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Web design · Locations · Florida · Hollywood

Web design in Hollywood, FL: agencies, costs & local website data.

Routeless Go builds three website designs for your Hollywood business free, and you publish for $99 a month. We also checked 37 Hollywood business websites, so you can see how yours compares.

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37 Hollywood business websites analyzed · collected August 25, 2026 · median mobile score 60/100 · median load 7.5s · 29.7% publish no structured data

Pictured: Miami, elsewhere in Florida. Photo: Oliver Echeverría via Wikimedia Commons (CC BY-SA 2.0) · source

The Hollywood market

68,191 businesses compete for attention in Broward County.

Hollywood, Florida has a population of about 153,000 people. Professional and technical services lead Broward County's industries with about 12,000 establishments. Health care and social assistance follow, with Memorial Regional Hospital being a notable anchor. Retail, other services, and construction round out the top sectors. Barry University adds an educational dimension to the city. Nearby cities like Davie and Pompano Beach provide additional context for regional business activities.

  • 152,935 Hollywood residents (ACS 5-year)
  • $65,359 median household income
  • 68,191 businesses in Broward County (CBP)
  • 1.2% population change over five years

Sources: American Community Survey 5-year estimates (place level) and County Business Patterns (county level). We never mix city and county figures.

Original research

The 2026 Routeless Local Website Benchmark: Hollywood.

We ran 37 Hollywood business websites through the same audit (21 healthcare, 9 home services, 7 legal): homepage checks plus Google's mobile performance test. We collected the data August 25, 2026 and left out national chains. Hollywood is one of 336 US cities in the benchmark.

  • 89.2% took over 2.5s to show their main content on mobile Largest Contentful Paint above Google's 'good' threshold, 37 sites tested
  • 60.0/100 median mobile performance score Google PageSpeed Insights lab score across 37 sites
  • 7.5s median time to largest content on mobile Google recommends 2.5 seconds or less
  • 29.7% have no structured data at all machine-readable markup that describes the business and page
  • 29.7% run no analytics or conversion tracking we could detect no Google Analytics, Tag Manager, or ad pixel on the homepage
  • 64.9% have no contact form on their homepage a visitor's only next step is a phone call or leaving
  • 24.3% run on a DIY site builder Wix, Squarespace, GoDaddy builder, Weebly, or Duda
  • 3.3MB median homepage weight total mobile download across 37 tested sites

The fastest homepage in the Hollywood sample showed its main content in 1.8 seconds, the slowest took 24.9, and the middle half took between 4.8 and 13.9. The lightest homepage weighs 71 KB; the heaviest sends 14.8 MB to a phone.

Everything we measured in Hollywood, from worst to best. The 50th column is the typical site. Beat the 90th column and you're ahead of nine in ten sites we tested:

Percentile 10th20th30th40th50th60th70th80th90th
Mobile score 394954576065667083
Main content shown (s) 2.44.65.56.87.58.911.916.121.1
Page weight (KB) 50812601807245734213854394244426542

Methodology: Routeless audited 37 business websites in Hollywood, FL (2026Q3 benchmark). Homepage signals (CMS, structured data, contact paths, analytics) were collected from each site's live homepage; performance figures are Google PageSpeed Insights mobile lab metrics for the 37 sites that completed a run. Businesses were sampled across industries from public listings and licensing registries; national chains were excluded. Read Google's PageSpeed Insights methodology and download the anonymized Hollywood benchmark summary. We dropped 3 Hollywood sites we couldn't reach, and 37 of the 37 finished a full PageSpeed run. Sampled businesses include Action Physical Therapy, Llc., Allure Dental Of Hollywood, Broward Spine Institute, Caliber Plumbing, Elliott Law Firm, PLLC - Hollywood, Creative Natural Health, Dental Care Center of Hollywood. Collected August 25, 2026. Results describe the 37 sampled businesses, not every business in Hollywood. We re-run the benchmark, so treat these numbers as a snapshot from that date.

The benchmark, live · no signup

See where your site lands in the Hollywood benchmark.

Enter your website address. We'll run the same Google mobile test and homepage checks we ran on the 37 Hollywood sites above and show where yours lands. It takes 20 to 40 seconds.

Benchmark observations

What we found analyzing 37 Hollywood websites.

  • 86.5% of the Hollywood business sites we tested fall in Google's 'poor' range for loading: their main content takes more than four seconds to appear on a phone.
  • 10.8% of the 37 sites have no sitemap we could find, so search engines have to discover their pages by following links.
  • Only 10.8% of the sites we tested get enough traffic for Google to publish field speed data, which is measured on visitors' own devices. The rest have lab scores only.
  • 5.4% of the sampled sites let visitors book or schedule online.
  • 54.1% run on WordPress and 24.3% on DIY builders. The rest are custom, or we couldn't identify the platform.
  • 64.9% of Hollywood homepages have no contact form, and 21.6% have no tap-to-call phone link on mobile.
  • 29.7% of the Hollywood sites run no analytics we could detect, so those owners can't easily see how many visits or inquiries the site brings in.

The median Hollywood site takes 7.5 seconds to show its main content on a phone. Every figure above comes from the same 37 sites.

Agency Intelligence · September 3, 2026

10 best web design agencies in Hollywood, FL for 2026.

The Routeless Local Website Benchmark above looks at local business websites. Our Agency Intelligence review separately evaluates web design companies serving Hollywood. We looked at 22 candidates and picked 10 based on dated public evidence. Then we ran each agency's own website through Google PageSpeed Insights and our homepage checks.

Routeless is listed first as our pick. The other 9 agencies are ranked by our published scoring rubric. Part of that rubric scores local presence, like an office in town and public reviews. Routeless isn't based in Hollywood, so we list it separately and don't rank it against local agencies.

  • 22candidates evaluated
  • 10agencies selected
  • 10agency sites audited
  • All published claimssource-backed and dated
Compare web design companies serving Hollywood
Rank Agency Best for Presence Homepage Performance Google PageSpeed Insights mobile performance score, tested September 2026. Pricing
#2 Lime Design Diverse services Hollywood office 70/100 Not publicly listed
#3 UADV Published case studies Hollywood office 35/100 Not publicly listed
#4 Revolution Web Diverse local services Hollywood office 81/100 Not publicly listed
#5 Radical Webs Inc Local reputation Hollywood office 71/100 Not publicly listed
#6 SEO Maven Service breadth and reviews Hollywood office 39/100 Not publicly listed
#7 Unique Web Designer Google reviews Fort Lauderdale office in the Hollywood metro 48/100 Our smallest package starts at $500 + $200 for each page.
#8 Affordable Digital Marketing Hollywood presence Hollywood office 50/100 Not publicly listed
#9 The Glow Up Web Design & Marketing Agency Hollywood Hollywood location services Hollywood office 61/100 Not publicly listed
#10 Sandy Creative Studio Local social media and branding Hollywood office 65/100 Not publicly listed

Other top web design agencies serving Hollywood

Ranked only on public evidence: portfolio, case studies, technical quality, reputation, services, local relevance, and transparency.

#2 on evidence

Lime Design

Best for diverse services

Hollywood office Homepage performance 70/100 Not publicly listed

Lime Design is based in Hollywood, Florida, with a comprehensive service offering that includes web design, branding, and AI and automation. The agency has published 25 named projects and maintains a perfect 5-star rating from 171 Google reviews. Their local office presence supports diverse needs for businesses in the area. The homepage features HTTPS, structured data, and analytics, ensuring a secure and data-driven web experience. However, there are no published case studies available for review.

Why we ranked it here

Lime Design offers a wide range of services, including web design, branding, social media, and AI and automation.

  • Web design
  • Web development
  • Social media
  • Branding
  • Graphic design
  • Email marketing
  • Website maintenance
  • UX and UI design
  • Photography
  • Video production
  • AI and automation
  • API integrations
4 sources checked
  • Location google business profile · retrieved 2026-09-03
  • Services agency services page · retrieved 2026-09-03
  • Portfolio agency portfolio page · retrieved 2026-09-03
  • Reputation google business profile · retrieved 2026-09-03
#3 on evidence

UADV

Best for published case studies

Hollywood office Homepage performance 35/100 Not publicly listed

UADV operates from a Hollywood office, offering a broad range of services including web design, SEO, and AI and automation. They have a strong reputation with a perfect 5-star rating from 36 Google reviews and are recognized on independent review platforms like Clutch and DesignRush. Despite having no named portfolio projects, UADV supports their expertise with 23 published case studies. While their homepage has HTTPS and analytics, the mobile performance score is 35, and it lacks structured data.

Why we ranked it here

This agency has published 23 case studies, providing insights into their project experience.

  • Web design
  • Web development
  • Ecommerce
  • SEO
  • Paid media
  • Social media
  • Branding
  • Graphic design
  • Content marketing
  • Email marketing
  • AI and automation
4 sources checked
  • Location google business profile · retrieved 2026-09-03
  • Services agency services page · retrieved 2026-09-03
  • Case_studies agency case study page · retrieved 2026-09-03
  • Reputation google business profile · retrieved 2026-09-03
#4 on evidence

Revolution Web

Best for diverse local services

Hollywood office Homepage performance 81/100 Not publicly listed

Revolution Web operates from a Hollywood office and offers diverse services including web design, development, SEO, and AI. Their Google review rating averages 4.9 from 35 reviews, indicating strong client satisfaction. The agency's homepage is HTTPS secure and utilizes structured data and analytics, with a mobile performance score of 81. While no named portfolio projects or case studies are published, the agency's local presence and comprehensive service offerings are notable.

Why we ranked it here

Revolution Web offers a wide range of services from web design and development to AI and automation, all based in their Hollywood office.

  • Web design
  • Web development
  • WordPress
  • Shopify
  • Ecommerce
  • SEO
  • Paid media
  • Social media
  • Branding
  • Graphic design
  • Email marketing
  • Hosting
  • Mobile apps
  • UX and UI design
  • Video production
  • Analytics
  • AI and automation
3 sources checked
  • Location google business profile · retrieved 2026-09-02
  • Services agency services page · retrieved 2026-09-02
  • Reputation google business profile · retrieved 2026-09-02
#5 on evidence

Radical Webs Inc

Best for local reputation

Hollywood office Homepage performance 71/100 Not publicly listed

Radical Webs Inc is located in Hollywood, Florida, offering a wide range of services that include web design, WordPress, ecommerce, SEO, and more. The agency has a Hollywood office and is known for its strong local reputation, as indicated by a perfect 5-star rating from 14 Google reviews. The homepage is equipped with HTTPS, structured data, and analytics, although no named portfolio projects or case studies have been published.

Why we ranked it here

The agency holds a perfect 5-star average from 14 Google reviews, reflecting a strong local reputation.

  • Web design
  • WordPress
  • Ecommerce
  • SEO
  • Paid media
  • Social media
  • Hosting
  • Website maintenance
  • Analytics
  • API integrations
3 sources checked
  • Location google business profile · retrieved 2026-09-03
  • Services agency services page · retrieved 2026-09-03
  • Reputation google business profile · retrieved 2026-09-03
#6 on evidence

SEO Maven

Best for service breadth and reviews

Hollywood office Homepage performance 39/100 Not publicly listed

SEO Maven provides a broad array of services, including web design, SEO, and ecommerce. Located in Hollywood, Florida, the agency has a strong local presence. Despite having no named portfolio projects or published case studies, it maintains a 4.9 rating from 30 Google reviews. The agency's homepage features HTTPS, structured data, and analytics, though it scores 39 for mobile performance. SEO Maven operates from 4000 Hollywood Blvd, suite 555-s.

Why we ranked it here

SEO Maven offers a wide range of services and has a 4.9 average from 30 Google reviews.

  • Web design
  • Web development
  • Ecommerce
  • SEO
  • Paid media
  • Social media
  • Branding
  • Graphic design
  • Content marketing
  • Email marketing
  • Photography
  • Video production
  • Accessibility
  • AI and automation
3 sources checked
  • Location google business profile · retrieved 2026-09-03
  • Services agency services page · retrieved 2026-09-03
  • Reputation google business profile · retrieved 2026-09-03
#7 on evidence

Unique Web Designer

Best for Google reviews

Fort Lauderdale office in the Hollywood metro Homepage performance 48/100 Our smallest package starts at $500 + $200 for each page.

Unique Web Designer has an office in the Hollywood metro area and offers a wide range of services, including web design, development, and SEO. Their smallest package starts at $500 plus $200 for each page. The agency's online reputation is evidenced by a 5-star average from 62 Google reviews. Although they do not publish named portfolio projects or case studies, they maintain a presence in Fort Lauderdale and offer additional services such as content marketing and mobile app development.

Why we ranked it here

The agency holds a 5-star average from 62 Google reviews, indicating strong customer satisfaction.

  • Web design
  • Web development
  • WordPress
  • Shopify
  • Ecommerce
  • SEO
  • Social media
  • Branding
  • Graphic design
  • Content marketing
  • Hosting
  • Website maintenance
  • Mobile apps
  • UX and UI design
  • Accessibility
  • Analytics
  • API integrations
4 sources checked
  • Location google business profile · retrieved 2026-09-01
  • Services agency services page · retrieved 2026-09-01
  • Pricing agency homepage · retrieved 2026-09-01
  • Reputation google business profile · retrieved 2026-09-01
#8 on evidence

Affordable Digital Marketing

Best for Hollywood presence

Hollywood office Homepage performance 50/100 Not publicly listed

Affordable Digital Marketing operates from a local office in Hollywood, offering a range of services including web design, WordPress, SEO, and paid media. The agency maintains a strong online reputation with a 4.9 average rating from 50 Google reviews. While it does not publish named portfolio projects or case studies, it offers comprehensive services such as social media, email marketing, and accessibility. The homepage is secured with HTTPS and uses structured data, although its mobile performance score is 50.

Why we ranked it here

Affordable Digital Marketing is locally based in Hollywood, Florida, with an office on Hollywood Blvd.

  • Web design
  • WordPress
  • SEO
  • Paid media
  • Social media
  • Email marketing
  • Accessibility
3 sources checked
  • Location google business profile · retrieved 2026-09-03
  • Services agency services page · retrieved 2026-09-03
  • Reputation google business profile · retrieved 2026-09-03
#9 on evidence

The Glow Up Web Design & Marketing Agency Hollywood

Best for Hollywood location services

Hollywood office Homepage performance 61/100 Not publicly listed

The Glow Up Web Design & Marketing Agency Hollywood is located at 6794 Stirling Rd, Hollywood, FL. This agency provides a comprehensive suite of services, including web design, ecommerce, SEO, and branding, among others. Their local presence in Hollywood comes with a 5-star average based on a single Google review. They maintain a homepage with structured data, HTTPS, and analytics, but do not showcase named portfolio projects or published case studies.

Why we ranked it here

The Glow Up Web Design & Marketing Agency Hollywood operates from a local office, offering a wide range of services in Hollywood, Florida.

  • Web design
  • Ecommerce
  • SEO
  • Paid media
  • Social media
  • Branding
  • Email marketing
  • Hosting
  • Website maintenance
  • Photography
  • Accessibility
3 sources checked
  • Location google business profile · retrieved 2026-09-03
  • Services agency services page · retrieved 2026-09-03
  • Reputation google business profile · retrieved 2026-09-03
#10 on evidence

Sandy Creative Studio

Best for local social media and branding

Hollywood office Homepage performance 65/100 Not publicly listed

Sandy Creative Studio operates from a Hollywood office and focuses on providing social media and branding services. The agency holds a small number of Google reviews, with a perfect average rating of 5. Although no specific portfolio projects or case studies are named, the agency maintains a local presence and has its office located on Stirling Rd, Hollywood, FL.

Why we ranked it here

Sandy Creative Studio is based in Hollywood, FL, and offers local services in social media and branding.

  • Social media
  • Branding
3 sources checked
  • Location google business profile · retrieved 2026-09-03
  • Services agency homepage · retrieved 2026-09-03
  • Reputation google business profile · retrieved 2026-09-03

Already have a website? Run it through the Hollywood benchmark before choosing a provider.

Published pricing only

How much does web design cost in Hollywood?

We found prices you can compare for 2 of the 10 agencies we reviewed. The figures below are their own published prices, not an average for Hollywood. The rest quote each project or don't list prices.

  • Routeless Routeless Go websites are $99 a month; custom projects are quoted after review
  • Unique Web Designer Our smallest package starts at $500 + $200 for each page.
Buyer guide

What to look for in a Hollywood web design company.

Past work

Portfolio work you can inspect

Ask for recent, named projects you can open, and case studies that say what was done and what changed. A live site you can click through tells you more than a wall of client logos.

Speed

Test the agency's own website

Speed is one part of the decision, and anyone can test an agency's own site. The table above shows the same mobile score for every provider.

Specialty

Match the team to the build

A branding studio, a WordPress shop, an ecommerce team, and a software developer each solve different problems. Pick the team that has built the kind of site you need.

Ownership

Know who does the work

Ask who plans, designs, builds, launches, and maintains your site. Get what's included in writing, and ask how they handle changes to price or timeline.

Agency Intelligence methodology · version 2026-10

How we evaluated Hollywood web design agencies.

Scores count only what we could verify in public. If an agency doesn't publish case studies, reviews, pricing, or other proof, it gets no points for that part of the score. That doesn't mean its client work is poor.

  • 25Portfolio and demonstrated work
  • 20Public case-study evidence
  • 15Technical website quality
  • 15Verifiable public reputation
  • 10Service depth
  • 10Hollywood market relevance
  • 5Transparency

Choosing which agencies to review is a separate step from ranking them. For that step we look at local relevance, brand searches, how often an agency appears across independent search results, how much public evidence it has, reputation, and a mix of specialties. Every agency that makes the list is scored on the same 100-point Agency Quality rubric, and the 9 ranked agencies are ordered by that total alone. Routeless publishes this research. It's listed as our pick and isn't ranked, so no score is adjusted in its favor. Its remote setup and lack of third-party reviews are scored as found. Technical scores come from each audit, and audits and source facts are dated September 3, 2026.

Leading local industries

Websites for Hollywood's leading industries.

With over 12,000 establishments in professional and technical services alone, local businesses in Hollywood face significant competition. Health care and retail sectors also have a strong presence, with thousands of establishments. Standing out in local search results and AI-driven answers is important for businesses to capture consumer attention. Customers have many options, so appearing prominently can help connect with potential clients effectively.

The sections below cover the sectors with the most establishments in Broward County. Each trade needs different things from its website.

Professional And Technical Services

Professional services websites

Broward County has 12,432 professional and technical services establishments. For law firms, accountants, engineers, and consultancies in Hollywood, start with:

  • A plain explanation of what you do, for prospective clients and partners
  • Practice-area and service-area pages that answer what people search for
  • An intake form that screens inquiries before the first call
  • CRM integration and tracking of where each lead came from
Health Care And Social Assistance

Healthcare websites

Broward County has 7,580 health care and social assistance establishments. For dental practices, clinics, med spas, and specialty providers in Hollywood, start with:

  • A page for each treatment patients look up
  • Online scheduling tied to your practice management system
  • Structured data so Google and AI assistants can read your practice details
  • Forms and analytics planned around PHI: which vendors, who has access, how long data is kept
Retail

Retail and e-commerce websites

Broward County has 7,236 retail establishments. For local retailers and product businesses in Hollywood, start with:

  • Online sales with payments, inventory, and sales tax set up correctly
  • Product pages that search engines and AI assistants can read
  • Pickup, delivery, and hours that match how you sell
  • Analytics that show which marketing brings in sales
Other Services

Personal and repair services websites

Broward County has 5,691 other services establishments. For salons, auto shops, cleaners, and repair businesses in Hollywood, start with:

  • Booking that works from a phone in under a minute
  • Service and price pages that answer common questions before a call
  • Review requests sent as part of your follow-up
  • Fast pages that work well on a phone
Built with Routeless Go

Websites Hollywood businesses can build with Go.

Every one of these demo websites came out of Go's builder. Add your business details, pick one of three designs, and publish for $99 a month.

Ironclad Roofing demo website built with Go
Demo businessBold and direct

Ironclad Roofing

Roofing contractor website in the bold and direct design.

Open the demo ↗
Brightside Family Dental demo website built with Go
Demo businessClean and professional

Brightside Family Dental

Dental practice website in the clean and professional design.

Open the demo ↗
Delgado Injury Law demo website built with Go
Demo businessClassic and refined

Delgado Injury Law

Personal injury law firm website in the classic and refined design.

Open the demo ↗
Marlowe Hair Studio demo website built with Go
Demo businessWarm and image-led

Marlowe Hair Studio

Hair salon website in the warm and image-led design.

Open the demo ↗
Northside Auto Care demo website built with Go
Demo businessWarm and atmospheric

Northside Auto Care

Auto repair shop website in the warm and atmospheric design.

Open the demo ↗
Hollis Home Group demo website built with Go
Demo businessWarm and image-led

Hollis Home Group

Real estate agent website in the warm and image-led design.

Open the demo ↗
What we build

A website you can run yourself, with the tools around it.

24.3% of the Hollywood sites we audited run on a DIY builder, and those owners usually pay separately for plugins, forms, and hosting. Routeless Go puts the website, the lead inbox, analytics, and content publishing in one account, and sets up the search basics for you.

Routeless Go

Three designs, then one place to run the site

Go drafts your pages from your business details and shows them in three designs. After launch you change the site by clicking or asking, get every inquiry in one inbox, and see where visitors come from.

Search & AI visibility

Found by Google and by assistants

Page titles, descriptions, structured data, and a sitemap are set up on every Go website. 29.7% of the Hollywood sites we audited publish no structured data at all.

Search and AI assistants

People also ask AI assistants who to hire.

When someone asks ChatGPT or Google's AI results who to hire in Hollywood, the answer draws on what those systems can read: your pages, your structured data, and business details that match across the web. Structured data makes that information easier for search engines and AI systems to interpret and verify. 29.7% of the 37 Hollywood sites we tested publish none.

We also check your Google Business Profile and the listings AI assistants compare you against. Every Go website comes with structured data and a sitemap, and we publish our research on how AI assistants recommend local businesses.

How it works

From business details to a live Hollywood website.

1 · Details

Tell Go about your business

Start with your current website, your Google Business Profile, or a few details about what you do and where in Hollywood you work.

2 · Designs

Look through three designs

Each one uses your services and what you want customers to do: call, book, or ask for a quote. Nothing to pay yet.

3 · Changes

Make it yours

Change the copy, photos, colors, and pages directly, or tell Go what you want in plain English.

4 · Publish

Go live for $99 a month

Connect your domain and publish. Hosting, the lead inbox, analytics, and content tools are included, and you can compare the live site with the 37 Hollywood sites above.

FAQ

Questions Hollywood businesses ask.

A Hollywood business website on Routeless Go costs $99 a month once you publish, with no setup fee. You can look through three designs before you pay. Projects that need integrations or other custom work are quoted after we review them. We found prices you can compare for 2 of the 10 agencies we reviewed. The others quote each project or don't list prices.

We scored 10 agencies serving Hollywood on public evidence: portfolio, case studies, technical quality, reputation, services, local relevance, and transparency. The top three in our 2026 review are Lime Design (Best for diverse services), UADV (Best for published case studies), Revolution Web (Best for diverse local services). Routeless publishes the research, so we list it as our pick and leave it out of the ranking. The full comparison and methodology are on this page.

Agency Intelligence is a separate study from the local business website benchmark. We scored 10 providers on the same 100-point rubric, using only what we could verify in public, and ordered the 9 ranked agencies by that total alone. An agency that doesn't publish something gets no points for it. That doesn't mean its client work is poor.

We audited 37 Hollywood business websites. 89.2% take more than 2.5 seconds to show their main content on a phone. 29.7% have no structured data for search engines or AI assistants to read, and 29.7% run no analytics, so those owners can't see what their site brings in. The full results are on this page.

No. Routeless is a remote engineering team that works with businesses in Hollywood and across the US. The research on this page is local, though: the benchmark covers 37 Hollywood business websites, and the market figures come from U.S. Census data for Hollywood and Broward County.

The industry sections on this page follow the largest sectors in Hollywood: professional and technical services, health care and social assistance, retail. Go works the same way for any kind of business. The latest County Business Patterns count puts Broward County at 68,191 business establishments.

The Hollywood sites we tested have a median mobile performance score of 60/100. The median site takes 7.5 seconds to show its main content, and Google calls 2.5 seconds or less 'good'. We test every site we build for mobile speed before launch.

Yes. 24.3% of the Hollywood sites we audited run on a DIY builder and 54.1% on WordPress. We move your content over, redirect old URLs that get search traffic, and build the new site around what you sell.

Nearby markets

How Hollywood compares.

Measured against 6 nearby markets, Hollywood ranks 5th of 7 on median mobile performance, 2nd of 7 on loading speed, 3rd of 7 on analytics adoption, 6th of 7 on structured-data adoption. Its strongest showing is loading speed; its weakest is structured-data adoption. Davie, FL posts the group's highest median mobile score and Tamarac, FL the lowest. Each city below has its own sample, run through the same benchmark.