Original research
The 2026 Routeless Local Website Benchmark: Carrollton.
We ran 31 Carrollton business websites
through the same audit (20 healthcare, 9 legal, 2 home services): homepage checks plus Google's mobile performance
test. We collected the data August 24, 2026 and left
out national chains. Carrollton is one of
336
US cities in the benchmark.
-
100.0%
took over 2.5s to show their main content on mobile
Largest Contentful Paint above Google's 'good' threshold, 30 sites tested
-
54.5/100
median mobile performance score
Google PageSpeed Insights lab score across 30 sites
-
9.1s
median time to largest content on mobile
Google recommends 2.5 seconds or less
-
22.6%
have no structured data at all
machine-readable markup that describes the business and page
-
32.3%
run no analytics or conversion tracking we could detect
no Google Analytics, Tag Manager, or ad pixel on the homepage
-
61.3%
have no contact form on their homepage
a visitor's only next step is a phone call or leaving
-
25.8%
run on a DIY site builder
Wix, Squarespace, GoDaddy builder, Weebly, or Duda
-
3.4MB
median homepage weight
total mobile download across 30 tested sites
0–9
10–19
20–29
4
30–39
8
40–49
7
50–59
7
60–69
3
70–79
1
80–89
90+
Google mobile performance scores of the Carrollton
sites we tested. Under 50 is poor ·
90+ is good ·
we aim for the green band at launch.
The fastest homepage in the Carrollton sample showed its
main content in 3.5 seconds,
the slowest took 24.6, and the middle
half took between 5.5 and
17.3. The lightest homepage weighs
488 KB; the heaviest sends
24.2 MB to a phone.
Everything we measured in Carrollton, from worst to
best. The 50th column is the typical site. Beat the 90th
column and you're ahead of nine in ten sites we tested:
| Percentile |
10th | 20th | 30th | 40th | 50th | 60th | 70th | 80th | 90th |
| Mobile score |
38 | 42 | 46 | 51 | 55 | 58 | 64 | 66 | 72 |
| Main content shown (s) |
4.8 | 4.9 | 6.2 | 7.4 | 9.6 | 10.9 | 15.6 | 18.1 | 21.6 |
| Page weight (KB) |
1129 | 2205 | 2480 | 2815 | 3574 | 4362 | 4783 | 8693 | 12896 |
Methodology: Routeless audited 31 business websites in Carrollton, TX (2026Q3 benchmark). Homepage signals (CMS, structured data, contact paths, analytics) were collected from each site's live homepage; performance figures are Google PageSpeed Insights mobile lab metrics for the 30 sites that completed a run. Businesses were sampled across industries from public listings and licensing registries; national chains were excluded.
Read
Google's PageSpeed Insights methodology
and
download the anonymized Carrollton benchmark summary.
We dropped 9
Carrollton sites we couldn't reach, and
30 of the 31
finished a full PageSpeed run.
Sampled businesses include
Addison Dental Group, All Smiles Dental of Carrollton, The Law Office of Andrew C. Olivo, Beverly Dental Center, Book Law Firm, Carrollton Dentistry, Celebration Family Dental of Carrollton.
Collected August 24, 2026. Results describe the
31 sampled businesses, not every business
in Carrollton. We re-run the benchmark, so treat
these numbers as a snapshot from that date.
