Original research
The 2026 Routeless Local Website Benchmark: Bellevue.
40 Bellevue, Washington business websites analyzed —
29 home services, 11 healthcare — each through the same audit: homepage
checks plus Google's mobile performance test, collected
August 25, 2026. National chains were excluded.
Bellevue is one of
327
US cities in the benchmark.
-
89.5%
took over 2.5s to show their main content on mobile
Largest Contentful Paint above Google's 'good' threshold, 38 sites tested
-
59.5/100
median mobile performance score
Google PageSpeed Insights lab score across 38 sites
-
9.1s
median time to largest content on mobile
Google recommends 2.5 seconds or less
-
17.5%
have no structured data at all
the markup search engines and AI assistants read a business from
-
40.0%
run no analytics or conversion tracking we could detect
no Google Analytics, Tag Manager, or ad pixel on the homepage
-
75.0%
have no contact form on their homepage
a visitor's only next step is a phone call or leaving
-
37.5%
run on a DIY site builder
Wix, Squarespace, GoDaddy builder, Weebly, or Duda
-
2.2MB
median homepage weight
total mobile download across 38 tested sites
0–9
10–19
1
20–29
4
30–39
2
40–49
12
50–59
10
60–69
3
70–79
1
80–89
5
90+
Google mobile performance scores of the Bellevue
sites we tested. Under 50 is poor ·
90+ is good ·
sites we build launch in the green band.
The fastest homepage in the Bellevue, Washington sample showed its
main content in 1.8 seconds,
the slowest took 27.5, and the middle
half of the market sits between 5.7 and
13.9. The lightest homepage weighs
98 KB; the heaviest sends
25.0 MB to a phone.
The full range we measured in Bellevue, worst to
best. The 50th column is the typical site; if your site
beats the 90th, it beats nine out of ten local
competitors:
| Percentile |
10th | 20th | 30th | 40th | 50th | 60th | 70th | 80th | 90th |
| Mobile score |
32 | 50 | 54 | 59 | 60 | 64 | 67 | 74 | 92 |
| Main content shown (s) |
2.4 | 4.0 | 6.1 | 7.2 | 10.0 | 10.5 | 13.2 | 15.5 | 19.0 |
| Page weight (KB) |
488 | 880 | 1652 | 1915 | 2351 | 2815 | 4263 | 5780 | 8183 |
Methodology: Routeless audited 40 business websites in Bellevue, WA (2026Q3 benchmark). Homepage signals (CMS, structured data, contact paths, analytics) were collected from each site's live homepage; performance figures are Google PageSpeed Insights mobile lab metrics for the 38 sites that completed a run. Businesses were sampled across industries from public listings and licensing registries; national chains were excluded.
Sampled businesses include
123 Electric Service, 3 Coats Painting, Amaze Power Wash, Bellevue Health Clinic, Bellevue Park Dental.
Collected August 25, 2026. Results describe the
40 sampled businesses, not every business
in Bellevue, Washington, and the benchmark is re-run, so these
figures are a dated snapshot rather than a standing claim.