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Web design · Locations · Illinois · Naperville

Web design in Naperville, IL: agencies, costs & local website data.

Routeless Go builds three website designs for your Naperville business free, and you publish for $99 a month. We also checked 40 Naperville business websites, so you can see how yours compares.

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40 Naperville business websites analyzed · collected August 25, 2026 · median mobile score 58/100 · median load 9.2s · 22.5% publish no structured data

Pictured: Chicago, elsewhere in Illinois. Photo: DimiTalen via Wikimedia Commons (CC0) · source

The Naperville market

34,121 businesses compete for attention in DuPage County.

Naperville, Illinois has a population of about 149,000 and shows a modest growth of 1.4% over the past five years. DuPage County, where Naperville is located, has over 34,000 establishments. Leading industries include professional and technical services with about 5,000 businesses, healthcare and social assistance with about 4,000, and construction with about 3,000. The city is home to Endeavor Health Edward Hospital and DeVry University. Nearby cities include Joliet, 16 miles away, and Orland Park, 18 miles away.

  • 149,424 Naperville residents (ACS 5-year)
  • $150,937 median household income
  • 34,121 businesses in DuPage County (CBP)
  • 1.4% population change over five years

Sources: American Community Survey 5-year estimates (place level) and County Business Patterns (county level). We never mix city and county figures.

Original research

The 2026 Routeless Local Website Benchmark: Naperville.

We ran 40 Naperville business websites through the same audit (40 healthcare): homepage checks plus Google's mobile performance test. We collected the data August 25, 2026 and left out national chains. Naperville is one of 336 US cities in the benchmark.

  • 100.0% took over 2.5s to show their main content on mobile Largest Contentful Paint above Google's 'good' threshold, 40 sites tested
  • 58.5/100 median mobile performance score Google PageSpeed Insights lab score across 40 sites
  • 9.2s median time to largest content on mobile Google recommends 2.5 seconds or less
  • 22.5% have no structured data at all machine-readable markup that describes the business and page
  • 30.0% run no analytics or conversion tracking we could detect no Google Analytics, Tag Manager, or ad pixel on the homepage
  • 70.0% have no contact form on their homepage a visitor's only next step is a phone call or leaving
  • 20.0% run on a DIY site builder Wix, Squarespace, GoDaddy builder, Weebly, or Duda
  • 3.0MB median homepage weight total mobile download across 40 tested sites

The fastest homepage in the Naperville sample showed its main content in 3.5 seconds, the slowest took 217.2, and the middle half took between 6.8 and 16.1. The lightest homepage weighs 494 KB; the heaviest sends 75.9 MB to a phone.

Everything we measured in Naperville, from worst to best. The 50th column is the typical site. Beat the 90th column and you're ahead of nine in ten sites we tested:

Percentile 10th20th30th40th50th60th70th80th90th
Mobile score 455254575960646873
Main content shown (s) 4.96.47.28.59.210.113.119.329.4
Page weight (KB) 1123139416722238312236644495586414277

Methodology: Routeless audited 40 business websites in Naperville, IL (2026Q3 benchmark). Homepage signals (CMS, structured data, contact paths, analytics) were collected from each site's live homepage; performance figures are Google PageSpeed Insights mobile lab metrics for the 40 sites that completed a run. Businesses were sampled across industries from public listings and licensing registries; national chains were excluded. Read Google's PageSpeed Insights methodology and download the anonymized Naperville benchmark summary. Sampled businesses include 360 Family Dental, Archer Dentistry - Naperville, Blue Seas Med Spa, Cap Dental Care, P.C., Compass Behavioral Health And Wellness, Debra J Koopmann & Associates, Premier Dental Center. Collected August 25, 2026. Results describe the 40 sampled businesses, not every business in Naperville. We re-run the benchmark, so treat these numbers as a snapshot from that date.

The benchmark, live · no signup

See where your site lands in the Naperville benchmark.

Enter your website address. We'll run the same Google mobile test and homepage checks we ran on the 40 Naperville sites above and show where yours lands. It takes 20 to 40 seconds.

Benchmark observations

What we found analyzing 40 Naperville websites.

  • 95.0% of the Naperville business sites we tested fall in Google's 'poor' range for loading: their main content takes more than four seconds to appear on a phone.
  • 25.0% of the 40 sites have no sitemap we could find, so search engines have to discover their pages by following links.
  • Only 7.5% of the sites we tested get enough traffic for Google to publish field speed data, which is measured on visitors' own devices. The rest have lab scores only.
  • 25.0% of the sampled sites let visitors book or schedule online.
  • 57.5% run on WordPress and 20.0% on DIY builders. The rest are custom, or we couldn't identify the platform.
  • 70.0% of Naperville homepages have no contact form, and 22.5% have no tap-to-call phone link on mobile.
  • 30.0% of the Naperville sites run no analytics we could detect, so those owners can't easily see how many visits or inquiries the site brings in.

The median Naperville site takes 9.2 seconds to show its main content on a phone. Every figure above comes from the same 40 sites.

Agency Intelligence · September 4, 2026

10 best web design agencies in Naperville, IL for 2026.

The Routeless Local Website Benchmark above looks at local business websites. Our Agency Intelligence review separately evaluates web design companies serving Naperville. We looked at 26 candidates and picked 10 based on dated public evidence. Then we ran each agency's own website through Google PageSpeed Insights and our homepage checks.

Routeless is listed first as our pick. The other 9 agencies are ranked by our published scoring rubric. Part of that rubric scores local presence, like an office in town and public reviews. Routeless isn't based in Naperville, so we list it separately and don't rank it against local agencies.

  • 26candidates evaluated
  • 10agencies selected
  • 10agency sites audited
  • All published claimssource-backed and dated
Compare web design companies serving Naperville
Rank Agency Best for Presence Homepage Performance Google PageSpeed Insights mobile performance score, tested September 2026. Pricing
#2 Blackbird Digital, Inc. Comprehensive digital services Naperville office 27/100 Not publicly listed
#3 Diagram Local expertise in Naperville Naperville office 72/100 Not publicly listed
#4 Webtage, LLC Extensive portfolio Naperville office 62/100 Not publicly listed
#5 SEOLEVELUP, LLC Website Design SEO Company Client satisfaction Oakbrook Terrace office in the Naperville metro 72/100 Not publicly listed
#6 PixelPeople High Google ratings Naperville office 60/100 Not publicly listed
#7 Karben Marketing Versatile digital solutions Naperville office 45/100 Not publicly listed
#8 Wheaton Website Services Digital expertise in Wheaton Wheaton office in the Naperville metro 62/100 Not publicly listed
#9 LislDesign, Inc. Google reviews in Naperville Naperville office 25/100 Not publicly listed
#10 Naper Design Wide-ranging digital services Naperville office 62/100 Not publicly listed

Other top web design agencies serving Naperville

Ranked only on public evidence: portfolio, case studies, technical quality, reputation, services, local relevance, and transparency.

#2 on evidence

Blackbird Digital, Inc.

Best for comprehensive digital services

Naperville office Homepage performance 27/100 Not publicly listed

Blackbird Digital, Inc., located in Naperville, provides a comprehensive array of digital services. The agency has published 16 named projects and 6 case studies, demonstrating a solid portfolio. It maintains a high reputation with a 4.9 average rating from 49 reviews on Google. Their offerings range from web design and development to SEO and social media, showcasing their capability to handle diverse client requirements. The agency's Naperville presence supports a local focus in their operations.

Why we ranked it here

Blackbird Digital, Inc. offers a wide range of services including web design, ecommerce, SEO, and more, supporting diverse project needs.

  • Web design
  • Web development
  • Ecommerce
  • SEO
  • Social media
  • Branding
  • Graphic design
  • Content marketing
  • Email marketing
  • Hosting
  • UX and UI design
  • Accessibility
  • Analytics
  • API integrations
5 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency services page · retrieved 2026-09-04
  • Portfolio agency portfolio page · retrieved 2026-09-04
  • Case_studies agency case study page · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04
#3 on evidence

Diagram

Best for local expertise in Naperville

Naperville office Homepage performance 72/100 Not publicly listed

Diagram operates from a Naperville office and provides an array of services including web design, development, and SEO. They have published five named portfolio projects and five case studies. Their homepage includes structured data and analytics, and they maintain a 4.7 average rating from three Google reviews. The agency covers diverse needs such as ecommerce, UX/UI design, and API integrations. Their local presence is supported by a physical location at 55 S Main St #230, Naperville, IL 60540, USA.

Why we ranked it here

Diagram is located in Naperville, offering a wide range of web services with a local presence.

  • Web design
  • Web development
  • Ecommerce
  • SEO
  • Paid media
  • UX and UI design
  • Accessibility
  • AI and automation
  • API integrations
5 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency services page · retrieved 2026-09-04
  • Portfolio agency portfolio page · retrieved 2026-09-04
  • Case_studies agency case study page · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04
#4 on evidence

Webtage, LLC

Best for extensive portfolio

Naperville office Homepage performance 62/100 Not publicly listed

Located in Naperville, Webtage, LLC has published 64 named projects, reflecting its extensive experience. The agency offers a wide range of services, including web design, development, SEO, and ecommerce, alongside content and email marketing. It holds a perfect 5-star average from 16 Google reviews. Despite lacking published case studies, its local presence is backed by a full suite of digital services and evidence of substantial project work.

Why we ranked it here

The agency has published 64 named projects on its site.

  • Web design
  • Web development
  • Ecommerce
  • SEO
  • Paid media
  • Social media
  • Branding
  • Content marketing
  • Email marketing
  • Mobile apps
  • UX and UI design
  • Video production
  • Accessibility
  • Analytics
  • AI and automation
  • API integrations
4 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency services page · retrieved 2026-09-04
  • Portfolio agency portfolio page · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04
#5 on evidence

SEOLEVELUP, LLC Website Design SEO Company

Best for client satisfaction

Oakbrook Terrace office in the Naperville metro Homepage performance 72/100 Not publicly listed

Located in Oakbrook Terrace, SEOLEVELUP, LLC Website Design SEO Company offers a wide range of services including web design, SEO, and mobile app development. The agency has a strong reputation, achieving a 5-star rating from 157 Google reviews. Although it does not have published portfolio projects or case studies, its high customer satisfaction is notable. Their homepage is equipped with HTTPS, structured data, and analytics. The mobile performance score of their homepage is 72, with the largest contentful paint time recorded at 4952 milliseconds.

Why we ranked it here

SEOLEVELUP, LLC Website Design SEO Company maintains a perfect 5-star average from 157 Google reviews.

  • Web design
  • Ecommerce
  • SEO
  • Paid media
  • Social media
  • Graphic design
  • Mobile apps
  • UX and UI design
  • Photography
  • Analytics
  • AI and automation
  • API integrations
3 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency homepage · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04
#6 on evidence

PixelPeople

Best for high Google ratings

Naperville office Homepage performance 60/100 Not publicly listed

PixelPeople operates from a Naperville office and covers a wide range of services, including web design, development, and SEO. The agency's offerings also extend to content marketing and AI and automation, among others. The agency maintains a 5-star average rating across 20 Google reviews. PixelPeople's homepage is secure, featuring HTTPS and structured data, and utilizes analytics tools. However, there are currently no named portfolio projects or published case studies available.

Why we ranked it here

The agency holds a 5 average from 20 Google reviews, indicating strong client satisfaction.

  • Web design
  • Web development
  • WordPress
  • Ecommerce
  • SEO
  • Paid media
  • Content marketing
  • Hosting
  • Website maintenance
  • UX and UI design
  • Accessibility
  • Analytics
  • AI and automation
  • API integrations
3 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency homepage · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04
#7 on evidence

Karben Marketing

Best for versatile digital solutions

Naperville office Homepage performance 45/100 Not publicly listed

Karben Marketing is based in Naperville and provides a wide array of digital services, from web design and development to AI and automation. Despite not showcasing named portfolio projects or case studies, the agency maintains a perfect 5-star rating from 17 Google reviews. Their presence in Naperville is supported by a local office. While their homepage mobile performance score and largest contentful paint metrics could improve, they do implement HTTPS and structured data.

Why we ranked it here

Karben Marketing offers a broad range of services, including web design, SEO, social media, and AI and automation.

  • Web design
  • Web development
  • WordPress
  • Ecommerce
  • SEO
  • Paid media
  • Social media
  • Branding
  • Graphic design
  • Content marketing
  • Email marketing
  • Mobile apps
  • UX and UI design
  • Photography
  • Accessibility
  • Analytics
  • AI and automation
  • API integrations
3 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency services page · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04
#8 on evidence

Wheaton Website Services

Best for digital expertise in Wheaton

Wheaton office in the Naperville metro Homepage performance 62/100 Not publicly listed

Wheaton Website Services operates from Wheaton within the Naperville metro area, offering a wide array of services including web design, web development, WordPress, Shopify, and ecommerce. The agency is notable for maintaining a 5-star average on Google reviews from 42 ratings. However, it currently lacks named portfolio projects and case studies. The homepage is secured with HTTPS and equipped with structured data and analytics, although it scores 62 for mobile performance.

Why we ranked it here

The agency provides a broad range of services and maintains a perfect 5-star rating from 42 Google reviews.

  • Web design
  • Web development
  • WordPress
  • Shopify
  • Ecommerce
  • SEO
  • Social media
  • Branding
  • Email marketing
  • Hosting
  • Website maintenance
  • Accessibility
  • Analytics
  • AI and automation
  • API integrations
3 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency services page · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04
#9 on evidence

LislDesign, Inc.

Best for Google reviews in Naperville

Naperville office Homepage performance 25/100 Not publicly listed

LislDesign, Inc. operates from a local office in Naperville, Illinois, focusing solely on web design services. The agency is noted for its perfect rating on Google, based on 24 reviews. Their website uses HTTPS and includes analytics, although it lacks structured data. The mobile performance score of their homepage is 25, with a largest contentful paint time of 12332 milliseconds. No named portfolio projects or case studies are published.

Why we ranked it here

The agency has a perfect 5-star average from 24 Google reviews.

  • Web design
3 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency homepage · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04
#10 on evidence

Naper Design

Best for wide-ranging digital services

Naperville office Homepage performance 62/100 Not publicly listed

Located in Naperville, Naper Design provides a broad array of services, such as web design, ecommerce, and analytics. The agency has a 5 average from 7 Google reviews, indicating positive client feedback. Their presence is local, with an office situated in Naperville. The agency's homepage includes HTTPS and structured data, though it lacks analytics integration. Despite having no named portfolio projects or published case studies, Naper Design's diverse service offerings cater to various digital needs.

Why we ranked it here

Naper Design offers a comprehensive suite of services, including web development, SEO, and branding, among others.

  • Web design
  • Web development
  • WordPress
  • Ecommerce
  • SEO
  • Social media
  • Branding
  • Graphic design
  • Content marketing
  • UX and UI design
  • Analytics
3 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency services page · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04

Already have a website? Run it through the Naperville benchmark before choosing a provider.

Published pricing only

How much does web design cost in Naperville?

We found prices you can compare for 1 of the 10 agencies we reviewed. The figures below are their own published prices, not an average for Naperville. The rest quote each project or don't list prices.

  • Routeless Routeless Go websites are $99 a month; custom projects are quoted after review
Buyer guide

What to look for in a Naperville web design company.

Past work

Portfolio work you can inspect

Ask for recent, named projects you can open, and case studies that say what was done and what changed. A live site you can click through tells you more than a wall of client logos.

Speed

Test the agency's own website

Speed is one part of the decision, and anyone can test an agency's own site. The table above shows the same mobile score for every provider.

Specialty

Match the team to the build

A branding studio, a WordPress shop, an ecommerce team, and a software developer each solve different problems. Pick the team that has built the kind of site you need.

Ownership

Know who does the work

Ask who plans, designs, builds, launches, and maintains your site. Get what's included in writing, and ask how they handle changes to price or timeline.

Agency Intelligence methodology · version 2026-10

How we evaluated Naperville web design agencies.

Scores count only what we could verify in public. If an agency doesn't publish case studies, reviews, pricing, or other proof, it gets no points for that part of the score. That doesn't mean its client work is poor.

  • 25Portfolio and demonstrated work
  • 20Public case-study evidence
  • 15Technical website quality
  • 15Verifiable public reputation
  • 10Service depth
  • 10Naperville market relevance
  • 5Transparency

Choosing which agencies to review is a separate step from ranking them. For that step we look at local relevance, brand searches, how often an agency appears across independent search results, how much public evidence it has, reputation, and a mix of specialties. Every agency that makes the list is scored on the same 100-point Agency Quality rubric, and the 9 ranked agencies are ordered by that total alone. Routeless publishes this research. It's listed as our pick and isn't ranked, so no score is adjusted in its favor. Its remote setup and lack of third-party reviews are scored as found. Technical scores come from each audit, and audits and source facts are dated September 4, 2026.

Leading local industries

Websites for Naperville's leading industries.

In Naperville, local businesses face competition, especially in fields like professional services and healthcare, with thousands of establishments in each. Standing out in local search results is important, as potential customers often have many options. For someone needing a specific service, finding the right business quickly can often depend on how well that business appears in local search results or AI-driven answers.

The sections below cover the sectors with the most establishments in DuPage County. Each trade needs different things from its website.

Professional And Technical Services

Professional services websites

DuPage County has 4,946 professional and technical services establishments. For law firms, accountants, engineers, and consultancies in Naperville, start with:

  • A plain explanation of what you do, for prospective clients and partners
  • Practice-area and service-area pages that answer what people search for
  • An intake form that screens inquiries before the first call
  • CRM integration and tracking of where each lead came from
Health Care And Social Assistance

Healthcare websites

DuPage County has 3,933 health care and social assistance establishments. For dental practices, clinics, med spas, and specialty providers in Naperville, start with:

  • A page for each treatment patients look up
  • Online scheduling tied to your practice management system
  • Structured data so Google and AI assistants can read your practice details
  • Forms and analytics planned around PHI: which vendors, who has access, how long data is kept
Construction

Construction and home services websites

DuPage County has 3,051 construction establishments. For contractors, roofers, plumbers, HVAC, and landscaping companies in Naperville, start with:

  • An estimate request form that alerts you right away
  • Photos of finished jobs, grouped by service and neighborhood
  • Call tracking and lead routing that hold up in the busy season
  • Your license, insurance, and reviews where customers will see them
Retail

Retail and e-commerce websites

DuPage County has 2,924 retail establishments. For local retailers and product businesses in Naperville, start with:

  • Online sales with payments, inventory, and sales tax set up correctly
  • Product pages that search engines and AI assistants can read
  • Pickup, delivery, and hours that match how you sell
  • Analytics that show which marketing brings in sales
Built with Routeless Go

Websites Naperville businesses can build with Go.

Every one of these demo websites came out of Go's builder. Add your business details, pick one of three designs, and publish for $99 a month.

Ironclad Roofing demo website built with Go
Demo businessBold and direct

Ironclad Roofing

Roofing contractor website in the bold and direct design.

Open the demo ↗
Brightside Family Dental demo website built with Go
Demo businessClean and professional

Brightside Family Dental

Dental practice website in the clean and professional design.

Open the demo ↗
Delgado Injury Law demo website built with Go
Demo businessClassic and refined

Delgado Injury Law

Personal injury law firm website in the classic and refined design.

Open the demo ↗
Marlowe Hair Studio demo website built with Go
Demo businessWarm and image-led

Marlowe Hair Studio

Hair salon website in the warm and image-led design.

Open the demo ↗
Northside Auto Care demo website built with Go
Demo businessWarm and atmospheric

Northside Auto Care

Auto repair shop website in the warm and atmospheric design.

Open the demo ↗
Hollis Home Group demo website built with Go
Demo businessWarm and image-led

Hollis Home Group

Real estate agent website in the warm and image-led design.

Open the demo ↗
What we build

A website you can run yourself, with the tools around it.

20.0% of the Naperville sites we audited run on a DIY builder, and those owners usually pay separately for plugins, forms, and hosting. Routeless Go puts the website, the lead inbox, analytics, and content publishing in one account, and sets up the search basics for you.

Routeless Go

Three designs, then one place to run the site

Go drafts your pages from your business details and shows them in three designs. After launch you change the site by clicking or asking, get every inquiry in one inbox, and see where visitors come from.

Search & AI visibility

Found by Google and by assistants

Page titles, descriptions, structured data, and a sitemap are set up on every Go website. 22.5% of the Naperville sites we audited publish no structured data at all.

Search and AI assistants

People also ask AI assistants who to hire.

When someone asks ChatGPT or Google's AI results who to hire in Naperville, the answer draws on what those systems can read: your pages, your structured data, and business details that match across the web. Structured data makes that information easier for search engines and AI systems to interpret and verify. 22.5% of the 40 Naperville sites we tested publish none.

We also check your Google Business Profile and the listings AI assistants compare you against. Every Go website comes with structured data and a sitemap, and we publish our research on how AI assistants recommend local businesses.

How it works

From business details to a live Naperville website.

1 · Details

Tell Go about your business

Start with your current website, your Google Business Profile, or a few details about what you do and where in Naperville you work.

2 · Designs

Look through three designs

Each one uses your services and what you want customers to do: call, book, or ask for a quote. Nothing to pay yet.

3 · Changes

Make it yours

Change the copy, photos, colors, and pages directly, or tell Go what you want in plain English.

4 · Publish

Go live for $99 a month

Connect your domain and publish. Hosting, the lead inbox, analytics, and content tools are included, and you can compare the live site with the 40 Naperville sites above.

FAQ

Questions Naperville businesses ask.

A Naperville business website on Routeless Go costs $99 a month once you publish, with no setup fee. You can look through three designs before you pay. Projects that need integrations or other custom work are quoted after we review them. We found prices you can compare for 1 of the 10 agencies we reviewed. The others quote each project or don't list prices.

We scored 10 agencies serving Naperville on public evidence: portfolio, case studies, technical quality, reputation, services, local relevance, and transparency. The top three in our 2026 review are Blackbird Digital, Inc. (Best for comprehensive digital services), Diagram (Best for local expertise in Naperville), Webtage, LLC (Best for extensive portfolio). Routeless publishes the research, so we list it as our pick and leave it out of the ranking. The full comparison and methodology are on this page.

Agency Intelligence is a separate study from the local business website benchmark. We scored 10 providers on the same 100-point rubric, using only what we could verify in public, and ordered the 9 ranked agencies by that total alone. An agency that doesn't publish something gets no points for it. That doesn't mean its client work is poor.

We audited 40 Naperville business websites. 100.0% take more than 2.5 seconds to show their main content on a phone. 22.5% have no structured data for search engines or AI assistants to read, and 30.0% run no analytics, so those owners can't see what their site brings in. The full results are on this page.

No. Routeless is a remote engineering team that works with businesses in Naperville and across the US. The research on this page is local, though: the benchmark covers 40 Naperville business websites, and the market figures come from U.S. Census data for Naperville and DuPage County.

The industry sections on this page follow the largest sectors in Naperville: professional and technical services, health care and social assistance, construction. Go works the same way for any kind of business. The latest County Business Patterns count puts DuPage County at 34,121 business establishments.

The Naperville sites we tested have a median mobile performance score of 58/100. The median site takes 9.2 seconds to show its main content, and Google calls 2.5 seconds or less 'good'. We test every site we build for mobile speed before launch.

Yes. 20.0% of the Naperville sites we audited run on a DIY builder and 57.5% on WordPress. We move your content over, redirect old URLs that get search traffic, and build the new site around what you sell.

Nearby markets

How Naperville compares.

Measured against 6 nearby markets, Naperville ranks 7th of 7 on median mobile performance, 7th of 7 on loading speed, 3rd of 7 on analytics adoption, 4th of 7 on structured-data adoption. Its strongest showing is analytics adoption; its weakest is median mobile performance. South Bend, IN posts the group's highest median mobile score and Naperville the lowest. Each city below has its own sample, run through the same benchmark.