Wichita, Kansas
Web design · Locations · Kansas · Wichita

Web design in Wichita, KS: agencies, costs & local website data.

Routeless Go builds three website designs for your Wichita business free, and you publish for $99 a month. We also checked 79 Wichita business websites, so you can see how yours compares.

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79 Wichita business websites analyzed · collected August 27, 2026 · median mobile score 60/100 · median load 9.1s · 30.4% publish no structured data

Photo: StarksWinter via Wikimedia Commons (CC BY-SA 4.0) · source

The Wichita market

12,710 businesses compete for attention in Sedgwick County.

Wichita has about 396,000 residents and is an important city in Sedgwick County. The health care and social assistance industry leads the county with 1,786 establishments, including Wesley Medical Center. Retail follows closely behind with 1,639 businesses. Wichita State University also plays a significant role in the local economy. Other notable industries include hospitality and food service, other services, and construction, each with over 1,200 establishments.

  • 396,488 Wichita residents (ACS 5-year)
  • $63,072 median household income
  • 12,710 businesses in Sedgwick County (CBP)
  • 1.8% population change over five years

Sources: American Community Survey 5-year estimates (place level) and County Business Patterns (county level). We never mix city and county figures.

Original research

The 2026 Routeless Local Website Benchmark: Wichita.

We ran 79 Wichita business websites through the same audit (43 home services, 36 healthcare): homepage checks plus Google's mobile performance test. We collected the data August 27, 2026 and left out national chains. Wichita is one of 336 US cities in the benchmark.

  • 97.5% took over 2.5s to show their main content on mobile Largest Contentful Paint above Google's 'good' threshold, 79 sites tested
  • 60.0/100 median mobile performance score Google PageSpeed Insights lab score across 79 sites
  • 9.1s median time to largest content on mobile Google recommends 2.5 seconds or less
  • 30.4% have no structured data at all machine-readable markup that describes the business and page
  • 46.8% run no analytics or conversion tracking we could detect no Google Analytics, Tag Manager, or ad pixel on the homepage
  • 73.4% have no contact form on their homepage a visitor's only next step is a phone call or leaving
  • 22.8% run on a DIY site builder Wix, Squarespace, GoDaddy builder, Weebly, or Duda
  • 2.8MB median homepage weight total mobile download across 79 tested sites

The fastest homepage in the Wichita sample showed its main content in 1.5 seconds, the slowest took 56.6, and the middle half took between 5.7 and 16.3. The lightest homepage weighs 75 KB; the heaviest sends 16.7 MB to a phone.

Everything we measured in Wichita, from worst to best. The 50th column is the typical site. Beat the 90th column and you're ahead of nine in ten sites we tested:

Percentile 10th20th30th40th50th60th70th80th90th
Mobile score 415056576063667277
Main content shown (s) 4.25.36.17.59.112.214.817.923.5
Page weight (KB) 833134117492285289534794343605010597

Methodology: Routeless audited 79 business websites in Wichita, KS (2026Q3 benchmark). Homepage signals (CMS, structured data, contact paths, analytics) were collected from each site's live homepage; performance figures are Google PageSpeed Insights mobile lab metrics for the 79 sites that completed a run. Businesses were sampled across industries from public listings and licensing registries; national chains were excluded. Read Google's PageSpeed Insights methodology and download the anonymized Wichita benchmark summary. We dropped 3 Wichita sites we couldn't reach, and 79 of the 79 finished a full PageSpeed run. Sampled businesses include Center At Waterfront, Clifton Family Medicine, Columbus B. Bryant, Psyd, Dental Associates, East Wichita Dentist, Greenway Electric, Hall Family Eyecare. Collected August 27, 2026. Results describe the 79 sampled businesses, not every business in Wichita. We re-run the benchmark, so treat these numbers as a snapshot from that date.

The benchmark, live · no signup

See where your site lands in the Wichita benchmark.

Enter your website address. We'll run the same Google mobile test and homepage checks we ran on the 79 Wichita sites above and show where yours lands. It takes 20 to 40 seconds.

Benchmark observations

What we found analyzing 79 Wichita websites.

  • 92.4% of the Wichita business sites we tested fall in Google's 'poor' range for loading: their main content takes more than four seconds to appear on a phone.
  • 31.6% of the 79 sites have no sitemap we could find, so search engines have to discover their pages by following links.
  • Only 16.5% of the sites we tested get enough traffic for Google to publish field speed data, which is measured on visitors' own devices. The rest have lab scores only.
  • 1.3% of the sampled sites let visitors book or schedule online.
  • 50.6% run on WordPress and 22.8% on DIY builders. The rest are custom, or we couldn't identify the platform.
  • 73.4% of Wichita homepages have no contact form, and 41.8% have no tap-to-call phone link on mobile.
  • 46.8% of the Wichita sites run no analytics we could detect, so those owners can't easily see how many visits or inquiries the site brings in.

The median Wichita site takes 9.1 seconds to show its main content on a phone. Every figure above comes from the same 79 sites.

Agency Intelligence · September 4, 2026

10 best web design agencies in Wichita, KS for 2026.

The Routeless Local Website Benchmark above looks at local business websites. Our Agency Intelligence review separately evaluates web design companies serving Wichita. We looked at 21 candidates and picked 10 based on dated public evidence. Then we ran each agency's own website through Google PageSpeed Insights and our homepage checks.

Routeless is listed first as our pick. The other 9 agencies are ranked by our published scoring rubric. Part of that rubric scores local presence, like an office in town and public reviews. Routeless isn't based in Wichita, so we list it separately and don't rank it against local agencies.

  • 21candidates evaluated
  • 10agencies selected
  • 10agency sites audited
  • All published claimssource-backed and dated
Compare web design companies serving Wichita
Rank Agency Best for Presence Homepage Performance Google PageSpeed Insights mobile performance score, tested September 2026. Pricing
#2 Lee Media Group Diverse service offerings Wichita office 54/100 Not publicly listed
#3 Balefire Marketing + Advertising Location-based services Wichita office 35/100 Not publicly listed
#4 Gardner Design Published portfolio projects Wichita office 52/100 Not publicly listed
#5 Selah Create: Digital Design Client satisfaction Wichita office 61/100 Not publicly listed
#6 Whitefish Media Local reputation Wichita office 46/100 Not publicly listed
#7 Visibility Vault Wide-ranging digital expertise Wichita office 56/100 Not publicly listed
#8 Bryckroad Creative Affordable template designs Wichita office 58/100 a template Template-based designs run $500 to $2,500 and are quick to launch.
#9 Pen Publishing Interactive Google review rating Wichita office 53/100 Not publicly listed
#10 Baseline Creative Inc Google review count Wichita office 36/100 Not publicly listed

Other top web design agencies serving Wichita

Ranked only on public evidence: portfolio, case studies, technical quality, reputation, services, local relevance, and transparency.

#2 on evidence

Lee Media Group

Best for diverse service offerings

Wichita office Homepage performance 54/100 Not publicly listed

Lee Media Group, located in Wichita, offers an extensive array of services from web design and development to AI and automation. The agency has published 34 named projects and maintains a 5-star rating from 44 Google reviews. Their office is situated at 200 W Douglas Ave Ste 777, Wichita. The agency's homepage supports HTTPS, includes structured data, and utilizes analytics.

Why we ranked it here

The agency provides a wide range of services, including web design, SEO, social media, branding, and API integrations.

  • Web design
  • Web development
  • WordPress
  • Ecommerce
  • SEO
  • Paid media
  • Social media
  • Branding
  • Graphic design
  • Content marketing
  • Email marketing
  • Hosting
  • Website maintenance
  • Photography
  • Accessibility
  • Analytics
  • AI and automation
  • API integrations
4 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency services page · retrieved 2026-09-04
  • Portfolio agency portfolio page · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04
#3 on evidence

Balefire Marketing + Advertising

Best for location-based services

Wichita office Homepage performance 35/100 Not publicly listed

Balefire Marketing + Advertising operates from a Wichita office, delivering a comprehensive suite of services such as web design, SEO, and branding. The agency has published 10 named portfolio projects on its website. It holds a perfect Google rating from 19 reviews. The homepage includes structured data and HTTPS, but mobile performance scores 35. Their address is 200 N Broadway St Ste 400, Wichita, KS 67202, USA.

Why we ranked it here

Balefire Marketing + Advertising provides a wide range of services from their local Wichita office, including web design, SEO, and branding.

  • Web design
  • Web development
  • WordPress
  • Ecommerce
  • SEO
  • Paid media
  • Social media
  • Branding
  • Graphic design
  • Content marketing
  • Email marketing
  • Hosting
  • Website maintenance
  • UX and UI design
  • Photography
  • Video production
  • API integrations
4 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency services page · retrieved 2026-09-04
  • Portfolio agency portfolio page · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04
#4 on evidence

Gardner Design

Best for published portfolio projects

Wichita office Homepage performance 52/100 Not publicly listed

Located in a Wichita office, Gardner Design offers web design, social media, branding, and photography services. It publishes 39 named projects on its site and holds a 5 average from 12 Google reviews. The homepage features HTTPS, structured data, and analytics but scores a mobile performance of 52. The largest contentful paint is recorded at 16039 ms. While no case studies are available, the agency's portfolio is extensive.

Why we ranked it here

Gardner Design publishes 39 named projects on its agency site.

  • Web design
  • Social media
  • Branding
  • Photography
4 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency homepage · retrieved 2026-09-04
  • Portfolio agency portfolio page · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04
#5 on evidence

Selah Create: Digital Design

Best for client satisfaction

Wichita office Homepage performance 61/100 Not publicly listed

Located in Wichita, Selah Create: Digital Design offers a wide array of services, including web design, ecommerce, and video production. Their strong reputation is reflected in a perfect 5-star average from 51 Google reviews. The agency provides services like WordPress, Shopify, SEO, and more, covering comprehensive digital design needs. Despite having no named portfolio projects or published case studies, they maintain a local presence with a Wichita office.

Why we ranked it here

Selah Create: Digital Design has a perfect 5-star average from 51 Google reviews, indicating high client satisfaction.

  • Web design
  • WordPress
  • Shopify
  • Ecommerce
  • SEO
  • Social media
  • Branding
  • Graphic design
  • Email marketing
  • Hosting
  • Website maintenance
  • Custom software
  • UX and UI design
  • Video production
  • Accessibility
  • Analytics
3 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency services page · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04
#6 on evidence

Whitefish Media

Best for local reputation

Wichita office Homepage performance 46/100 Not publicly listed

Whitefish Media operates from a Wichita office, offering an extensive range of services including web design, ecommerce, SEO, and branding. The agency holds a perfect 5-star Google rating from 32 reviews, reflecting positive local perceptions. Their homepage is secured with HTTPS and includes structured data and analytics, though it scores 46 on mobile performance. Despite having no named portfolio projects or case studies, they provide services like AI and automation, video production, and more.

Why we ranked it here

Whitefish Media has achieved a perfect 5-star rating from 32 Google reviews, indicating strong local approval.

  • Web design
  • Ecommerce
  • SEO
  • Paid media
  • Branding
  • Graphic design
  • Email marketing
  • Website maintenance
  • UX and UI design
  • Photography
  • Video production
  • AI and automation
3 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency services page · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04
#7 on evidence

Visibility Vault

Best for wide-ranging digital expertise

Wichita office Homepage performance 56/100 Not publicly listed

Visibility Vault is a Wichita-based agency providing a broad spectrum of digital services, such as web design, SEO, and ecommerce, along with AI and automation solutions. Its local presence is supported by a Google rating of 5 from 42 reviews. The agency uses structured data and analytics on a site secured with HTTPS. Visibility Vault's office is located at 700 N Market St, Wichita, KS 67214, USA.

Why we ranked it here

Visibility Vault offers a comprehensive array of 14 digital services, including web design, SEO, and AI and automation.

  • Web design
  • Web development
  • Ecommerce
  • SEO
  • Paid media
  • Social media
  • Branding
  • Content marketing
  • Hosting
  • Website maintenance
  • UX and UI design
  • Accessibility
  • Analytics
  • AI and automation
3 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency services page · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04
#8 on evidence

Bryckroad Creative

Best for affordable template designs

Wichita office Homepage performance 58/100 a template Template-based designs run $500 to $2,500 and are quick to launch.

Bryckroad Creative operates from Wichita, offering a broad array of services including web design, WordPress, ecommerce, SEO, and more. Their template-based web designs are priced between $500 and $2,500, providing a cost-effective and swift solution for businesses. While they have no named portfolio projects or case studies, they maintain a perfect 5-star rating across 10 Google reviews. Their local presence is affirmed by their Wichita office at 413 S Pattie Ave, and their website is secured with HTTPS and equipped with structured data and analytics.

Why we ranked it here

Offers template-based designs priced between $500 to $2,500, indicating affordability and quick launch times.

  • Web design
  • Web development
  • WordPress
  • Ecommerce
  • SEO
  • Social media
  • Branding
  • Graphic design
  • Content marketing
  • Email marketing
  • Hosting
  • Website maintenance
  • UX and UI design
  • Photography
  • Accessibility
  • Analytics
  • API integrations
4 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency services page · retrieved 2026-09-04
  • Pricing agency pricing page · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04
#9 on evidence

Pen Publishing Interactive

Best for Google review rating

Wichita office Homepage performance 53/100 Not publicly listed

Pen Publishing Interactive is based in Wichita, Kansas, and offers a wide array of services from web design and development to SEO and custom software. Despite not having named portfolio projects or published case studies, it has garnered a perfect 5-star rating from 37 Google reviews. Its website includes HTTPS, structured data, and analytics, although its homepage mobile performance score is 53. The agency operates locally from its Wichita office at 239 S Pattie St Ste 3.

Why we ranked it here

The agency maintains a perfect 5-star average from 37 reviews on Google.

  • Web design
  • Web development
  • WordPress
  • Ecommerce
  • SEO
  • Paid media
  • Social media
  • Branding
  • Content marketing
  • Email marketing
  • Hosting
  • Custom software
  • Accessibility
3 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency homepage · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04
#10 on evidence

Baseline Creative Inc

Best for Google review count

Wichita office Homepage performance 36/100 Not publicly listed

Baseline Creative Inc is located in Wichita, Kansas, and offers a broad range of services including web design, development, WordPress, SEO, social media, branding, and custom software. The agency's local presence is supported by a strong reputation on Google reviews, where it has achieved a perfect 5-star rating from 23 reviews. Although there are no published case studies or named portfolio projects available, the agency's service diversity and client feedback are notable.

Why we ranked it here

The agency maintains a high average rating of 5 across 23 Google reviews, indicating consistent client satisfaction.

  • Web design
  • Web development
  • WordPress
  • SEO
  • Social media
  • Branding
  • Graphic design
  • Custom software
  • Analytics
3 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency services page · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04

Already have a website? Run it through the Wichita benchmark before choosing a provider.

Published pricing only

How much does web design cost in Wichita?

We found prices you can compare for 2 of the 10 agencies we reviewed. The figures below are their own published prices, not an average for Wichita. The rest quote each project or don't list prices.

  • Routeless Routeless Go websites are $99 a month; custom projects are quoted after review
  • Bryckroad Creative a template Template-based designs run $500 to $2,500 and are quick to launch.
Buyer guide

What to look for in a Wichita web design company.

Past work

Portfolio work you can inspect

Ask for recent, named projects you can open, and case studies that say what was done and what changed. A live site you can click through tells you more than a wall of client logos.

Speed

Test the agency's own website

Speed is one part of the decision, and anyone can test an agency's own site. The table above shows the same mobile score for every provider.

Specialty

Match the team to the build

A branding studio, a WordPress shop, an ecommerce team, and a software developer each solve different problems. Pick the team that has built the kind of site you need.

Ownership

Know who does the work

Ask who plans, designs, builds, launches, and maintains your site. Get what's included in writing, and ask how they handle changes to price or timeline.

Agency Intelligence methodology · version 2026-10

How we evaluated Wichita web design agencies.

Scores count only what we could verify in public. If an agency doesn't publish case studies, reviews, pricing, or other proof, it gets no points for that part of the score. That doesn't mean its client work is poor.

  • 25Portfolio and demonstrated work
  • 20Public case-study evidence
  • 15Technical website quality
  • 15Verifiable public reputation
  • 10Service depth
  • 10Wichita market relevance
  • 5Transparency

Choosing which agencies to review is a separate step from ranking them. For that step we look at local relevance, brand searches, how often an agency appears across independent search results, how much public evidence it has, reputation, and a mix of specialties. Every agency that makes the list is scored on the same 100-point Agency Quality rubric, and the 9 ranked agencies are ordered by that total alone. Routeless publishes this research. It's listed as our pick and isn't ranked, so no score is adjusted in its favor. Its remote setup and lack of third-party reviews are scored as found. Technical scores come from each audit, and audits and source facts are dated September 4, 2026.

Leading local industries

Websites for Wichita's leading industries.

In a county with about 12,700 businesses, standing out online can be challenging. Health care, with 1,786 establishments, is a particularly crowded field. Local businesses need to be easily found in search results and AI-driven answers. This matters because many similar businesses are competing for the same customers. A website alone isn't enough if potential clients can't find it.

The sections below cover the sectors with the most establishments in Sedgwick County. Each trade needs different things from its website.

Health Care And Social Assistance

Healthcare websites

Sedgwick County has 1,786 health care and social assistance establishments. For dental practices, clinics, med spas, and specialty providers in Wichita, start with:

  • A page for each treatment patients look up
  • Online scheduling tied to your practice management system
  • Structured data so Google and AI assistants can read your practice details
  • Forms and analytics planned around PHI: which vendors, who has access, how long data is kept
Retail

Retail and e-commerce websites

Sedgwick County has 1,639 retail establishments. For local retailers and product businesses in Wichita, start with:

  • Online sales with payments, inventory, and sales tax set up correctly
  • Product pages that search engines and AI assistants can read
  • Pickup, delivery, and hours that match how you sell
  • Analytics that show which marketing brings in sales
Hospitality And Food Service

Hospitality and food service websites

Sedgwick County has 1,245 hospitality and food service establishments. For restaurants, caterers, venues, and hotels in Wichita, start with:

  • Menus, hours, and locations that stay correct everywhere
  • Reservations and ordering with fewer third-party fees
  • Local search and map-pack basics
  • Big photos of the food or venue that still load fast on a phone
Other Services

Personal and repair services websites

Sedgwick County has 1,236 other services establishments. For salons, auto shops, cleaners, and repair businesses in Wichita, start with:

  • Booking that works from a phone in under a minute
  • Service and price pages that answer common questions before a call
  • Review requests sent as part of your follow-up
  • Fast pages that work well on a phone
Built with Routeless Go

Websites Wichita businesses can build with Go.

Every one of these demo websites came out of Go's builder. Add your business details, pick one of three designs, and publish for $99 a month.

Ironclad Roofing demo website built with Go
Demo businessBold and direct

Ironclad Roofing

Roofing contractor website in the bold and direct design.

Open the demo ↗
Brightside Family Dental demo website built with Go
Demo businessClean and professional

Brightside Family Dental

Dental practice website in the clean and professional design.

Open the demo ↗
Delgado Injury Law demo website built with Go
Demo businessClassic and refined

Delgado Injury Law

Personal injury law firm website in the classic and refined design.

Open the demo ↗
Marlowe Hair Studio demo website built with Go
Demo businessWarm and image-led

Marlowe Hair Studio

Hair salon website in the warm and image-led design.

Open the demo ↗
Northside Auto Care demo website built with Go
Demo businessWarm and atmospheric

Northside Auto Care

Auto repair shop website in the warm and atmospheric design.

Open the demo ↗
Hollis Home Group demo website built with Go
Demo businessWarm and image-led

Hollis Home Group

Real estate agent website in the warm and image-led design.

Open the demo ↗
What we build

A website you can run yourself, with the tools around it.

22.8% of the Wichita sites we audited run on a DIY builder, and those owners usually pay separately for plugins, forms, and hosting. Routeless Go puts the website, the lead inbox, analytics, and content publishing in one account, and sets up the search basics for you.

Routeless Go

Three designs, then one place to run the site

Go drafts your pages from your business details and shows them in three designs. After launch you change the site by clicking or asking, get every inquiry in one inbox, and see where visitors come from.

Search & AI visibility

Found by Google and by assistants

Page titles, descriptions, structured data, and a sitemap are set up on every Go website. 30.4% of the Wichita sites we audited publish no structured data at all.

Search and AI assistants

People also ask AI assistants who to hire.

When someone asks ChatGPT or Google's AI results who to hire in Wichita, the answer draws on what those systems can read: your pages, your structured data, and business details that match across the web. Structured data makes that information easier for search engines and AI systems to interpret and verify. 30.4% of the 79 Wichita sites we tested publish none.

We also check your Google Business Profile and the listings AI assistants compare you against. Every Go website comes with structured data and a sitemap, and we publish our research on how AI assistants recommend local businesses.

How it works

From business details to a live Wichita website.

1 · Details

Tell Go about your business

Start with your current website, your Google Business Profile, or a few details about what you do and where in Wichita you work.

2 · Designs

Look through three designs

Each one uses your services and what you want customers to do: call, book, or ask for a quote. Nothing to pay yet.

3 · Changes

Make it yours

Change the copy, photos, colors, and pages directly, or tell Go what you want in plain English.

4 · Publish

Go live for $99 a month

Connect your domain and publish. Hosting, the lead inbox, analytics, and content tools are included, and you can compare the live site with the 79 Wichita sites above.

FAQ

Questions Wichita businesses ask.

A Wichita business website on Routeless Go costs $99 a month once you publish, with no setup fee. You can look through three designs before you pay. Projects that need integrations or other custom work are quoted after we review them. We found prices you can compare for 2 of the 10 agencies we reviewed. The others quote each project or don't list prices.

We scored 10 agencies serving Wichita on public evidence: portfolio, case studies, technical quality, reputation, services, local relevance, and transparency. The top three in our 2026 review are Lee Media Group (Best for diverse service offerings), Balefire Marketing + Advertising (Best for location-based services), Gardner Design (Best for published portfolio projects). Routeless publishes the research, so we list it as our pick and leave it out of the ranking. The full comparison and methodology are on this page.

Agency Intelligence is a separate study from the local business website benchmark. We scored 10 providers on the same 100-point rubric, using only what we could verify in public, and ordered the 9 ranked agencies by that total alone. An agency that doesn't publish something gets no points for it. That doesn't mean its client work is poor.

We audited 79 Wichita business websites. 97.5% take more than 2.5 seconds to show their main content on a phone. 30.4% have no structured data for search engines or AI assistants to read, and 46.8% run no analytics, so those owners can't see what their site brings in. The full results are on this page.

No. Routeless is a remote engineering team that works with businesses in Wichita and across the US. The research on this page is local, though: the benchmark covers 79 Wichita business websites, and the market figures come from U.S. Census data for Wichita and Sedgwick County.

The industry sections on this page follow the largest sectors in Wichita: health care and social assistance, retail, hospitality and food service. Go works the same way for any kind of business. The latest County Business Patterns count puts Sedgwick County at 12,710 business establishments.

The Wichita sites we tested have a median mobile performance score of 60/100. The median site takes 9.1 seconds to show its main content, and Google calls 2.5 seconds or less 'good'. We test every site we build for mobile speed before launch.

Yes. 22.8% of the Wichita sites we audited run on a DIY builder and 50.6% on WordPress. We move your content over, redirect old URLs that get search traffic, and build the new site around what you sell.

Nearby markets

How Wichita compares.

Measured against 6 nearby markets, Wichita ranks 5th of 7 on median mobile performance, 6th of 7 on loading speed, 7th of 7 on analytics adoption, 7th of 7 on structured-data adoption. Its strongest showing is median mobile performance; its weakest is analytics adoption. Norman, OK posts the group's highest median mobile score and Broken Arrow, OK the lowest. Each city below has its own sample, run through the same benchmark.