Original research
The 2026 Routeless Local Website Benchmark: Southaven.
33 Southaven business websites analyzed —
16 healthcare, 13 legal, 4 home services — each through the same audit: homepage
checks plus Google's mobile performance test, collected
August 25, 2026. National chains were excluded.
Southaven is one of
336
US cities in the benchmark.
-
84.4%
took over 2.5s to show their main content on mobile
Largest Contentful Paint above Google's 'good' threshold, 32 sites tested
-
63.5/100
median mobile performance score
Google PageSpeed Insights lab score across 32 sites
-
7.2s
median time to largest content on mobile
Google recommends 2.5 seconds or less
-
30.3%
have no structured data at all
machine-readable markup that describes the business and page
-
30.3%
run no analytics or conversion tracking we could detect
no Google Analytics, Tag Manager, or ad pixel on the homepage
-
75.8%
have no contact form on their homepage
a visitor's only next step is a phone call or leaving
-
15.2%
run on a DIY site builder
Wix, Squarespace, GoDaddy builder, Weebly, or Duda
-
2.0MB
median homepage weight
total mobile download across 32 tested sites
0–9
10–19
20–29
2
30–39
4
40–49
7
50–59
9
60–69
6
70–79
1
80–89
3
90+
Google mobile performance scores of the Southaven
sites we tested. Under 50 is poor ·
90+ is good ·
our launch target is the green band.
The fastest homepage in the Southaven sample showed its
main content in 0.6 seconds,
the slowest took 24.7, and the middle
half of the market sits between 4.1 and
11.7. The lightest homepage weighs
0 KB; the heaviest sends
10.1 MB to a phone.
The full range we measured in Southaven, worst to
best. The 50th column is the typical site; if your site
beats the 90th, it beats nine out of ten local
competitors:
| Percentile |
10th | 20th | 30th | 40th | 50th | 60th | 70th | 80th | 90th |
| Mobile score |
46 | 52 | 54 | 59 | 64 | 67 | 70 | 75 | 84 |
| Main content shown (s) |
1.7 | 3.1 | 4.4 | 5.5 | 7.4 | 8.6 | 10.8 | 12.4 | 20.1 |
| Page weight (KB) |
546 | 1031 | 1487 | 1627 | 2155 | 2680 | 4092 | 4679 | 6927 |
Methodology: Routeless audited 33 business websites in Southaven, MS (2026Q3 benchmark). Homepage signals (CMS, structured data, contact paths, analytics) were collected from each site's live homepage; performance figures are Google PageSpeed Insights mobile lab metrics for the 32 sites that completed a run. Businesses were sampled across industries from public listings and licensing registries; national chains were excluded.
Read
Google's PageSpeed Insights methodology
and
download the anonymized Southaven benchmark summary.
7 unreachable
Southaven sites were excluded from the sample, and
32 of the 33
completed a full PageSpeed run.
Sampled businesses include
Advanced Dental Implant and TMJ Center, American Family Dentistry Olive Branch, American Family Dentistry Southaven, Austin Law Firm, Bridgforth, Buntin & Emerson, PLLC, Bosserman Law Firm, Bruce A. Denney DDS.
Collected August 25, 2026. Results describe the
33 sampled businesses, not every business
in Southaven, and the benchmark is re-run, so these
figures are a dated snapshot rather than a standing claim.