Lansing, Michigan
Web design · Locations · Michigan · Lansing

Web design in Lansing, MI: agencies, costs & local website data.

Routeless Go builds three website designs for your Lansing business free, and you publish for $99 a month. We also checked 32 Lansing business websites, so you can see how yours compares.

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32 Lansing business websites analyzed · collected August 25, 2026 · median mobile score 62/100 · median load 7.1s · 25.0% publish no structured data

Photo: w_lemay via Wikimedia Commons (CC BY-SA 2.0) · source

Measured client results

Web design services for Lansing businesses.

VisaMind In June, the site turned up in Google 79,340 times — 6 times as often as in April Read the dated case study → Buckeye Exteriors One in 25 people who saw Buckeye in Google clicked through in June Read the dated case study → Analytics Engineering Visits from Google grew from 11 a month to 412 — a 37-fold rise Read the dated case study →
The Lansing market

6,160 businesses compete for attention in Ingham County.

Lansing, Michigan has Michigan State University and McLaren Greater Lansing as its anchor institutions. The city has about 113,000 people and has seen a slight population decrease recently. Ingham County has about 6,200 establishments, with retail, healthcare, and other services leading the way. The retail sector has 864 establishments, healthcare and social assistance have 820, and other services have 806. Nearby cities include Novi and Farmington Hills, both within 70 miles.

  • 112,546 Lansing residents (ACS 5-year)
  • $52,170 median household income
  • 6,160 businesses in Ingham County (CBP)
  • -3.6% population change over five years

Sources: American Community Survey 5-year estimates (place level) and County Business Patterns (county level). We never mix city and county figures.

Original research

The 2026 Routeless Local Website Benchmark: Lansing.

We ran 32 Lansing business websites through the same audit (17 healthcare, 15 legal): homepage checks plus Google's mobile performance test. We collected the data August 25, 2026 and left out national chains. Lansing is one of 336 US cities in the benchmark.

  • 96.7% took over 2.5s to show their main content on mobile Largest Contentful Paint above Google's 'good' threshold, 30 sites tested
  • 62.5/100 median mobile performance score Google PageSpeed Insights lab score across 30 sites
  • 7.1s median time to largest content on mobile Google recommends 2.5 seconds or less
  • 25.0% have no structured data at all machine-readable markup that describes the business and page
  • 25.0% run no analytics or conversion tracking we could detect no Google Analytics, Tag Manager, or ad pixel on the homepage
  • 53.1% have no contact form on their homepage a visitor's only next step is a phone call or leaving
  • 15.6% run on a DIY site builder Wix, Squarespace, GoDaddy builder, Weebly, or Duda
  • 2.4MB median homepage weight total mobile download across 30 tested sites

The fastest homepage in the Lansing sample showed its main content in 0.6 seconds, the slowest took 58.0, and the middle half took between 4.8 and 14.9. The lightest homepage weighs 463 KB; the heaviest sends 10.8 MB to a phone.

Everything we measured in Lansing, from worst to best. The 50th column is the typical site. Beat the 90th column and you're ahead of nine in ten sites we tested:

Percentile 10th20th30th40th50th60th70th80th90th
Mobile score 515557586368727682
Main content shown (s) 3.84.75.45.97.69.114.316.221.0
Page weight (KB) 89311151382165027122900332551236487

Methodology: Routeless audited 32 business websites in Lansing, MI (2026Q3 benchmark). Homepage signals (CMS, structured data, contact paths, analytics) were collected from each site's live homepage; performance figures are Google PageSpeed Insights mobile lab metrics for the 30 sites that completed a run. Businesses were sampled across industries from public listings and licensing registries; national chains were excluded. Read Google's PageSpeed Insights methodology and download the anonymized Lansing benchmark summary. We dropped 8 Lansing sites we couldn't reach, and 30 of the 32 finished a full PageSpeed run. Sampled businesses include Beyond Dental, Clark Hill - Lansing, Clearsound Solutions, Derksen Dentistry, Destiny Dental - Lansing MI, Dionise Dental, Family Wills & Trusts, PLC. Collected August 25, 2026. Results describe the 32 sampled businesses, not every business in Lansing. We re-run the benchmark, so treat these numbers as a snapshot from that date.

Local benchmark See how your website compares. Run the same audit we used on 32 Lansing websites. Compare my site Free website review Get an expert second opinion. An engineer reviews your site and tells you what to fix first. Get my free review
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See where your site lands in the Lansing benchmark.

Enter your website address. We'll run the same Google mobile test and homepage checks we ran on the 32 Lansing sites above and show where yours lands. It takes 20 to 40 seconds.

Benchmark observations

What we found analyzing 32 Lansing websites.

  • 86.7% of the Lansing business sites we tested fall in Google's 'poor' range for loading: their main content takes more than four seconds to appear on a phone.
  • 28.1% of the 32 sites have no sitemap we could find, so search engines have to discover their pages by following links.
  • Only 33.3% of the sites we tested get enough traffic for Google to publish field speed data, which is measured on visitors' own devices. The rest have lab scores only.
  • 6.2% of the sampled sites let visitors book or schedule online.
  • 65.6% run on WordPress and 15.6% on DIY builders. The rest are custom, or we couldn't identify the platform.
  • 53.1% of Lansing homepages have no contact form, and 18.8% have no tap-to-call phone link on mobile.
  • 25.0% of the Lansing sites run no analytics we could detect, so those owners can't easily see how many visits or inquiries the site brings in.

The median Lansing site takes 7.1 seconds to show its main content on a phone. Every figure above comes from the same 32 sites.

Agency Intelligence · September 2, 2026

10 best web design agencies in Lansing, MI for 2026.

The Routeless Local Website Benchmark above looks at local business websites. Our Agency Intelligence review separately evaluates web design companies serving Lansing. We looked at 24 candidates and picked 10 based on dated public evidence. Then we ran each agency's own website through Google PageSpeed Insights and our homepage checks.

Routeless is listed first as our pick. The other 9 agencies are ranked by our published scoring rubric. Part of that rubric scores local presence, like an office in town and public reviews. Routeless isn't based in Lansing, so we list it separately and don't rank it against local agencies.

  • 24candidates evaluated
  • 10agencies selected
  • 10agency sites audited
  • All published claimssource-backed and dated
Compare web design companies serving Lansing
Rank Agency Best for Presence Homepage Performance Google PageSpeed Insights mobile performance score, tested September 2026. Pricing
Our pick Routeless Owner-managed websites Serves Lansing remotely 100/100 Routeless Go websites are $99 a month; custom projects are quoted after review
#2 Scepter Marketing Google reviews Lansing office 69/100 Not publicly listed
#3 Mid Michigan Interactive Diverse service offerings Lansing office 71/100 Not publicly listed
#4 InVerve Marketing & Web, Inc. Local presence Lansing office 46/100 Not publicly listed
#5 The Media Advantage Client satisfaction Lansing office 80/100 Not publicly listed
#6 Brukenet Web Development Small business projects Lansing office 54/100 Not publicly listed
#7 Dekker Web Solutions Ecommerce and SEO Lansing office 58/100 Not publicly listed
#8 LVG Media Reputation Lansing office 48/100 Not publicly listed
#9 Shumaker Technology Group Local digital services Lansing office 35/100 Not publicly listed
#10 Addis Enterprises Versatile marketing services Lansing office 42/100 Not publicly listed
Our pick

Routeless

Best for owner-managed websites

Serves Lansing remotely Homepage performance 100/100 Routeless Go websites are $99 a month; custom projects are quoted after review

Routeless serves Lansing remotely. Its Routeless Go platform creates three website designs from a business's details and publishes the chosen one for $99 a month, and the team also builds custom websites, software, and integrations, quoted after review. It publishes three measured case studies and named client projects. Its homepage scored 100/100 in the mobile lab audit collected September 14, 2026, with a largest contentful paint of 1.1 seconds; HTTPS, structured data, and analytics were detected.

Why we recommend it

Routeless Go builds three website designs for a business in Lansing, then hosts the chosen site and keeps its leads, articles, and analytics in one account for $99 a month.

  • Website platform (Routeless Go)
  • Custom web design
  • Web development
  • Custom software
  • AI and automation
  • API integrations
Website Product Portfolio Case Studies Pricing
5 sources checked
  • Location official company page · retrieved 2026-09-01
  • Services official product page · retrieved 2026-09-29
  • Portfolio official portfolio · retrieved 2026-09-01
  • Case_studies official portfolio · retrieved 2026-09-01
  • Pricing official pricing page · retrieved 2026-09-29

Other top web design agencies serving Lansing

Ranked only on public evidence: portfolio, case studies, technical quality, reputation, services, local relevance, and transparency.

#2 on evidence

Scepter Marketing

Best for Google reviews

Lansing office Homepage performance 69/100 Not publicly listed

Scepter Marketing operates locally in Lansing, Michigan, offering a broad range of services including web design, SEO, and ecommerce. The agency has published five case studies, though it does not list any named portfolio projects. Client feedback is strong, with a perfect 5-star rating based on 21 reviews on Google. The agency's homepage is secured with HTTPS and includes structured data and analytics, although its mobile performance score is 69.

Why we ranked it here

Scepter Marketing maintains a 5-star average from 21 Google reviews.

  • Web design
  • WordPress
  • Shopify
  • Ecommerce
  • SEO
  • Paid media
  • Branding
  • Email marketing
  • Hosting
  • Website maintenance
  • AI and automation
  • API integrations
Website Case Studies Services
4 sources checked
  • Location google business profile · retrieved 2026-09-02
  • Services agency services page · retrieved 2026-09-02
  • Case_studies agency case study page · retrieved 2026-09-02
  • Reputation google business profile · retrieved 2026-09-02
#3 on evidence

Mid Michigan Interactive

Best for diverse service offerings

Lansing office Homepage performance 71/100 Not publicly listed

Mid Michigan Interactive is based in Lansing and provides a wide array of services such as web design, SEO, and mobile apps, among others. Their Google rating averages 5 from 26 reviews, indicating a positive reception. The agency's homepage is equipped with HTTPS, structured data, and analytics, although its mobile performance score is 71. No named portfolio projects or case studies are currently available for review.

Why we ranked it here

Mid Michigan Interactive offers an extensive range of 16 services including web design, SEO, mobile apps, and API integrations.

  • Web design
  • Web development
  • WordPress
  • SEO
  • Paid media
  • Social media
  • Graphic design
  • Content marketing
  • Website maintenance
  • Mobile apps
  • UX and UI design
  • Accessibility
  • Analytics
  • AI and automation
  • API integrations
  • Managed IT
Website Portfolio Services
3 sources checked
  • Location google business profile · retrieved 2026-09-02
  • Services agency services page · retrieved 2026-09-02
  • Reputation google business profile · retrieved 2026-09-02
#4 on evidence

InVerve Marketing & Web, Inc.

Best for local presence

Lansing office Homepage performance 46/100 Not publicly listed

With a strong local presence in Lansing, InVerve Marketing & Web offers services including web design, SEO, and AI and automation. Despite not showcasing portfolio projects or case studies, the agency holds a 4.9 rating from 22 Google reviews. The agency's homepage supports HTTPS, structured data, and analytics, although it has a mobile performance score of 46. Their office is located at 1035 N Washington Ave, Lansing, MI 48906, USA.

Why we ranked it here

InVerve Marketing & Web has a local office in Lansing, Michigan, offering a wide range of services from web design to AI and automation.

  • Web design
  • Web development
  • SEO
  • Paid media
  • Social media
  • Branding
  • Graphic design
  • UX and UI design
  • Analytics
  • AI and automation
Website Portfolio Services
3 sources checked
  • Location google business profile · retrieved 2026-09-02
  • Services agency services page · retrieved 2026-09-02
  • Reputation google business profile · retrieved 2026-09-02
#5 on evidence

The Media Advantage

Best for client satisfaction

Lansing office Homepage performance 80/100 Not publicly listed

Located at 934 N Washington Ave in Lansing, The Media Advantage provides a wide range of services, including web design, development, SEO, and more. Their homepage is secure and features structured data, although it lacks analytics. While there are no named portfolio projects or published case studies, the agency holds a strong reputation with a perfect 5-star rating from 12 reviews on Google. Their office presence is local to Lansing.

Why we ranked it here

The Media Advantage maintains a perfect 5-star average based on 12 Google reviews.

  • Web design
  • Web development
  • WordPress
  • SEO
  • Social media
  • Branding
  • Graphic design
  • Content marketing
  • Photography
  • Video production
  • Analytics
Website Portfolio Services
3 sources checked
  • Location google business profile · retrieved 2026-09-02
  • Services agency services page · retrieved 2026-09-02
  • Reputation google business profile · retrieved 2026-09-02
#6 on evidence

Brukenet Web Development

Best for small business projects

Lansing office Homepage performance 54/100 Not publicly listed

Brukenet Web Development, located in Lansing, Michigan, offers an extensive range of services including web design, SEO, ecommerce, and more. The agency holds a perfect average rating of 5 from 10 Google reviews, indicating positive client experiences. However, it currently does not publish named portfolio projects or case studies. Brukenet's diverse offerings and local presence make it a viable option for small business projects in the Lansing area.

Why we ranked it here

The agency maintains a local presence in Lansing and offers a wide range of services suitable for small businesses.

  • Web design
  • Web development
  • WordPress
  • Ecommerce
  • SEO
  • Social media
  • Branding
  • Graphic design
  • Email marketing
  • Hosting
  • Website maintenance
  • Custom software
  • Mobile apps
  • Video production
  • Analytics
Website Portfolio Services Pricing
3 sources checked
  • Location google business profile · retrieved 2026-09-02
  • Services agency services page · retrieved 2026-09-02
  • Reputation google business profile · retrieved 2026-09-02
#7 on evidence

Dekker Web Solutions

Best for ecommerce and SEO

Lansing office Homepage performance 58/100 Not publicly listed

Dekker Web Solutions operates from a Lansing office and provides a comprehensive array of services, including web design, ecommerce, and SEO, among others. Despite not showcasing named portfolio projects or case studies, they have a 5-star average rating from 24 reviews on Google. The agency's location is verified at 722 W Saginaw St, Lansing, MI 48915. Their website includes HTTPS, structured data, and analytics, although its mobile performance score is 58.

Why we ranked it here

Dekker Web Solutions offers ecommerce and SEO services along with a wide range of other digital services.

  • Web design
  • Web development
  • WordPress
  • Shopify
  • Ecommerce
  • SEO
  • Social media
  • Branding
  • Graphic design
  • Email marketing
  • Website maintenance
  • UX and UI design
Website Services
3 sources checked
  • Location google business profile · retrieved 2026-09-02
  • Services agency services page · retrieved 2026-09-02
  • Reputation google business profile · retrieved 2026-09-02
#8 on evidence

LVG Media

Best for reputation

Lansing office Homepage performance 48/100 Not publicly listed

LVG Media operates from a Lansing office, providing a wide range of services including web design, SEO, and AI and automation. Despite a low mobile performance score of 48 and a homepage largest contentful paint time of 6346 ms, the agency maintains a 5-star average on Google reviews, based on 30 reviews. Although it has no named portfolio projects or published case studies, LVG Media's service offerings are comprehensive, covering everything from branding to API integrations.

Why we ranked it here

LVG Media holds a perfect 5-star average from 30 Google reviews, indicating strong customer satisfaction and consistent service quality.

  • Web design
  • Web development
  • SEO
  • Paid media
  • Social media
  • Branding
  • Graphic design
  • Content marketing
  • UX and UI design
  • AI and automation
  • API integrations
Website Services
3 sources checked
  • Location google business profile · retrieved 2026-09-02
  • Services agency services page · retrieved 2026-09-02
  • Reputation google business profile · retrieved 2026-09-02
#9 on evidence

Shumaker Technology Group

Best for local digital services

Lansing office Homepage performance 35/100 Not publicly listed

Shumaker Technology Group offers a comprehensive suite of digital services from its Lansing office, including web design, development, SEO, and graphic design, among others. Despite having no named portfolio projects or case studies available, they maintain a high reputation with a 4.9 average from 43 Google reviews. The agency's website implements HTTPS and structured data, although its mobile performance score is 35, and the largest contentful paint time is 13681 ms.

Why we ranked it here

The agency provides a wide range of digital services from its Lansing office, including web design, SEO, and more.

  • Web design
  • Web development
  • SEO
  • Paid media
  • Social media
  • Graphic design
  • Custom software
  • Photography
  • Analytics
Website Services
3 sources checked
  • Location google business profile · retrieved 2026-09-02
  • Services agency services page · retrieved 2026-09-02
  • Reputation google business profile · retrieved 2026-09-02
#10 on evidence

Addis Enterprises

Best for versatile marketing services

Lansing office Homepage performance 42/100 Not publicly listed

Addis Enterprises operates from its Lansing office, offering a wide array of services such as web design, ecommerce, and SEO. The agency holds a 5-star average rating from 15 Google reviews, indicating positive feedback. While the homepage has HTTPS and analytics, its mobile performance score is 42. The agency does not have any named portfolio projects or published case studies available for review.

Why we ranked it here

Addis Enterprises provides a comprehensive range of services, including web design, web development, ecommerce, SEO, and social media, among others.

  • Web design
  • Web development
  • Ecommerce
  • SEO
  • Social media
  • Branding
  • Graphic design
  • Content marketing
  • Email marketing
  • Mobile apps
  • Photography
  • Video production
  • Accessibility
Website Services
3 sources checked
  • Location google business profile · retrieved 2026-09-02
  • Services agency services page · retrieved 2026-09-02
  • Reputation google business profile · retrieved 2026-09-02

Already have a website? Run it through the Lansing benchmark before choosing a provider.

Published pricing only

How much does web design cost in Lansing?

We found prices you can compare for 1 of the 10 agencies we reviewed. The figures below are their own published prices, not an average for Lansing. The rest quote each project or don't list prices.

  • Routeless Routeless Go websites are $99 a month; custom projects are quoted after review
Buyer guide

What to look for in a Lansing web design company.

Past work

Portfolio work you can inspect

Ask for recent, named projects you can open, and case studies that say what was done and what changed. A live site you can click through tells you more than a wall of client logos.

Speed

Test the agency's own website

Speed is one part of the decision, and anyone can test an agency's own site. The table above shows the same mobile score for every provider.

Specialty

Match the team to the build

A branding studio, a WordPress shop, an ecommerce team, and a software developer each solve different problems. Pick the team that has built the kind of site you need.

Ownership

Know who does the work

Ask who plans, designs, builds, launches, and maintains your site. Get what's included in writing, and ask how they handle changes to price or timeline.

Agency Intelligence methodology · version 2026-10

How we evaluated Lansing web design agencies.

Scores count only what we could verify in public. If an agency doesn't publish case studies, reviews, pricing, or other proof, it gets no points for that part of the score. That doesn't mean its client work is poor.

  • 25Portfolio and demonstrated work
  • 20Public case-study evidence
  • 15Technical website quality
  • 15Verifiable public reputation
  • 10Service depth
  • 10Lansing market relevance
  • 5Transparency

Choosing which agencies to review is a separate step from ranking them. For that step we look at local relevance, brand searches, how often an agency appears across independent search results, how much public evidence it has, reputation, and a mix of specialties. Every agency that makes the list is scored on the same 100-point Agency Quality rubric, and the 9 ranked agencies are ordered by that total alone. Routeless publishes this research. It's listed as our pick and isn't ranked, so no score is adjusted in its favor. Its remote setup and lack of third-party reviews are scored as found. Technical scores come from each audit, and audits and source facts are dated September 2, 2026.

Leading local industries

Websites for Lansing's leading industries.

With about 6,200 establishments in Ingham County, businesses in industries like retail and healthcare face plenty of competition. Showing up in local search results can help a business get noticed. With many businesses competing for attention, being visible when locals search or use AI-driven answers can make a difference. It's about more than having a website—it's about being found by potential customers.

The sections below cover the sectors with the most establishments in Ingham County. Each trade needs different things from its website.

Retail

Retail and e-commerce websites

Ingham County has 864 retail establishments. For local retailers and product businesses in Lansing, start with:

  • Online sales with payments, inventory, and sales tax set up correctly
  • Product pages that search engines and AI assistants can read
  • Pickup, delivery, and hours that match how you sell
  • Analytics that show which marketing brings in sales
Health Care And Social Assistance

Healthcare websites

Ingham County has 820 health care and social assistance establishments. For dental practices, clinics, med spas, and specialty providers in Lansing, start with:

  • A page for each treatment patients look up
  • Online scheduling tied to your practice management system
  • Structured data so Google and AI assistants can read your practice details
  • Forms and analytics planned around PHI: which vendors, who has access, how long data is kept
Other Services

Personal and repair services websites

Ingham County has 806 other services establishments. For salons, auto shops, cleaners, and repair businesses in Lansing, start with:

  • Booking that works from a phone in under a minute
  • Service and price pages that answer common questions before a call
  • Review requests sent as part of your follow-up
  • Fast pages that work well on a phone
Professional And Technical Services

Professional services websites

Ingham County has 750 professional and technical services establishments. For law firms, accountants, engineers, and consultancies in Lansing, start with:

  • A plain explanation of what you do, for prospective clients and partners
  • Practice-area and service-area pages that answer what people search for
  • An intake form that screens inquiries before the first call
  • CRM integration and tracking of where each lead came from
Built with Routeless Go

Websites Lansing businesses can build with Go.

Every one of these demo websites came out of Go's builder. Add your business details, pick one of three designs, and publish for $99 a month.

Ironclad Roofing demo website built with Go
Demo businessBold and direct

Ironclad Roofing

Roofing contractor website in the bold and direct design.

Open the demo ↗
Brightside Family Dental demo website built with Go
Demo businessClean and professional

Brightside Family Dental

Dental practice website in the clean and professional design.

Open the demo ↗
Delgado Injury Law demo website built with Go
Demo businessClassic and refined

Delgado Injury Law

Personal injury law firm website in the classic and refined design.

Open the demo ↗
Marlowe Hair Studio demo website built with Go
Demo businessWarm and image-led

Marlowe Hair Studio

Hair salon website in the warm and image-led design.

Open the demo ↗
Northside Auto Care demo website built with Go
Demo businessWarm and atmospheric

Northside Auto Care

Auto repair shop website in the warm and atmospheric design.

Open the demo ↗
Hollis Home Group demo website built with Go
Demo businessWarm and image-led

Hollis Home Group

Real estate agent website in the warm and image-led design.

Open the demo ↗
Build My Site Free More websites built with Go →
What we build

A website you can run yourself, with the tools around it.

15.6% of the Lansing sites we audited run on a DIY builder, and those owners usually pay separately for plugins, forms, and hosting. Routeless Go puts the website, the lead inbox, analytics, and content publishing in one account, and sets up the search basics for you.

Routeless Go

Three designs, then one place to run the site

Go drafts your pages from your business details and shows them in three designs. After launch you change the site by clicking or asking, get every inquiry in one inbox, and see where visitors come from.

Search & AI visibility

Found by Google and by assistants

Page titles, descriptions, structured data, and a sitemap are set up on every Go website. 25.0% of the Lansing sites we audited publish no structured data at all.

Search and AI assistants

People also ask AI assistants who to hire.

When someone asks ChatGPT or Google's AI results who to hire in Lansing, the answer draws on what those systems can read: your pages, your structured data, and business details that match across the web. Structured data makes that information easier for search engines and AI systems to interpret and verify. 25.0% of the 32 Lansing sites we tested publish none.

We also check your Google Business Profile and the listings AI assistants compare you against. Every Go website comes with structured data and a sitemap, and we publish our research on how AI assistants recommend local businesses.

How it works

From business details to a live Lansing website.

1 · Details

Tell Go about your business

Start with your current website, your Google Business Profile, or a few details about what you do and where in Lansing you work.

2 · Designs

Look through three designs

Each one uses your services and what you want customers to do: call, book, or ask for a quote. Nothing to pay yet.

3 · Changes

Make it yours

Change the copy, photos, colors, and pages directly, or tell Go what you want in plain English.

4 · Publish

Go live for $99 a month

Connect your domain and publish. Hosting, the lead inbox, analytics, and content tools are included, and you can compare the live site with the 32 Lansing sites above.

FAQ

Questions Lansing businesses ask.

A Lansing business website on Routeless Go costs $99 a month once you publish, with no setup fee. You can look through three designs before you pay. Projects that need integrations or other custom work are quoted after we review them. We found prices you can compare for 1 of the 10 agencies we reviewed. The others quote each project or don't list prices.

We scored 10 agencies serving Lansing on public evidence: portfolio, case studies, technical quality, reputation, services, local relevance, and transparency. The top three in our 2026 review are Scepter Marketing (Best for Google reviews), Mid Michigan Interactive (Best for diverse service offerings), InVerve Marketing & Web, Inc. (Best for local presence). Routeless publishes the research, so we list it as our pick and leave it out of the ranking. The full comparison and methodology are on this page.

Agency Intelligence is a separate study from the local business website benchmark. We scored 10 providers on the same 100-point rubric, using only what we could verify in public, and ordered the 9 ranked agencies by that total alone. An agency that doesn't publish something gets no points for it. That doesn't mean its client work is poor.

We audited 32 Lansing business websites. 96.7% take more than 2.5 seconds to show their main content on a phone. 25.0% have no structured data for search engines or AI assistants to read, and 25.0% run no analytics, so those owners can't see what their site brings in. The full results are on this page.

No. Routeless is a remote engineering team that works with businesses in Lansing and across the US. The research on this page is local, though: the benchmark covers 32 Lansing business websites, and the market figures come from U.S. Census data for Lansing and Ingham County.

The industry sections on this page follow the largest sectors in Lansing: retail, health care and social assistance, other services. Go works the same way for any kind of business. The latest County Business Patterns count puts Ingham County at 6,160 business establishments.

The Lansing sites we tested have a median mobile performance score of 62/100. The median site takes 7.1 seconds to show its main content, and Google calls 2.5 seconds or less 'good'. We test every site we build for mobile speed before launch.

Yes. 15.6% of the Lansing sites we audited run on a DIY builder and 65.6% on WordPress. We move your content over, redirect old URLs that get search traffic, and build the new site around what you sell.

Nearby markets

How Lansing compares.

Measured against 6 nearby markets, Lansing ranks 1st of 7 on median mobile performance, 1st of 7 on loading speed, 3rd of 7 on analytics adoption, 6th of 7 on structured-data adoption. Its strongest showing is median mobile performance; its weakest is structured-data adoption. Lansing posts the group's highest median mobile score and Dearborn Heights, MI the lowest. Each city below has its own sample, run through the same benchmark.