM access provided where relevant
- Brand assets and usable photography provided
- Legal and compliance copy provided or approved
- Required account registrations started
- Agreement to respond to approvals within two business days
Live systems
Built and shipped in the real world.
Selected client systems across contractors, legal services, healthcare, and regulated workflows. Public market research is kept separate from client work.
Investment
One flagship system. Two alternate paths.
Most businesses should buy the complete system. The alternatives exist because some businesses genuinely need less, and some need materially more.
The complete system
30-Day Qualified Lead System
The connected website, guided intake, CRM workspace, booking, follow-up, and measurement system — built, tested, and live within 30 days.
Payment schedule
- 50% at kickoff
- 25% at build approval
- 25% at launch
Platform
The first 90 days of Routeless Platform & Care are included. Continued platform operation is $350 per month beginning on day 91, billed month to month.
Best for
An established business with proven demand that wants one accountable technical partner from strategy through launch.
Website, message, and measurement
Conversion Foundation
A stronger website, message, primary conversion path, and measurement foundation for a business whose lead handling already works.
$5,000 one-time- One business or brand in one primary market
- Focused rebuild of up to approximately five primary pages
- Positioning and conversion copy
- Custom design and development
- Mobile and performance optimization
- One primary form or booking path
- Basic lead notification
- GA4, Google Search Console, and UTM capture
- Technical search foundation
- Radar visibility baseline
- Launch testing and a recorded walkthrough
Includes the first year of standard website hosting. After that, hosting, maintenance, monitoring, and minor support are $1,000 per year, or the business can move to Routeless Platform & Care.
Build my conversion foundation
Multi-location and custom
Market Expansion System
For multiple locations, multiple journeys, advanced routing, custom tools, and complex attribution.
From $15,000 starting price- Multiple locations, brands, or business units
- Multiple materially different customer journeys
- Extensive service, practice-area, treatment, or location architecture
- Advanced routing and multiple pipelines
- External CRM synchronization
- Custom calculators, assessments, or dashboards
- Voice or call systems
- Large authority-content launches
- Advanced advertising funnels and attribution
- Complex permissions or larger regulated-data requirements
The core conversion and intake system can still launch within 30 days. Advanced integrations, location expansion, content production, and custom functionality follow the agreed implementation roadmap.
Scope my expansion systemAdvertising spend, taxes, domains, premium third-party subscriptions, AI and model usage, data providers, stock assets, photography, payment processing, phone numbers, carrier fees, A2P registration, messaging and voice usage, and migration work are separate unless the signed scope includes them.
What Routeless stands behind
We guarantee the work we control.
30-Day Launch Commitment
Once kickoff requirements are complete, Routeless will build, connect, test, and launch the agreed core system within 30 calendar days.
If a delay caused solely by Routeless pushes the launch past the agreed date, we keep working without additional implementation fees until the core system is live.
This covers the implementation work Routeless controls. It is not a guarantee of rankings, AI recommendations, lead volume, or revenue.
Connected Lead-Path Guarantee
Before launch, Routeless tests every included form, booking path, notification, CRM handoff, and automated response.
If a Routeless-built lead path fails in the first 30 days after launch, we repair it at no charge and extend the post-launch optimization period by 30 days.
This guarantee covers system operation, not commercial outcomes.
What the 30-day commitment does not cover
- Search rankings
- A specific AI recommendation
- Lead volume, closed customers, or revenue
- Google Ads or Local Services Ads approval
- A2P registration and phone-number porting
- Dynamic call-tracking setup
- Third-party outages and third-party compliance reviews
- Client approval delays or missing access, photography, or content
- Custom integrations outside the signed scope
- Large content programs, additional locations, or additional brands
- Changes requested after approval
Paid engagements are governed by the executed agreement and statement of work, which controls over anything on this page. Radar and Agency Launch are governed by their own product terms.
Ownership and ongoing cost
You own your business. We own our platform.
You own your domain, website content, creative assets, analytics accounts, advertising accounts, customer records, and exported lead data.
After full payment you receive a perpetual, irrevocable right to use, host, modify, and transfer the delivered website. Routeless retains ownership of its proprietary platform software, reusable frameworks, libraries, templates, internal tools, and underlying source code unless an agreement says otherwise.
If Platform & Care ends, you keep the website and a basic client-owned form or booking path stays functional, and your lead data remains exportable. Routeless-hosted CRM, guided intake, automation, messaging, Radar, and monitoring stop after the paid period.
$350 / month
Routeless Platform & Care
Keeps the hosted system running after launch. The first 90 days are included with the 30-Day Qualified Lead System.
- Routeless CRM workspace and hosted lead and activity records
- Included automation workers
- Radar monitoring
- Website hosting, uptime, and form monitoring
- Backups and security updates
- Integration maintenance
- Minor content changes
- Direct technical support
- Data exports
Month to month. No mandatory marketing retainer.
From $1,500 / month and up
Visibility Management
Ongoing local search, AI visibility, content, and conversion work after the system is live.
- Radar monitoring and reporting
- Google Business Profile work
- Search and AI visibility improvements
- Technical updates
- One meaningful article, guide, page, or conversion improvement per month
- Quarterly strategy
- Routeless Platform & Care included
No guaranteed amount of ranking improvement, AI recommendations, leads, or revenue.
From $2,500 / month and up
Growth Management
Paid acquisition, landing-page testing, lead-quality analysis, and monthly growth strategy, plus media spend.
- Google Search and Local Services Ads where eligible
- Campaign landing pages and conversion testing
- Lead-quality analysis
- CRM and intake improvements
- Search and AI visibility work
- Reporting and monthly strategy
- Routeless Platform & Care included
Plus media spend, paid directly to the advertising platform through your own account. Campaign launch starts at $2,500 one-time.
No mandatory marketing retainer.
The initial system does not require an ongoing SEO, advertising, or marketing-management contract. Continued use of Routeless-hosted CRM, automation, messaging, Radar, and managed infrastructure requires an active Platform & Care subscription.
Included with every build
The work that makes the launch land.
Qualified Lead Leak Map
Delivered within five business days of a complete kickoff. Identifies the most expensive gaps between discovery, trust, intake, response, and measurement.
Competitor Decision-Path Review
Shows what leading competitors communicate, prove, and ask buyers to do — and where you can become the easier choice.
Lead Response Playbook
Documents who owns each inquiry, how quickly the team should respond, what information should already be available, and what the next action is.
90-Day Improvement Roadmap
Prioritizes the visibility, content, conversion, advertising, intake, and automation work that should follow the core launch.
30 Days of Post-Launch Optimization
Uses real traffic, lead behavior, system activity, and team feedback to complete the agreed first adjustments.
How this differs
A website company builds pages. A CRM company gives you software. Routeless connects the customer journey.
Website agency
- Builds the public website
- Typically stops at form submission
- CRM and follow-up usually stay your responsibility
CRM software
- Stores leads
- Requires you to configure it
- Does not fix the website, offer, visibility, or intake experience
Marketing agency
- Generates traffic
- Often reports clicks and raw leads
- May not control what happens after the inquiry
Routeless
- Builds the website and guided intake
- Configures the CRM workflow
- Connects booking and immediate response
- Measures inquiries, bookings, and qualified leads
- Tests the entire path before launch
Generalizations, not universals — plenty of agencies and software vendors work differently. The point is that someone has to own the whole path, and usually nobody does.
FAQ
Common questions.
The standard 30-Day Qualified Lead System is $9,500 for one business, one primary customer journey, one CRM workspace, and the agreed website, intake, booking, follow-up, and measurement implementation.
A focused Conversion Foundation is $5,000. Multi-location businesses, advanced integrations, custom tools, larger content programs, and complex routing start at $15,000.
The agreed website or landing experience, primary intake path, Routeless CRM workspace, qualification fields, pipeline, booking connection, internal notifications, included follow-up workflow, source tracking, analytics, and Radar baseline are built, tested, and launched.
Expanded content, custom integrations, advertising approvals, phone-number work, and additional locations follow a separate rollout.
No. Routeless does not guarantee search rankings, AI recommendations, lead volume, closed customers, or revenue.
We guarantee the implementation we control: the agreed core system, the launch timeline, the included lead paths, and the testing required to make them work.
Not necessarily. Routeless includes its own lead-management workspace and can synchronize with supported external tools where that is the better fit.
Existing CRM integrations are confirmed during scoping. Custom or unsupported integrations require additional scope.
No ongoing marketing retainer is required.
Continued operation of Routeless-hosted CRM, automation, messaging, Radar, monitoring, and managed infrastructure requires Routeless Platform & Care, $350 per month after the included 90-day period.
You own your domain, website content, creative assets, analytics accounts, advertising accounts, customer records, and exported lead data.
After full payment you receive a perpetual, irrevocable right to use, host, modify, and transfer the delivered website. Routeless retains ownership of its proprietary platform software, reusable frameworks, libraries, templates, internal tools, and underlying source code unless an agreement says otherwise.
If Platform & Care ends, you keep the website and a basic client-owned form or booking path stays functional, and your lead data remains exportable. Routeless-hosted CRM, guided intake, automation, messaging, Radar, and monitoring stop after the paid period.
Yes, under Growth Management. We run Google Search, Local Services Ads where eligible, and Meta campaigns when the offer and audience fit the channel, connected to landing pages, form and booking tracking, intake, CRM, and lead-quality feedback.
Media spend stays in your own account and is paid directly to the advertising platform. Routeless does not guarantee ad-platform approval, and advertising is not part of the standard 30-day build.
Hardened forms, protected credentials, rate limiting, encrypted transport, least-privilege access, audit logging, and data minimization are baseline controls on every build.
The standard Routeless platform is not HIPAA-enabled and is not used to collect, store, or transmit protected health information. Healthcare clients route PHI through an approved HIPAA-capable intake provider unless a separate BAA-backed scope is executed. The standard system is not a payment-card vault, medical-record system, or legal conflict-checking system.
Where a healthcare workflow genuinely requires protected health information (PHI) in the system, it is scoped separately with BAA-eligible vendors, encryption at rest and in transit, least-privilege access, audit logging, and retention or deletion rules.
For law firms we design confidential and privilege-sensitive intake around secure transmission, access controls, conflict-check boundaries, auditability, and retention. HIPAA compliance and legal confidentiality depend on the complete workflow, vendor agreements, and operating practices, so we document the requirements rather than apply a vague badge to one form.
The person who scopes the system is responsible for shipping it. Routeless is founder-led, with strategy, engineering, integration, and launch under one accountable technical owner.
Routeless accepts no more than two new 30-day system builds per month so the founder stays directly involved from strategy through launch.
Find where qualified leads are getting lost.
Routeless reviews how buyers find, evaluate, contact, and hear back from your business — then names the three most expensive gaps and the responsible next step.
Routeless accepts no more than two new 30-day system builds per month so the founder stays directly involved from strategy through launch.