Original research
The 2026 Routeless Local Website Benchmark: Niagara Falls.
We ran 33 Niagara Falls business websites
through the same audit (13 home services, 13 healthcare, 7 legal): homepage checks plus Google's mobile performance
test. We collected the data August 24, 2026 and left
out national chains. Niagara Falls is one of
336
US cities in the benchmark.
-
90.9%
took over 2.5s to show their main content on mobile
Largest Contentful Paint above Google's 'good' threshold, 33 sites tested
-
61.0/100
median mobile performance score
Google PageSpeed Insights lab score across 33 sites
-
7.8s
median time to largest content on mobile
Google recommends 2.5 seconds or less
-
27.3%
have no structured data at all
machine-readable markup that describes the business and page
-
27.3%
run no analytics or conversion tracking we could detect
no Google Analytics, Tag Manager, or ad pixel on the homepage
-
51.5%
have no contact form on their homepage
a visitor's only next step is a phone call or leaving
-
30.3%
run on a DIY site builder
Wix, Squarespace, GoDaddy builder, Weebly, or Duda
-
2.2MB
median homepage weight
total mobile download across 33 tested sites
0–9
10–19
2
20–29
3
30–39
4
40–49
5
50–59
9
60–69
5
70–79
1
80–89
4
90+
Google mobile performance scores of the Niagara Falls
sites we tested. Under 50 is poor ·
90+ is good ·
we aim for the green band at launch.
The fastest homepage in the Niagara Falls sample showed its
main content in 0.8 seconds,
the slowest took 39.6, and the middle
half took between 5.6 and
11.7. The lightest homepage weighs
1 KB; the heaviest sends
9.2 MB to a phone.
Everything we measured in Niagara Falls, from worst to
best. The 50th column is the typical site. Beat the 90th
column and you're ahead of nine in ten sites we tested:
| Percentile |
10th | 20th | 30th | 40th | 50th | 60th | 70th | 80th | 90th |
| Mobile score |
38 | 46 | 53 | 59 | 61 | 67 | 70 | 74 | 92 |
| Main content shown (s) |
2.6 | 3.8 | 5.8 | 6.9 | 7.8 | 8.3 | 10.5 | 12.3 | 17.5 |
| Page weight (KB) |
494 | 1015 | 1145 | 1948 | 2255 | 2563 | 3333 | 4469 | 7393 |
Methodology: Routeless audited 33 business websites in Niagara Falls, NY (2026Q3 benchmark). Homepage signals (CMS, structured data, contact paths, analytics) were collected from each site's live homepage; performance figures are Google PageSpeed Insights mobile lab metrics for the 33 sites that completed a run. Businesses were sampled across industries from public listings and licensing registries; national chains were excluded.
Read
Google's PageSpeed Insights methodology
and
download the anonymized Niagara Falls benchmark summary.
We dropped 7
Niagara Falls sites we couldn't reach, and
33 of the 33
finished a full PageSpeed run.
Sampled businesses include
Advanced Dental Of Western New York, Applebay Family Dental Clinic Niagara Falls, Calcon Plumbing and Heating, Frank's Mr. Plumber, Law Office of Craig Touma, Daine Spooner Plumbing Inc., Two Lakes Dental.
Collected August 24, 2026. Results describe the
33 sampled businesses, not every business
in Niagara Falls. We re-run the benchmark, so treat
these numbers as a snapshot from that date.
