Original research
The 2026 Routeless Local Website Benchmark: Santa Clara.
We ran 36 Santa Clara business websites
through the same audit (21 healthcare, 14 legal, 1 home services): homepage checks plus Google's mobile performance
test. We collected the data August 25, 2026 and left
out national chains. Santa Clara is one of
336
US cities in the benchmark.
-
97.1%
took over 2.5s to show their main content on mobile
Largest Contentful Paint above Google's 'good' threshold, 34 sites tested
-
68.0/100
median mobile performance score
Google PageSpeed Insights lab score across 34 sites
-
6.4s
median time to largest content on mobile
Google recommends 2.5 seconds or less
-
30.6%
have no structured data at all
machine-readable markup that describes the business and page
-
36.1%
run no analytics or conversion tracking we could detect
no Google Analytics, Tag Manager, or ad pixel on the homepage
-
58.3%
have no contact form on their homepage
a visitor's only next step is a phone call or leaving
-
11.1%
run on a DIY site builder
Wix, Squarespace, GoDaddy builder, Weebly, or Duda
-
2.5MB
median homepage weight
total mobile download across 34 tested sites
0–9
10–19
1
20–29
2
30–39
3
40–49
5
50–59
9
60–69
8
70–79
4
80–89
2
90+
Google mobile performance scores of the Santa Clara
sites we tested. Under 50 is poor ·
90+ is good ·
we aim for the green band at launch.
The fastest homepage in the Santa Clara sample showed its
main content in 2.3 seconds,
the slowest took 27.3, and the middle
half took between 4.1 and
12.3. The lightest homepage weighs
148 KB; the heaviest sends
35.5 MB to a phone.
Everything we measured in Santa Clara, from worst to
best. The 50th column is the typical site. Beat the 90th
column and you're ahead of nine in ten sites we tested:
| Percentile |
10th | 20th | 30th | 40th | 50th | 60th | 70th | 80th | 90th |
| Mobile score |
45 | 51 | 58 | 65 | 68 | 70 | 72 | 79 | 88 |
| Main content shown (s) |
3.4 | 3.9 | 4.2 | 5.2 | 6.5 | 7.6 | 11.3 | 12.6 | 13.1 |
| Page weight (KB) |
571 | 793 | 1378 | 2068 | 2588 | 3280 | 4248 | 7811 | 14732 |
Methodology: Routeless audited 36 business websites in Santa Clara, CA (2026Q3 benchmark). Homepage signals (CMS, structured data, contact paths, analytics) were collected from each site's live homepage; performance figures are Google PageSpeed Insights mobile lab metrics for the 34 sites that completed a run. Businesses were sampled across industries from public listings and licensing registries; national chains were excluded.
Read
Google's PageSpeed Insights methodology
and
download the anonymized Santa Clara benchmark summary.
We dropped 4
Santa Clara sites we couldn't reach, and
34 of the 36
finished a full PageSpeed run.
Sampled businesses include
Advanced Dental Care of Silicon Valley, Alan L. Frame D.D.S., Ark Dental Care, Dhaliwal Law Group, Inc., Bainiwal Law, Boden Legal A P.C., Brainin Law Office.
Collected August 25, 2026. Results describe the
36 sampled businesses, not every business
in Santa Clara. We re-run the benchmark, so treat
these numbers as a snapshot from that date.
