Original research
The 2026 Routeless Local Website Benchmark: Concord.
We ran 36 Concord business websites
through the same audit (20 healthcare, 16 legal): homepage checks plus Google's mobile performance
test. We collected the data August 25, 2026 and left
out national chains. Concord is one of
336
US cities in the benchmark.
-
94.4%
took over 2.5s to show their main content on mobile
Largest Contentful Paint above Google's 'good' threshold, 36 sites tested
-
63.0/100
median mobile performance score
Google PageSpeed Insights lab score across 36 sites
-
6.9s
median time to largest content on mobile
Google recommends 2.5 seconds or less
-
11.1%
have no structured data at all
machine-readable markup that describes the business and page
-
16.7%
run no analytics or conversion tracking we could detect
no Google Analytics, Tag Manager, or ad pixel on the homepage
-
52.8%
have no contact form on their homepage
a visitor's only next step is a phone call or leaving
-
5.6%
run on a DIY site builder
Wix, Squarespace, GoDaddy builder, Weebly, or Duda
-
2.4MB
median homepage weight
total mobile download across 36 tested sites
0–9
10–19
20–29
8
30–39
2
40–49
6
50–59
9
60–69
6
70–79
3
80–89
2
90+
Google mobile performance scores of the Concord
sites we tested. Under 50 is poor ·
90+ is good ·
we aim for the green band at launch.
The fastest homepage in the Concord sample showed its
main content in 0.9 seconds,
the slowest took 34.7, and the middle
half took between 4.7 and
14.0. The lightest homepage weighs
524 KB; the heaviest sends
45.5 MB to a phone.
Everything we measured in Concord, from worst to
best. The 50th column is the typical site. Beat the 90th
column and you're ahead of nine in ten sites we tested:
| Percentile |
10th | 20th | 30th | 40th | 50th | 60th | 70th | 80th | 90th |
| Mobile score |
34 | 39 | 51 | 59 | 63 | 66 | 70 | 77 | 86 |
| Main content shown (s) |
3.0 | 4.3 | 4.7 | 5.8 | 7.1 | 9.2 | 11.7 | 15.2 | 19.1 |
| Page weight (KB) |
869 | 1160 | 1466 | 2034 | 2646 | 3472 | 4021 | 7918 | 14950 |
Methodology: Routeless audited 36 business websites in Concord, NC (2026Q3 benchmark). Homepage signals (CMS, structured data, contact paths, analytics) were collected from each site's live homepage; performance figures are Google PageSpeed Insights mobile lab metrics for the 36 sites that completed a run. Businesses were sampled across industries from public listings and licensing registries; national chains were excluded.
Read
Google's PageSpeed Insights methodology
and
download the anonymized Concord benchmark summary.
We dropped 4
Concord sites we couldn't reach, and
36 of the 36
finished a full PageSpeed run.
Sampled businesses include
Afton Dental, The Law Offices of Ben A. Cox, P.L.L.C., Law Office of Laura M. Baker, Carolinas Sleep Specialists, Concord Center For Family Dentistry, Ferguson Hayes Hawkins, PLLC, Dr Robert Rogers.
Collected August 25, 2026. Results describe the
36 sampled businesses, not every business
in Concord. We re-run the benchmark, so treat
these numbers as a snapshot from that date.
