Milwaukee, Wisconsin
Web design · Locations · Wisconsin · Milwaukee

Web design in Milwaukee, WI: agencies, costs & local website data.

Routeless Go builds three website designs for your Milwaukee business free, and you publish for $99 a month. We also checked 35 Milwaukee business websites, so you can see how yours compares.

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35 Milwaukee business websites analyzed · collected August 24, 2026 · median mobile score 59/100 · median load 7.5s · 17.1% publish no structured data

Photo: Bubudu57 via Wikimedia Commons (CC BY 4.0) · source

The Milwaukee market

20,466 businesses compete for attention in Milwaukee County.

Milwaukee has Froedtert Hospital and the University of Wisconsin-Milwaukee, both playing a big part in the community. The city is home to about 570,000 people, with health care and social assistance leading the way with about 3,600 establishments. Retail and hospitality also have strong footholds with around 2,500 and 2,200 businesses, respectively. Professional services and other services add another 4,000 establishments to the local economy.

  • 569,756 Milwaukee residents (ACS 5-year)
  • $51,888 median household income
  • 20,466 businesses in Milwaukee County (CBP)
  • -4.5% population change over five years

Sources: American Community Survey 5-year estimates (place level) and County Business Patterns (county level). We never mix city and county figures.

Original research

The 2026 Routeless Local Website Benchmark: Milwaukee.

We ran 35 Milwaukee business websites through the same audit (19 healthcare, 15 legal, 1 home services): homepage checks plus Google's mobile performance test. We collected the data August 24, 2026 and left out national chains. Milwaukee is one of 336 US cities in the benchmark.

  • 94.3% took over 2.5s to show their main content on mobile Largest Contentful Paint above Google's 'good' threshold, 35 sites tested
  • 59.0/100 median mobile performance score Google PageSpeed Insights lab score across 35 sites
  • 7.5s median time to largest content on mobile Google recommends 2.5 seconds or less
  • 17.1% have no structured data at all machine-readable markup that describes the business and page
  • 40.0% run no analytics or conversion tracking we could detect no Google Analytics, Tag Manager, or ad pixel on the homepage
  • 54.3% have no contact form on their homepage a visitor's only next step is a phone call or leaving
  • 22.9% run on a DIY site builder Wix, Squarespace, GoDaddy builder, Weebly, or Duda
  • 2.2MB median homepage weight total mobile download across 35 tested sites

The fastest homepage in the Milwaukee sample showed its main content in 1.8 seconds, the slowest took 26.5, and the middle half took between 5.0 and 10.4. The lightest homepage weighs 150 KB; the heaviest sends 22.9 MB to a phone.

Everything we measured in Milwaukee, from worst to best. The 50th column is the typical site. Beat the 90th column and you're ahead of nine in ten sites we tested:

Percentile 10th20th30th40th50th60th70th80th90th
Mobile score 404753565967687279
Main content shown (s) 2.94.75.16.47.59.39.813.718.0
Page weight (KB) 107414431668188622802974327841605945

Methodology: Routeless audited 35 business websites in Milwaukee, WI (2026Q3 benchmark). Homepage signals (CMS, structured data, contact paths, analytics) were collected from each site's live homepage; performance figures are Google PageSpeed Insights mobile lab metrics for the 35 sites that completed a run. Businesses were sampled across industries from public listings and licensing registries; national chains were excluded. Read Google's PageSpeed Insights methodology and download the anonymized Milwaukee benchmark summary. We dropped 5 Milwaukee sites we couldn't reach, and 35 of the 35 finished a full PageSpeed run. Sampled businesses include Advent Home Health Services, Ahmad & Associates, Amri Counseling Services, Baggott Dental, Bright Dental Milwaukee, Capitol Family Dental Clinic, Ritter Law Office, LLP. Collected August 24, 2026. Results describe the 35 sampled businesses, not every business in Milwaukee. We re-run the benchmark, so treat these numbers as a snapshot from that date.

The benchmark, live · no signup

See where your site lands in the Milwaukee benchmark.

Enter your website address. We'll run the same Google mobile test and homepage checks we ran on the 35 Milwaukee sites above and show where yours lands. It takes 20 to 40 seconds.

Benchmark observations

What we found analyzing 35 Milwaukee websites.

  • 82.9% of the Milwaukee business sites we tested fall in Google's 'poor' range for loading: their main content takes more than four seconds to appear on a phone.
  • 25.7% of the 35 sites have no sitemap we could find, so search engines have to discover their pages by following links.
  • Only 37.1% of the sites we tested get enough traffic for Google to publish field speed data, which is measured on visitors' own devices. The rest have lab scores only.
  • 0.0% of the sampled sites let visitors book or schedule online.
  • 34.3% run on WordPress and 22.9% on DIY builders. The rest are custom, or we couldn't identify the platform.
  • 54.3% of Milwaukee homepages have no contact form, and 17.1% have no tap-to-call phone link on mobile.
  • 40.0% of the Milwaukee sites run no analytics we could detect, so those owners can't easily see how many visits or inquiries the site brings in.

The median Milwaukee site takes 7.5 seconds to show its main content on a phone. Every figure above comes from the same 35 sites.

Agency Intelligence · September 4, 2026

10 best web design agencies in Milwaukee, WI for 2026.

The Routeless Local Website Benchmark above looks at local business websites. Our Agency Intelligence review separately evaluates web design companies serving Milwaukee. We looked at 27 candidates and picked 10 based on dated public evidence. Then we ran each agency's own website through Google PageSpeed Insights and our homepage checks.

Routeless is listed first as our pick. The other 9 agencies are ranked by our published scoring rubric. Part of that rubric scores local presence, like an office in town and public reviews. Routeless isn't based in Milwaukee, so we list it separately and don't rank it against local agencies.

  • 27candidates evaluated
  • 10agencies selected
  • 10agency sites audited
  • All published claimssource-backed and dated
Compare web design companies serving Milwaukee
Rank Agency Best for Presence Homepage Performance Google PageSpeed Insights mobile performance score, tested September 2026. Pricing
#2 Image Management Ecommerce solutions Mt Pleasant office in the Milwaukee metro 41/100 Not publicly listed
#3 Young World Marketing Diverse service offerings Milwaukee office 50/100 Not publicly listed
#4 Milwaukee Web Design® Client satisfaction Wauwatosa office in the Milwaukee metro 56/100 Not publicly listed
#5 Web Tech Solutions Corp Google reviews Waukesha office in the Milwaukee metro 62/100 Not publicly listed
#6 True Visions Design Milwaukee location Milwaukee office 57/100 Not publicly listed
#7 Vertz Marketing Digital reputation Milwaukee office 67/100 Not publicly listed
#8 Eastway Web Design Local metro presence Greendale office in the Milwaukee metro 53/100 Not publicly listed
#9 Rev Pop Creative services inclusion Milwaukee office 51/100 Not publicly listed
#10 Mindspike Design Design and branding services Milwaukee office 43/100 Not publicly listed

Other top web design agencies serving Milwaukee

Ranked only on public evidence: portfolio, case studies, technical quality, reputation, services, local relevance, and transparency.

#2 on evidence

Image Management

Best for ecommerce solutions

Mt Pleasant office in the Milwaukee metro Homepage performance 41/100 Not publicly listed

Image Management is located in Mt Pleasant, part of the Milwaukee metro. It offers a wide range of services such as web design, SEO, and video production. The agency has published 12 named portfolio projects and has a 5-star Google rating from 267 reviews. Additionally, the presence of HTTPS, structured data, and analytics on its homepage suggests a commitment to technical standards.

Why we ranked it here

Offers a comprehensive range of ecommerce services, including Shopify and API integrations, with 12 named projects demonstrated on the agency site.

  • Web design
  • Web development
  • Shopify
  • Ecommerce
  • SEO
  • Paid media
  • Social media
  • Branding
  • Graphic design
  • Hosting
  • Website maintenance
  • Photography
  • Video production
  • API integrations
4 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency services page · retrieved 2026-09-04
  • Portfolio agency portfolio page · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04
#3 on evidence

Young World Marketing

Best for diverse service offerings

Milwaukee office Homepage performance 50/100 Not publicly listed

Young World Marketing is located in Milwaukee and offers an extensive suite of services, from web design to AI and automation. The agency holds a 5-star average rating from 15 Google reviews, indicating positive client reception. Although there are no named portfolio projects or case studies, the agency's service diversity is notable. Their homepage is HTTPS secure and includes structured data and analytics, though it scores 50 for mobile performance.

Why we ranked it here

Young World Marketing provides a wide range of services, including web design, development, SEO, and AI, all from their Milwaukee office.

  • Web design
  • Web development
  • Ecommerce
  • SEO
  • Social media
  • Branding
  • Graphic design
  • Content marketing
  • Email marketing
  • Hosting
  • Website maintenance
  • UX and UI design
  • Accessibility
  • AI and automation
  • API integrations
3 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency services page · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04
#4 on evidence

Milwaukee Web Design®

Best for client satisfaction

Wauwatosa office in the Milwaukee metro Homepage performance 56/100 Not publicly listed

Milwaukee Web Design® operates from a Wauwatosa office in the Milwaukee metro area. They offer a wide range of services, including web design, web development, and SEO. Despite not publishing named portfolio projects or case studies, they maintain a strong reputation with a 5-star rating from 41 Google reviews. Their service offerings also extend to WordPress, ecommerce, and mobile apps, demonstrating a comprehensive approach to digital solutions.

Why we ranked it here

The agency holds a perfect 5-star average rating based on 41 Google reviews.

  • Web design
  • Web development
  • WordPress
  • Ecommerce
  • SEO
  • Paid media
  • Branding
  • Content marketing
  • Hosting
  • Website maintenance
  • Mobile apps
  • UX and UI design
  • Photography
  • Accessibility
  • Analytics
  • AI and automation
  • API integrations
3 sources checked
  • Location google business profile · retrieved 2026-09-03
  • Services agency services page · retrieved 2026-09-03
  • Reputation google business profile · retrieved 2026-09-03
#5 on evidence

Web Tech Solutions Corp

Best for Google reviews

Waukesha office in the Milwaukee metro Homepage performance 62/100 Not publicly listed

Located in Waukesha, Web Tech Solutions Corp offers a broad range of services including web design, WordPress, ecommerce, SEO, and more. The agency holds a high reputation with an average Google rating of 4.9 from 95 reviews. Although there are no named projects or case studies published, the agency's presence in the Milwaukee metro area is established, and its website is equipped with HTTPS, structured data, and analytics.

Why we ranked it here

Web Tech Solutions Corp has an average rating of 4.9 from 95 Google reviews, indicating strong client satisfaction.

  • Web design
  • WordPress
  • Ecommerce
  • SEO
  • Paid media
  • Social media
  • Branding
  • Hosting
3 sources checked
  • Location google business profile · retrieved 2026-09-03
  • Services agency services page · retrieved 2026-09-03
  • Reputation google business profile · retrieved 2026-09-03
#6 on evidence

True Visions Design

Best for Milwaukee location

Milwaukee office Homepage performance 57/100 Not publicly listed

True Visions Design operates from a Milwaukee office, offering a comprehensive range of services including web design, SEO, and ecommerce. The agency holds a perfect 5-star average from 11 Google reviews. Their website supports HTTPS and structured data but lacks analytics. True Visions Design does not publish named portfolio projects or case studies, yet they maintain a local presence and offer diverse capabilities such as AI and automation, branding, and social media services.

Why we ranked it here

True Visions Design is locally based with a Milwaukee office, providing services in the city it operates from.

  • Web design
  • Web development
  • WordPress
  • Ecommerce
  • SEO
  • Social media
  • Branding
  • Graphic design
  • Content marketing
  • Email marketing
  • Website maintenance
  • Accessibility
  • AI and automation
  • API integrations
3 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency services page · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04
#7 on evidence

Vertz Marketing

Best for digital reputation

Milwaukee office Homepage performance 67/100 Not publicly listed

Located in Milwaukee, Vertz Marketing offers a comprehensive range of services, including web design, SEO, and Shopify development. The agency has established a strong local presence and maintains a 5-star average across 162 Google reviews, reflecting positive client experiences. Their service offerings extend to branding, graphic design, and AI solutions, among others. While no named portfolio projects or case studies are published, their digital reputation is bolstered by their performance on independent review platforms, such as Google and UpCity.

Why we ranked it here

Vertz Marketing holds a 5-star average from 162 Google reviews, indicating a strong digital reputation.

  • Web design
  • Shopify
  • Ecommerce
  • SEO
  • Paid media
  • Social media
  • Branding
  • Graphic design
  • UX and UI design
  • Photography
  • AI and automation
  • API integrations
3 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency services page · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04
#8 on evidence

Eastway Web Design

Best for local metro presence

Greendale office in the Milwaukee metro Homepage performance 53/100 Not publicly listed

Eastway Web Design is situated in Greendale within the Milwaukee metro area. It delivers a broad range of services, including web design, development, SEO, and social media. While it has not published any named portfolio projects or case studies, its reputation is indicated by a 4.9 average from 12 Google reviews. The agency's website includes HTTPS, structured data, and analytics, though it has a homepage mobile performance score of 53.

Why we ranked it here

Located in the Milwaukee metro area, Eastway Web Design operates from Greendale, offering various digital services.

  • Web design
  • Web development
  • SEO
  • Paid media
  • Social media
  • Content marketing
  • Hosting
  • Custom software
  • UX and UI design
  • Analytics
3 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency homepage · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04
#9 on evidence

Rev Pop

Best for creative services inclusion

Milwaukee office Homepage performance 51/100 Not publicly listed

Rev Pop is located in Milwaukee and offers a broad array of services such as web design, web development, and branding. Their Google reviews reflect a strong reputation, with an average rating of 4.8 from 17 reviews. Despite having no named portfolio projects or published case studies, they maintain a local presence with their Milwaukee office. Their homepage is mobile-friendly and secure with HTTPS and structured data, though it lacks analytics.

Why we ranked it here

This agency offers a wide range of creative services, including web design, branding, and photography, among others.

  • Web design
  • Web development
  • Branding
  • Graphic design
  • Content marketing
  • Email marketing
  • Photography
3 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency homepage · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04
#10 on evidence

Mindspike Design

Best for design and branding services

Milwaukee office Homepage performance 43/100 Not publicly listed

Mindspike Design is located in Milwaukee and provides a wide array of services including web design, branding, and video production. It has a strong reputation with a 4.9 average from 10 Google reviews. The agency's website is HTTPS-secured and uses structured data and analytics, although its mobile performance score is 43. No named portfolio projects or case studies are published at this time.

Why we ranked it here

Mindspike Design offers web design, branding, graphic design, UX and UI design, and video production among other services.

  • Web design
  • Web development
  • WordPress
  • Ecommerce
  • Branding
  • Graphic design
  • UX and UI design
  • Video production
3 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency services page · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04

Already have a website? Run it through the Milwaukee benchmark before choosing a provider.

Published pricing only

How much does web design cost in Milwaukee?

We found prices you can compare for 1 of the 10 agencies we reviewed. The figures below are their own published prices, not an average for Milwaukee. The rest quote each project or don't list prices.

  • Routeless Routeless Go websites are $99 a month; custom projects are quoted after review
Buyer guide

What to look for in a Milwaukee web design company.

Past work

Portfolio work you can inspect

Ask for recent, named projects you can open, and case studies that say what was done and what changed. A live site you can click through tells you more than a wall of client logos.

Speed

Test the agency's own website

Speed is one part of the decision, and anyone can test an agency's own site. The table above shows the same mobile score for every provider.

Specialty

Match the team to the build

A branding studio, a WordPress shop, an ecommerce team, and a software developer each solve different problems. Pick the team that has built the kind of site you need.

Ownership

Know who does the work

Ask who plans, designs, builds, launches, and maintains your site. Get what's included in writing, and ask how they handle changes to price or timeline.

Agency Intelligence methodology · version 2026-10

How we evaluated Milwaukee web design agencies.

Scores count only what we could verify in public. If an agency doesn't publish case studies, reviews, pricing, or other proof, it gets no points for that part of the score. That doesn't mean its client work is poor.

  • 25Portfolio and demonstrated work
  • 20Public case-study evidence
  • 15Technical website quality
  • 15Verifiable public reputation
  • 10Service depth
  • 10Milwaukee market relevance
  • 5Transparency

Choosing which agencies to review is a separate step from ranking them. For that step we look at local relevance, brand searches, how often an agency appears across independent search results, how much public evidence it has, reputation, and a mix of specialties. Every agency that makes the list is scored on the same 100-point Agency Quality rubric, and the 9 ranked agencies are ordered by that total alone. Routeless publishes this research. It's listed as our pick and isn't ranked, so no score is adjusted in its favor. Its remote setup and lack of third-party reviews are scored as found. Technical scores come from each audit, and audits and source facts are dated September 4, 2026.

Leading local industries

Websites for Milwaukee's leading industries.

With about 20,000 businesses in Milwaukee County, local businesses need to be well-positioned online to connect with potential customers. Many businesses in health care, retail, and hospitality are competing for similar clientele, making local search visibility important. A well-optimized website can help ensure that your business appears when people search for services in your industry.

The sections below cover the sectors with the most establishments in Milwaukee County. Each trade needs different things from its website.

Health Care And Social Assistance

Healthcare websites

Milwaukee County has 3,600 health care and social assistance establishments. For dental practices, clinics, med spas, and specialty providers in Milwaukee, start with:

  • A page for each treatment patients look up
  • Online scheduling tied to your practice management system
  • Structured data so Google and AI assistants can read your practice details
  • Forms and analytics planned around PHI: which vendors, who has access, how long data is kept
Retail

Retail and e-commerce websites

Milwaukee County has 2,482 retail establishments. For local retailers and product businesses in Milwaukee, start with:

  • Online sales with payments, inventory, and sales tax set up correctly
  • Product pages that search engines and AI assistants can read
  • Pickup, delivery, and hours that match how you sell
  • Analytics that show which marketing brings in sales
Hospitality And Food Service

Hospitality and food service websites

Milwaukee County has 2,225 hospitality and food service establishments. For restaurants, caterers, venues, and hotels in Milwaukee, start with:

  • Menus, hours, and locations that stay correct everywhere
  • Reservations and ordering with fewer third-party fees
  • Local search and map-pack basics
  • Big photos of the food or venue that still load fast on a phone
Other Services

Personal and repair services websites

Milwaukee County has 2,023 other services establishments. For salons, auto shops, cleaners, and repair businesses in Milwaukee, start with:

  • Booking that works from a phone in under a minute
  • Service and price pages that answer common questions before a call
  • Review requests sent as part of your follow-up
  • Fast pages that work well on a phone
Built with Routeless Go

Websites Milwaukee businesses can build with Go.

Every one of these demo websites came out of Go's builder. Add your business details, pick one of three designs, and publish for $99 a month.

Ironclad Roofing demo website built with Go
Demo businessBold and direct

Ironclad Roofing

Roofing contractor website in the bold and direct design.

Open the demo ↗
Brightside Family Dental demo website built with Go
Demo businessClean and professional

Brightside Family Dental

Dental practice website in the clean and professional design.

Open the demo ↗
Delgado Injury Law demo website built with Go
Demo businessClassic and refined

Delgado Injury Law

Personal injury law firm website in the classic and refined design.

Open the demo ↗
Marlowe Hair Studio demo website built with Go
Demo businessWarm and image-led

Marlowe Hair Studio

Hair salon website in the warm and image-led design.

Open the demo ↗
Northside Auto Care demo website built with Go
Demo businessWarm and atmospheric

Northside Auto Care

Auto repair shop website in the warm and atmospheric design.

Open the demo ↗
Hollis Home Group demo website built with Go
Demo businessWarm and image-led

Hollis Home Group

Real estate agent website in the warm and image-led design.

Open the demo ↗
What we build

A website you can run yourself, with the tools around it.

22.9% of the Milwaukee sites we audited run on a DIY builder, and those owners usually pay separately for plugins, forms, and hosting. Routeless Go puts the website, the lead inbox, analytics, and content publishing in one account, and sets up the search basics for you.

Routeless Go

Three designs, then one place to run the site

Go drafts your pages from your business details and shows them in three designs. After launch you change the site by clicking or asking, get every inquiry in one inbox, and see where visitors come from.

Search & AI visibility

Found by Google and by assistants

Page titles, descriptions, structured data, and a sitemap are set up on every Go website. 17.1% of the Milwaukee sites we audited publish no structured data at all.

Search and AI assistants

People also ask AI assistants who to hire.

When someone asks ChatGPT or Google's AI results who to hire in Milwaukee, the answer draws on what those systems can read: your pages, your structured data, and business details that match across the web. Structured data makes that information easier for search engines and AI systems to interpret and verify. 17.1% of the 35 Milwaukee sites we tested publish none.

We also check your Google Business Profile and the listings AI assistants compare you against. Every Go website comes with structured data and a sitemap, and we publish our research on how AI assistants recommend local businesses.

How it works

From business details to a live Milwaukee website.

1 · Details

Tell Go about your business

Start with your current website, your Google Business Profile, or a few details about what you do and where in Milwaukee you work.

2 · Designs

Look through three designs

Each one uses your services and what you want customers to do: call, book, or ask for a quote. Nothing to pay yet.

3 · Changes

Make it yours

Change the copy, photos, colors, and pages directly, or tell Go what you want in plain English.

4 · Publish

Go live for $99 a month

Connect your domain and publish. Hosting, the lead inbox, analytics, and content tools are included, and you can compare the live site with the 35 Milwaukee sites above.

FAQ

Questions Milwaukee businesses ask.

A Milwaukee business website on Routeless Go costs $99 a month once you publish, with no setup fee. You can look through three designs before you pay. Projects that need integrations or other custom work are quoted after we review them. We found prices you can compare for 1 of the 10 agencies we reviewed. The others quote each project or don't list prices.

We scored 10 agencies serving Milwaukee on public evidence: portfolio, case studies, technical quality, reputation, services, local relevance, and transparency. The top three in our 2026 review are Image Management (Best for ecommerce solutions), Young World Marketing (Best for diverse service offerings), Milwaukee Web Design® (Best for client satisfaction). Routeless publishes the research, so we list it as our pick and leave it out of the ranking. The full comparison and methodology are on this page.

Agency Intelligence is a separate study from the local business website benchmark. We scored 10 providers on the same 100-point rubric, using only what we could verify in public, and ordered the 9 ranked agencies by that total alone. An agency that doesn't publish something gets no points for it. That doesn't mean its client work is poor.

We audited 35 Milwaukee business websites. 94.3% take more than 2.5 seconds to show their main content on a phone. 17.1% have no structured data for search engines or AI assistants to read, and 40.0% run no analytics, so those owners can't see what their site brings in. The full results are on this page.

No. Routeless is a remote engineering team that works with businesses in Milwaukee and across the US. The research on this page is local, though: the benchmark covers 35 Milwaukee business websites, and the market figures come from U.S. Census data for Milwaukee and Milwaukee County.

The industry sections on this page follow the largest sectors in Milwaukee: health care and social assistance, retail, hospitality and food service. Go works the same way for any kind of business. The latest County Business Patterns count puts Milwaukee County at 20,466 business establishments.

The Milwaukee sites we tested have a median mobile performance score of 59/100. The median site takes 7.5 seconds to show its main content, and Google calls 2.5 seconds or less 'good'. We test every site we build for mobile speed before launch.

Yes. 22.9% of the Milwaukee sites we audited run on a DIY builder and 34.3% on WordPress. We move your content over, redirect old URLs that get search traffic, and build the new site around what you sell.

Nearby markets

How Milwaukee compares.

Measured against 6 nearby markets, Milwaukee ranks 5th of 7 on median mobile performance, 4th of 7 on loading speed, 7th of 7 on analytics adoption, 2nd of 7 on structured-data adoption. Its strongest showing is structured-data adoption; its weakest is analytics adoption. South Bend, IN posts the group's highest median mobile score and Naperville, IL the lowest. Each city below has its own sample, run through the same benchmark.