Original research
The 2026 Routeless Local Website Benchmark: Las Cruces.
We ran 36 Las Cruces business websites
through the same audit (16 legal, 14 healthcare, 6 home services): homepage checks plus Google's mobile performance
test. We collected the data August 25, 2026 and left
out national chains. Las Cruces is one of
336
US cities in the benchmark.
-
94.1%
took over 2.5s to show their main content on mobile
Largest Contentful Paint above Google's 'good' threshold, 34 sites tested
-
61.5/100
median mobile performance score
Google PageSpeed Insights lab score across 34 sites
-
7.4s
median time to largest content on mobile
Google recommends 2.5 seconds or less
-
27.8%
have no structured data at all
machine-readable markup that describes the business and page
-
36.1%
run no analytics or conversion tracking we could detect
no Google Analytics, Tag Manager, or ad pixel on the homepage
-
61.1%
have no contact form on their homepage
a visitor's only next step is a phone call or leaving
-
19.4%
run on a DIY site builder
Wix, Squarespace, GoDaddy builder, Weebly, or Duda
-
2.8MB
median homepage weight
total mobile download across 34 tested sites
0–9
10–19
20–29
2
30–39
9
40–49
6
50–59
6
60–69
6
70–79
2
80–89
3
90+
Google mobile performance scores of the Las Cruces
sites we tested. Under 50 is poor ·
90+ is good ·
we aim for the green band at launch.
The fastest homepage in the Las Cruces sample showed its
main content in 1.9 seconds,
the slowest took 43.5, and the middle
half took between 4.2 and
15.5. The lightest homepage weighs
233 KB; the heaviest sends
52.6 MB to a phone.
Everything we measured in Las Cruces, from worst to
best. The 50th column is the typical site. Beat the 90th
column and you're ahead of nine in ten sites we tested:
| Percentile |
10th | 20th | 30th | 40th | 50th | 60th | 70th | 80th | 90th |
| Mobile score |
40 | 43 | 49 | 54 | 64 | 69 | 71 | 79 | 87 |
| Main content shown (s) |
2.9 | 3.5 | 4.7 | 5.8 | 7.5 | 9.4 | 10.2 | 17.5 | 22.9 |
| Page weight (KB) |
439 | 1042 | 1399 | 1744 | 2972 | 3642 | 4246 | 5287 | 8315 |
Methodology: Routeless audited 36 business websites in Las Cruces, NM (2026Q3 benchmark). Homepage signals (CMS, structured data, contact paths, analytics) were collected from each site's live homepage; performance figures are Google PageSpeed Insights mobile lab metrics for the 34 sites that completed a run. Businesses were sampled across industries from public listings and licensing registries; national chains were excluded.
Read
Google's PageSpeed Insights methodology
and
download the anonymized Las Cruces benchmark summary.
We dropped 4
Las Cruces sites we couldn't reach, and
34 of the 36
finished a full PageSpeed run.
Sampled businesses include
Advanced Dental of Las Cruces, Alt Recovery Group, Arvizu Law Office, A to Z Plumbing Heating and Cooling, Bieganowski Law Group, Desert Bloom Speech Therapy, Dona Ana Mental Health.
Collected August 25, 2026. Results describe the
36 sampled businesses, not every business
in Las Cruces. We re-run the benchmark, so treat
these numbers as a snapshot from that date.
