Original research
The 2026 Routeless Local Website Benchmark: Medford.
56 Medford business websites analyzed —
47 home services, 9 healthcare — each through the same audit: homepage
checks plus Google's mobile performance test, collected
August 27, 2026. National chains were excluded.
Medford is one of
336
US cities in the benchmark.
-
96.4%
took over 2.5s to show their main content on mobile
Largest Contentful Paint above Google's 'good' threshold, 56 sites tested
-
63.5/100
median mobile performance score
Google PageSpeed Insights lab score across 56 sites
-
8.1s
median time to largest content on mobile
Google recommends 2.5 seconds or less
-
32.1%
have no structured data at all
machine-readable markup that describes the business and page
-
48.2%
run no analytics or conversion tracking we could detect
no Google Analytics, Tag Manager, or ad pixel on the homepage
-
64.3%
have no contact form on their homepage
a visitor's only next step is a phone call or leaving
-
41.1%
run on a DIY site builder
Wix, Squarespace, GoDaddy builder, Weebly, or Duda
-
2.4MB
median homepage weight
total mobile download across 56 tested sites
0–9
10–19
20–29
30–39
2
40–49
18
50–59
23
60–69
9
70–79
1
80–89
3
90+
Google mobile performance scores of the Medford
sites we tested. Under 50 is poor ·
90+ is good ·
our launch target is the green band.
The fastest homepage in the Medford sample showed its
main content in 1.2 seconds,
the slowest took 57.9, and the middle
half of the market sits between 6.2 and
12.3. The lightest homepage weighs
111 KB; the heaviest sends
71.8 MB to a phone.
The full range we measured in Medford, worst to
best. The 50th column is the typical site; if your site
beats the 90th, it beats nine out of ten local
competitors:
| Percentile |
10th | 20th | 30th | 40th | 50th | 60th | 70th | 80th | 90th |
| Mobile score |
54 | 55 | 57 | 61 | 64 | 66 | 68 | 70 | 74 |
| Main content shown (s) |
4.1 | 5.8 | 6.4 | 7.4 | 8.1 | 9.2 | 10.8 | 13.9 | 18.3 |
| Page weight (KB) |
1227 | 1443 | 1759 | 2212 | 2610 | 3130 | 3383 | 4086 | 7340 |
Methodology: Routeless audited 56 business websites in Medford, OR (2026Q3 benchmark). Homepage signals (CMS, structured data, contact paths, analytics) were collected from each site's live homepage; performance figures are Google PageSpeed Insights mobile lab metrics for the 56 sites that completed a run. Businesses were sampled across industries from public listings and licensing registries; national chains were excluded.
Read
Google's PageSpeed Insights methodology
and
download the anonymized Medford benchmark summary.
1 unreachable
Medford sites were excluded from the sample, and
56 of the 56
completed a full PageSpeed run.
Sampled businesses include
Alex On A Mission, Bumgardners Landscape Management Incorporated, Burks Custom Awnings & Co, Clean Air Protectors, Cascade Dental, Ej Unique Painting, Farrells Glass Service.
Collected August 27, 2026. Results describe the
56 sampled businesses, not every business
in Medford, and the benchmark is re-run, so these
figures are a dated snapshot rather than a standing claim.