Original research
The 2026 Routeless Local Website Benchmark: San Rafael.
We ran 29 San Rafael business websites
through the same audit (14 healthcare, 11 legal, 4 home services): homepage checks plus Google's mobile performance
test. We collected the data August 24, 2026 and left
out national chains. San Rafael is one of
336
US cities in the benchmark.
-
93.1%
took over 2.5s to show their main content on mobile
Largest Contentful Paint above Google's 'good' threshold, 29 sites tested
-
62.0/100
median mobile performance score
Google PageSpeed Insights lab score across 29 sites
-
6.2s
median time to largest content on mobile
Google recommends 2.5 seconds or less
-
27.6%
have no structured data at all
machine-readable markup that describes the business and page
-
31.0%
run no analytics or conversion tracking we could detect
no Google Analytics, Tag Manager, or ad pixel on the homepage
-
65.5%
have no contact form on their homepage
a visitor's only next step is a phone call or leaving
-
27.6%
run on a DIY site builder
Wix, Squarespace, GoDaddy builder, Weebly, or Duda
-
2.0MB
median homepage weight
total mobile download across 29 tested sites
0–9
10–19
1
20–29
1
30–39
2
40–49
8
50–59
7
60–69
3
70–79
2
80–89
5
90+
Google mobile performance scores of the San Rafael
sites we tested. Under 50 is poor ·
90+ is good ·
we aim for the green band at launch.
The fastest homepage in the San Rafael sample showed its
main content in 0.9 seconds,
the slowest took 34.1, and the middle
half took between 4.1 and
11.0. The lightest homepage weighs
7 KB; the heaviest sends
7.1 MB to a phone.
Everything we measured in San Rafael, from worst to
best. The 50th column is the typical site. Beat the 90th
column and you're ahead of nine in ten sites we tested:
| Percentile |
10th | 20th | 30th | 40th | 50th | 60th | 70th | 80th | 90th |
| Mobile score |
47 | 54 | 58 | 59 | 62 | 64 | 70 | 81 | 91 |
| Main content shown (s) |
2.7 | 3.3 | 4.7 | 5.3 | 6.2 | 9.1 | 10.5 | 13.1 | 27.7 |
| Page weight (KB) |
384 | 665 | 988 | 1435 | 2028 | 2370 | 2623 | 3512 | 5784 |
Methodology: Routeless audited 29 business websites in San Rafael, CA (2026Q3 benchmark). Homepage signals (CMS, structured data, contact paths, analytics) were collected from each site's live homepage; performance figures are Google PageSpeed Insights mobile lab metrics for the 29 sites that completed a run. Businesses were sampled across industries from public listings and licensing registries; national chains were excluded.
Read
Google's PageSpeed Insights methodology
and
download the anonymized San Rafael benchmark summary.
We dropped 11
San Rafael sites we couldn't reach, and
29 of the 29
finished a full PageSpeed run.
Sampled businesses include
Alex Frade, DDS, Amesos Plumbing, Law Offices of Amir S. Sarreshtehdary, Law Offices of Brendan P. Brewer, Law Office of Barrett R.P. Schaefer, PC, Will Morehead Law, Dan's Plumbing & Sewer Service.
Collected August 24, 2026. Results describe the
29 sampled businesses, not every business
in San Rafael. We re-run the benchmark, so treat
these numbers as a snapshot from that date.
