We build fast websites that Google ranks and AI assistants like ChatGPT can read and cite, and a complete new site goes live in under two weeks. We audited 37 real business websites in Dearborn, MI to show you the market you're competing in.
Nike
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Dearborn, Michigan has about 5,600 retail establishments, making it the leading industry in Wayne County. The city is home to Corewell Health Dearborn Hospital and the University of Michigan-Dearborn. With a population of about 108,000, Dearborn is growing, having increased by over 13% in the past five years. Nearby cities include Dearborn Heights and Westland, which are within easy driving distance.
Sources: American Community Survey 5-year estimates (place level) and County Business Patterns (county level). City and county figures are never blended.
We put 37 Dearborn business websites — 21 healthcare, 16 legal — through the same audit: homepage checks plus Google's mobile performance test. National chains were excluded.
Google mobile performance scores of the Dearborn sites we tested. Under 50 is poor · 90+ is good · sites we build launch in the green band.
The fastest homepage in the Dearborn sample showed its main content in 2.7 seconds, the slowest took 64.9, and the middle half of the market sits between 6.3 and 13.7. The lightest homepage weighs 1006 KB; the heaviest sends 28.9 MB to a phone.
The full range we measured in Dearborn, worst to best. The 50th column is the typical site; if your site beats the 90th, it beats nine out of ten local competitors:
| Percentile | 10th | 20th | 30th | 40th | 50th | 60th | 70th | 80th | 90th |
|---|---|---|---|---|---|---|---|---|---|
| Mobile score | 42 | 50 | 55 | 56 | 60 | 62 | 63 | 70 | 81 |
| Main content shown (s) | 3.8 | 6.0 | 6.8 | 7.5 | 8.3 | 9.8 | 12.7 | 16.6 | 23.1 |
| Page weight (KB) | 1327 | 1594 | 2160 | 2358 | 3036 | 4036 | 4702 | 6167 | 16237 |
Methodology: Routeless audited 37 business websites in Dearborn, MI (2026Q3 benchmark). Homepage signals (CMS, structured data, contact paths, analytics) were collected from each site's live homepage; performance figures are Google PageSpeed Insights mobile lab metrics for the 37 sites that completed a run. Businesses were sampled across industries from public listings and licensing registries; national chains were excluded. 3 unreachable Dearborn sites were excluded from the sample, and 37 of the 37 completed a full PageSpeed run. Collected August 25, 2026; the benchmark is re-run so these figures describe a dated snapshot, not a standing claim.
Enter your website address and we run the same Google mobile test and homepage checks we ran on the 37 Dearborn sites above, then show you where your site stands in the Dearborn market. The website review takes 20–40 seconds.
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| Your site | Dearborn median |
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Same instrument as the benchmark: Google PageSpeed Insights (mobile) plus homepage signal checks, against the 37-site Dearborn sample collected August 25, 2026.
The typical Dearborn site shows its main content in 8.3 seconds on a phone, gives search engines and AI assistants little to read, and gives a ready buyer no clear next step. A well-built site wins here quickly.
In Dearborn, the robust retail sector features about 5,600 businesses competing for local customers. For local retailers, appearing in local searches and AI-generated answers can help capture attention from the community. Given the high number of similar businesses, ensuring your business is easy to find online can make a difference in reaching potential customers.
These sections follow that industry mix, not a template: they are the sectors with the most establishments in Wayne County, and what a website has to do differs by trade.
Wayne County counts 5,635 retail establishments. For local retailers and product businesses in Dearborn, the build priorities are:
Wayne County counts 4,334 health care and social assistance establishments. For dental practices, clinics, med spas, and specialty providers in Dearborn, the build priorities are:
Wayne County counts 3,710 other services establishments. For salons, auto shops, cleaners, and repair businesses in Dearborn, the build priorities are:
Wayne County counts 3,699 hospitality and food service establishments. For restaurants, caterers, venues, and hotels in Dearborn, the build priorities are:
29.7% of the Dearborn sites we audited run on a DIY builder. We write real code: sites that load fast, that Google ranks and AI assistants like ChatGPT can cite, and that connect to your booking, CRM, and phone systems.
Strategy, messaging, custom design and development, performance and accessibility, booking and intake integration — measured against the Dearborn benchmark above before launch.
Customer portals, multi-location architectures, e-commerce and payments, dashboards — built on Next.js, Postgres, and AWS by the engineer who scoped them.
Structured data, technical SEO, a Google Business Profile review, and AI-readability foundations — the exact signals 37.8% of Dearborn sites are missing.
Guided intake, instant alerts, CRM pipelines, call and form attribution. 35.1% of the Dearborn homepages we tested have no form at all; this is the layer that fixes it.
Every case study comes from a dated Search Console or Analytics record, ordered here by relevance to Dearborn's industry mix.
When someone asks ChatGPT, or Google's own AI results, who to hire in Dearborn, the answer comes from what those systems can read: fast pages, structured data, and consistent business information across the web. 37.8% of the 37 Dearborn sites we tested give them nothing to read — those businesses cannot be recommended, no matter how good they are. That raises the standard a local website has to meet, and it is an opening: the first businesses in Dearborn to meet it stand out in both Google and AI answers while competitors stay invisible.
We build for that standard and check the whole presence — your website, your Google Business Profile, and the listings AI assistants verify you against. We publish our research on how AI assistants recommend local businesses, one engineer owns your project from scope through launch, and fixed-scope builds start at $5,000 with the price in writing before work begins.
What your Dearborn customers are choosing between, what proof moves them, and what the site must do — written into a fixed scope with a fixed price.
Custom design, real code, integrations with your booking, CRM, and phone systems. The engineer who scoped the project builds it.
Performance, structured data, analytics, and conversion paths verified before launch — the same checks this page ran on 37 Dearborn sites.
Hosting, monitoring, security updates, and content changes handled by the team that built it. The first year of standard hosting is included.
Fixed-scope builds start at $5,000 and scale with page inventory, integrations, and custom functionality. Every Dearborn project gets a written scope and a fixed price before work begins — no hourly surprises.
We audited 37 to find out. 100.0% take more than 2.5 seconds to show their main content on mobile, 37.8% have no structured data for search engines or AI assistants to read, and 43.2% run no analytics, so their owners cannot see what the site produces. The full benchmark is published on this page.
No. Routeless is a remote engineering team that builds for businesses in Dearborn and across the US. The research is local: the benchmark on this page comes from 37 Dearborn business websites we audited, and the market figures are U.S. Census data for Dearborn and Wayne County.
The Dearborn economy leads with retail, health care and social assistance, other services, and the industry sections on this page follow that mix. The build process is the same for any business. Wayne County holds 33,699 business establishments in the latest County Business Patterns count.
The median mobile performance score across the Dearborn sites we tested is 60/100, and the median time for the main content to appear is 8.3 seconds. Google's threshold for 'good' is 2.5 seconds. Every site we build is measured against these numbers before launch.
Yes — that is most of the work. 29.7% of the Dearborn sites we audited run on a DIY builder and 48.6% on WordPress. We migrate content, keep every URL that has search value with proper redirects, and replace the template with a site built around what the business sells.
A complete new business website goes live in under two weeks from kickoff. Larger builds with portals, e-commerce, or custom integrations get their own written timeline with the fixed price, and the same engineer who scoped the project builds it.
Only if they can read and verify you. Assistants pull recommendations from structured data, page content, and consistent business information across the web — and 37.8% of the 37 Dearborn sites we audited have no structured data at all, so those businesses cannot be confirmed or recommended. We build sites with the structure assistants need and review your Google Business Profile and listings so your information matches everywhere it is checked.
Every city page carries its own measured sample.