Original research
The 2026 Routeless Local Website Benchmark: Quincy.
38 Quincy business websites analyzed —
16 legal, 12 home services, 10 healthcare — each through the same audit: homepage
checks plus Google's mobile performance test, collected
August 25, 2026. National chains were excluded.
Quincy is one of
327
US cities in the benchmark.
-
91.9%
took over 2.5s to show their main content on mobile
Largest Contentful Paint above Google's 'good' threshold, 37 sites tested
-
65.0/100
median mobile performance score
Google PageSpeed Insights lab score across 37 sites
-
8.0s
median time to largest content on mobile
Google recommends 2.5 seconds or less
-
15.8%
have no structured data at all
the markup search engines and AI assistants read a business from
-
36.8%
run no analytics or conversion tracking we could detect
no Google Analytics, Tag Manager, or ad pixel on the homepage
-
63.2%
have no contact form on their homepage
a visitor's only next step is a phone call or leaving
-
13.2%
run on a DIY site builder
Wix, Squarespace, GoDaddy builder, Weebly, or Duda
-
2.2MB
median homepage weight
total mobile download across 37 tested sites
0–9
10–19
1
20–29
30–39
3
40–49
10
50–59
9
60–69
7
70–79
3
80–89
4
90+
Google mobile performance scores of the Quincy
sites we tested. Under 50 is poor ·
90+ is good ·
sites we build launch in the green band.
The fastest homepage in the Quincy sample showed its
main content in 1.8 seconds,
the slowest took 30.5, and the middle
half of the market sits between 4.2 and
11.3. The lightest homepage weighs
91 KB; the heaviest sends
20.0 MB to a phone.
The full range we measured in Quincy, worst to
best. The 50th column is the typical site; if your site
beats the 90th, it beats nine out of ten local
competitors:
| Percentile |
10th | 20th | 30th | 40th | 50th | 60th | 70th | 80th | 90th |
| Mobile score |
47 | 55 | 58 | 60 | 65 | 68 | 72 | 79 | 93 |
| Main content shown (s) |
2.9 | 3.3 | 4.5 | 6.2 | 8.0 | 9.6 | 10.4 | 12.4 | 16.9 |
| Page weight (KB) |
706 | 1299 | 1694 | 2085 | 2270 | 2847 | 3306 | 5559 | 11497 |
Methodology: Routeless audited 38 business websites in Quincy, MA (2026Q3 benchmark). Homepage signals (CMS, structured data, contact paths, analytics) were collected from each site's live homepage; performance figures are Google PageSpeed Insights mobile lab metrics for the 37 sites that completed a run. Businesses were sampled across industries from public listings and licensing registries; national chains were excluded.
2 unreachable
Quincy sites were excluded from the sample, and
37 of the 38
completed a full PageSpeed run.
Sampled businesses include
Adams Family Dental, Advanced Dental Care of Quincy P.C, Riccio Law - Criminal Defense Attorney, Baker, Braverman & Barbadoro P.C., Blue Bear Plumbing, Heating & Air.
Collected August 25, 2026. Results describe the
38 sampled businesses, not every business
in Quincy, and the benchmark is re-run, so these
figures are a dated snapshot rather than a standing claim.