Original research
The 2026 Routeless Local Website Benchmark: Santa Clara.
36 Santa Clara business websites analyzed —
21 healthcare, 14 legal, 1 home services — each through the same audit: homepage
checks plus Google's mobile performance test, collected
August 25, 2026. National chains were excluded.
Santa Clara is one of
336
US cities in the benchmark.
-
97.1%
took over 2.5s to show their main content on mobile
Largest Contentful Paint above Google's 'good' threshold, 34 sites tested
-
68.0/100
median mobile performance score
Google PageSpeed Insights lab score across 34 sites
-
6.4s
median time to largest content on mobile
Google recommends 2.5 seconds or less
-
30.6%
have no structured data at all
machine-readable markup that describes the business and page
-
36.1%
run no analytics or conversion tracking we could detect
no Google Analytics, Tag Manager, or ad pixel on the homepage
-
58.3%
have no contact form on their homepage
a visitor's only next step is a phone call or leaving
-
11.1%
run on a DIY site builder
Wix, Squarespace, GoDaddy builder, Weebly, or Duda
-
2.5MB
median homepage weight
total mobile download across 34 tested sites
0–9
10–19
1
20–29
2
30–39
3
40–49
5
50–59
9
60–69
8
70–79
4
80–89
2
90+
Google mobile performance scores of the Santa Clara
sites we tested. Under 50 is poor ·
90+ is good ·
our launch target is the green band.
The fastest homepage in the Santa Clara sample showed its
main content in 2.3 seconds,
the slowest took 27.3, and the middle
half of the market sits between 4.1 and
12.3. The lightest homepage weighs
148 KB; the heaviest sends
35.5 MB to a phone.
The full range we measured in Santa Clara, worst to
best. The 50th column is the typical site; if your site
beats the 90th, it beats nine out of ten local
competitors:
| Percentile |
10th | 20th | 30th | 40th | 50th | 60th | 70th | 80th | 90th |
| Mobile score |
45 | 51 | 58 | 65 | 68 | 70 | 72 | 79 | 88 |
| Main content shown (s) |
3.4 | 3.9 | 4.2 | 5.2 | 6.5 | 7.6 | 11.3 | 12.6 | 13.1 |
| Page weight (KB) |
571 | 793 | 1378 | 2068 | 2588 | 3280 | 4248 | 7811 | 14732 |
Methodology: Routeless audited 36 business websites in Santa Clara, CA (2026Q3 benchmark). Homepage signals (CMS, structured data, contact paths, analytics) were collected from each site's live homepage; performance figures are Google PageSpeed Insights mobile lab metrics for the 34 sites that completed a run. Businesses were sampled across industries from public listings and licensing registries; national chains were excluded.
Read
Google's PageSpeed Insights methodology
and
download the anonymized Santa Clara benchmark summary.
4 unreachable
Santa Clara sites were excluded from the sample, and
34 of the 36
completed a full PageSpeed run.
Sampled businesses include
Advanced Dental Care of Silicon Valley, Alan L. Frame D.D.S., Ark Dental Care, Dhaliwal Law Group, Inc., Bainiwal Law, Boden Legal A P.C., Brainin Law Office.
Collected August 25, 2026. Results describe the
36 sampled businesses, not every business
in Santa Clara, and the benchmark is re-run, so these
figures are a dated snapshot rather than a standing claim.