Original research
The 2026 Routeless Local Website Benchmark: Eugene.
39 Eugene business websites analyzed —
26 home services, 13 healthcare — each through the same audit: homepage
checks plus Google's mobile performance test, collected
August 25, 2026. National chains were excluded.
Eugene is one of
327
US cities in the benchmark.
-
97.4%
took over 2.5s to show their main content on mobile
Largest Contentful Paint above Google's 'good' threshold, 39 sites tested
-
62.0/100
median mobile performance score
Google PageSpeed Insights lab score across 39 sites
-
9.5s
median time to largest content on mobile
Google recommends 2.5 seconds or less
-
30.8%
have no structured data at all
the markup search engines and AI assistants read a business from
-
41.0%
run no analytics or conversion tracking we could detect
no Google Analytics, Tag Manager, or ad pixel on the homepage
-
69.2%
have no contact form on their homepage
a visitor's only next step is a phone call or leaving
-
38.5%
run on a DIY site builder
Wix, Squarespace, GoDaddy builder, Weebly, or Duda
-
2.7MB
median homepage weight
total mobile download across 39 tested sites
0–9
10–19
1
20–29
2
30–39
2
40–49
12
50–59
14
60–69
1
70–79
4
80–89
3
90+
Google mobile performance scores of the Eugene
sites we tested. Under 50 is poor ·
90+ is good ·
sites we build launch in the green band.
The fastest homepage in the Eugene sample showed its
main content in 2.4 seconds,
the slowest took 89.0, and the middle
half of the market sits between 5.5 and
13.6. The lightest homepage weighs
172 KB; the heaviest sends
27.8 MB to a phone.
The full range we measured in Eugene, worst to
best. The 50th column is the typical site; if your site
beats the 90th, it beats nine out of ten local
competitors:
| Percentile |
10th | 20th | 30th | 40th | 50th | 60th | 70th | 80th | 90th |
| Mobile score |
43 | 54 | 56 | 58 | 62 | 62 | 65 | 79 | 87 |
| Main content shown (s) |
2.9 | 3.8 | 6.7 | 7.7 | 9.5 | 10.8 | 13.0 | 15.0 | 22.0 |
| Page weight (KB) |
819 | 1222 | 1568 | 1930 | 2793 | 3054 | 3542 | 5047 | 8170 |
Methodology: Routeless audited 39 business websites in Eugene, OR (2026Q3 benchmark). Homepage signals (CMS, structured data, contact paths, analytics) were collected from each site's live homepage; performance figures are Google PageSpeed Insights mobile lab metrics for the 39 sites that completed a run. Businesses were sampled across industries from public listings and licensing registries; national chains were excluded.
1 unreachable
Eugene sites were excluded from the sample, and
39 of the 39
completed a full PageSpeed run.
Sampled businesses include
Aaron Shoemaker Construction, Alta Plumbing, Amplify Speech Therapy, A Ply Construction, Associated Heating & Air Conditioning.
Collected August 25, 2026. Results describe the
39 sampled businesses, not every business
in Eugene, and the benchmark is re-run, so these
figures are a dated snapshot rather than a standing claim.