Seattle and Mount Rainier, Washington
Web design · Locations · Washington · Richland

Web design in Richland, WA: agencies, costs & local website data.

Routeless Go builds three website designs for your Richland business free, and you publish for $99 a month. We also checked 36 Richland business websites, so you can see how yours compares.

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36 Richland business websites analyzed · collected August 25, 2026 · median mobile score 56/100 · median load 11.8s · 16.7% publish no structured data

Pictured: Seattle and Mount Rainier, elsewhere in Washington. Photo: Victorgrigas via Wikimedia Commons (CC BY-SA 3.0) · source

The Richland market

4,960 businesses compete for attention in Benton County.

Richland, Washington is part of Benton County, which has about 4,960 establishments. The construction industry leads with about 710 businesses, followed closely by health care and social assistance with nearly 700. Retail, hospitality and food service, and professional services also have strong representation. The city of Richland has a population of 61,912 and is home to anchor institutions like Kadlec Regional Medical Center and Washington State University Tri-Cities. Nearby cities include Pasco, just 8 miles away.

  • 61,912 Richland residents (ACS 5-year)
  • $92,550 median household income
  • 4,960 businesses in Benton County (CBP)
  • 12.5% population change over five years

Sources: American Community Survey 5-year estimates (place level) and County Business Patterns (county level). We never mix city and county figures.

Original research

The 2026 Routeless Local Website Benchmark: Richland.

We ran 36 Richland business websites through the same audit (15 healthcare, 12 legal, 9 home services): homepage checks plus Google's mobile performance test. We collected the data August 25, 2026 and left out national chains. Richland is one of 336 US cities in the benchmark.

  • 100.0% took over 2.5s to show their main content on mobile Largest Contentful Paint above Google's 'good' threshold, 36 sites tested
  • 56.5/100 median mobile performance score Google PageSpeed Insights lab score across 36 sites
  • 11.8s median time to largest content on mobile Google recommends 2.5 seconds or less
  • 16.7% have no structured data at all machine-readable markup that describes the business and page
  • 30.6% run no analytics or conversion tracking we could detect no Google Analytics, Tag Manager, or ad pixel on the homepage
  • 58.3% have no contact form on their homepage a visitor's only next step is a phone call or leaving
  • 25.0% run on a DIY site builder Wix, Squarespace, GoDaddy builder, Weebly, or Duda
  • 2.5MB median homepage weight total mobile download across 36 tested sites

The fastest homepage in the Richland sample showed its main content in 3.3 seconds, the slowest took 22.6, and the middle half took between 6.8 and 16.0. The lightest homepage weighs 334 KB; the heaviest sends 15.8 MB to a phone.

Everything we measured in Richland, from worst to best. The 50th column is the typical site. Beat the 90th column and you're ahead of nine in ten sites we tested:

Percentile 10th20th30th40th50th60th70th80th90th
Mobile score 365153565758606472
Main content shown (s) 5.06.37.18.611.913.815.516.820.4
Page weight (KB) 107813181625190726323370425944876300

Methodology: Routeless audited 36 business websites in Richland, WA (2026Q3 benchmark). Homepage signals (CMS, structured data, contact paths, analytics) were collected from each site's live homepage; performance figures are Google PageSpeed Insights mobile lab metrics for the 36 sites that completed a run. Businesses were sampled across industries from public listings and licensing registries; national chains were excluded. Read Google's PageSpeed Insights methodology and download the anonymized Richland benchmark summary. We dropped 4 Richland sites we couldn't reach, and 36 of the 36 finished a full PageSpeed run. Sampled businesses include Armstrong & Jameson, P.S., Allen Brecke Law Offices, Asbestos & Mold Solutions, Family First Dental - North Richland, Hatfield Law, PLLC, Chvatal King Cantu Law, Core Cabinet Production. Collected August 25, 2026. Results describe the 36 sampled businesses, not every business in Richland. We re-run the benchmark, so treat these numbers as a snapshot from that date.

The benchmark, live · no signup

See where your site lands in the Richland benchmark.

Enter your website address. We'll run the same Google mobile test and homepage checks we ran on the 36 Richland sites above and show where yours lands. It takes 20 to 40 seconds.

Benchmark observations

What we found analyzing 36 Richland websites.

  • 94.4% of the Richland business sites we tested fall in Google's 'poor' range for loading: their main content takes more than four seconds to appear on a phone.
  • 33.3% of the 36 sites have no sitemap we could find, so search engines have to discover their pages by following links.
  • Only 16.7% of the sites we tested get enough traffic for Google to publish field speed data, which is measured on visitors' own devices. The rest have lab scores only.
  • 5.6% of the sampled sites let visitors book or schedule online.
  • 69.4% run on WordPress and 25.0% on DIY builders. The rest are custom, or we couldn't identify the platform.
  • 58.3% of Richland homepages have no contact form, and 25.0% have no tap-to-call phone link on mobile.
  • 30.6% of the Richland sites run no analytics we could detect, so those owners can't easily see how many visits or inquiries the site brings in.

The median Richland site takes 11.8 seconds to show its main content on a phone. Every figure above comes from the same 36 sites.

Agency Intelligence · September 4, 2026

10 best web design agencies in Richland, WA for 2026.

The Routeless Local Website Benchmark above looks at local business websites. Our Agency Intelligence review separately evaluates web design companies serving Richland. We looked at 14 candidates and picked 10 based on dated public evidence. Then we ran each agency's own website through Google PageSpeed Insights and our homepage checks.

Routeless is listed first as our pick. The other 9 agencies are ranked by our published scoring rubric. Part of that rubric scores local presence, like an office in town and public reviews. Routeless isn't based in Richland, so we list it separately and don't rank it against local agencies.

  • 14candidates evaluated
  • 10agencies selected
  • 10agency sites audited
  • All published claimssource-backed and dated
Compare web design companies serving Richland
Rank Agency Best for Presence Homepage Performance Google PageSpeed Insights mobile performance score, tested September 2026. Pricing
#2 Spotted Fox Digital Marketing Local reputation Richland office 72/100 Not publicly listed
#3 Cougar Digital Marketing Diverse service offerings Kennewick office in the Richland metro 46/100 You’ve probably seen the pitch: “Get a professional website for just $300–$500 a month — no big upfront cost.” It sounds reasonable.
#4 Blue Mountain Digital Marketing Local digital marketing presence Richland office 54/100 Not publicly listed
#5 Hello Habanero Positive Google reviews Kennewick office in the Richland metro 54/100 Not publicly listed
#6 Underground Creative Diverse media services Kennewick office in the Richland metro 32/100 Not publicly listed
#7 Jenographics Complete web service range Richland office 37/100 Not publicly listed
#8 Ovis Digital AI and automation Kennewick office in the Richland metro 51/100 Not publicly listed
#9 Artmil Metro area presence Kennewick office in the Richland metro 62/100 Not publicly listed
#10 Pay Per Lead Marketing Agency SEO and paid media Richland office 60/100 Not publicly listed

Other top web design agencies serving Richland

Ranked only on public evidence: portfolio, case studies, technical quality, reputation, services, local relevance, and transparency.

#2 on evidence

Spotted Fox Digital Marketing

Best for local reputation

Richland office Homepage performance 72/100 Not publicly listed

Spotted Fox Digital Marketing operates a local office in Richland, Washington, providing a wide range of services including web design, SEO, social media, and branding. Despite not having named portfolio projects, the agency has published three case studies, offering insight into their project capabilities. Their website is well-equipped with HTTPS, structured data, and analytics. They also hold a 4.9-star average from 89 Google reviews, reflecting a positive reputation among clients.

Why we ranked it here

Averages 4.9 stars from 89 Google reviews, indicating strong customer satisfaction in Richland.

  • Web design
  • SEO
  • Social media
  • Branding
  • Content marketing
  • Photography
  • Video production
  • AI and automation
4 sources checked
  • Location google business profile · retrieved 2026-09-03
  • Services agency services page · retrieved 2026-09-03
  • Case_studies agency case study page · retrieved 2026-09-03
  • Reputation google business profile · retrieved 2026-09-03
#3 on evidence

Cougar Digital Marketing

Best for diverse service offerings

Kennewick office in the Richland metro Homepage performance 46/100 You’ve probably seen the pitch: “Get a professional website for just $300–$500 a month — no big upfront cost.” It sounds reasonable.

Cougar Digital Marketing, located in Kennewick, offers an extensive suite of services, from web design and ecommerce to AI and automation. Their pricing structure suggests affordability with monthly plans ranging from $300-$500. Although they have no named portfolio projects or case studies, they maintain a strong reputation with a perfect 5-star rating from 112 Google reviews. The agency's homepage supports HTTPS, structured data, and analytics, although its mobile performance score is 46.

Why we ranked it here

Cougar Digital Marketing provides a wide range of services, including web design, SEO, branding, and managed IT, catering to various business needs.

  • Web design
  • WordPress
  • Ecommerce
  • SEO
  • Paid media
  • Social media
  • Branding
  • Graphic design
  • Content marketing
  • Email marketing
  • Hosting
  • Website maintenance
  • UX and UI design
  • Photography
  • Video production
  • Accessibility
  • Analytics
  • AI and automation
  • Managed IT
4 sources checked
  • Location google business profile · retrieved 2026-09-03
  • Services agency services page · retrieved 2026-09-03
  • Pricing agency pricing page · retrieved 2026-09-03
  • Reputation google business profile · retrieved 2026-09-03
#4 on evidence

Blue Mountain Digital Marketing

Best for local digital marketing presence

Richland office Homepage performance 54/100 Not publicly listed

Blue Mountain Digital Marketing has a local office in Richland and provides an extensive array of services including web design, ecommerce, and SEO. The agency holds a 5.0 rating based on 13 Google reviews. Their homepage supports HTTPS and structured data, although its mobile performance score is 54. No named projects or case studies are published at this time.

Why we ranked it here

Blue Mountain Digital Marketing is located in Richland and offers a wide range of services, from web design to analytics, with a 5.0 average rating from 13 Google reviews.

  • Web design
  • Ecommerce
  • SEO
  • Paid media
  • Social media
  • Branding
  • Graphic design
  • Email marketing
  • UX and UI design
  • Photography
  • Video production
  • Analytics
  • AI and automation
  • API integrations
3 sources checked
  • Location google business profile · retrieved 2026-09-03
  • Services agency services page · retrieved 2026-09-03
  • Reputation google business profile · retrieved 2026-09-03
#5 on evidence

Hello Habanero

Best for positive Google reviews

Kennewick office in the Richland metro Homepage performance 54/100 Not publicly listed

Located in the Kennewick office within the Richland metro area, Hello Habanero offers a wide range of services including web design, development, SEO, and more specialized offerings like AI and automation. The agency has a 5-star average rating on Google from 31 reviews. Their website includes structured data and analytics, although the homepage has a mobile performance score of 54 and a largest contentful paint time of 6228 ms.

Why we ranked it here

The agency holds a 5-star average from 31 Google reviews.

  • Web design
  • Web development
  • WordPress
  • Ecommerce
  • SEO
  • Paid media
  • Social media
  • Branding
  • Content marketing
  • Hosting
  • Custom software
  • Mobile apps
  • UX and UI design
  • Photography
  • Video production
  • Accessibility
  • AI and automation
  • API integrations
3 sources checked
  • Location google business profile · retrieved 2026-09-03
  • Services agency services page · retrieved 2026-09-03
  • Reputation google business profile · retrieved 2026-09-03
#6 on evidence

Underground Creative

Best for diverse media services

Kennewick office in the Richland metro Homepage performance 32/100 Not publicly listed

Located in the Kennewick office in the Richland metro area, Underground Creative provides a broad array of services such as web design, SEO, branding, and more specialized offerings like photography and video production. Despite its location outside Richland, it maintains a strong reputation with a 4.8 average from 19 Google reviews. The agency's website is equipped with HTTPS and structured data, although it has no named portfolio projects or case studies available.

Why we ranked it here

The agency offers a wide range of services, including web design, SEO, branding, and video production.

  • Web design
  • Web development
  • SEO
  • Paid media
  • Social media
  • Branding
  • Graphic design
  • UX and UI design
  • Photography
  • Video production
  • Analytics
3 sources checked
  • Location google business profile · retrieved 2026-09-03
  • Services agency services page · retrieved 2026-09-03
  • Reputation google business profile · retrieved 2026-09-03
#7 on evidence

Jenographics

Best for complete web service range

Richland office Homepage performance 37/100 Not publicly listed

Jenographics operates from a local office in Richland and provides a comprehensive suite of web and digital services, such as web design, WordPress, and SEO. Their offerings extend to branding, graphic design, and custom software. The agency has a perfect 5-star rating based on 23 Google reviews, indicating positive client feedback. Despite no named portfolio projects or case studies, their broad service range supports varied client needs.

Why we ranked it here

Jenographics offers a wide array of services, including web design, WordPress, ecommerce, SEO, and social media, alongside other digital and design services.

  • Web design
  • WordPress
  • Ecommerce
  • SEO
  • Social media
  • Branding
  • Graphic design
  • Hosting
  • Custom software
  • UX and UI design
3 sources checked
  • Location google business profile · retrieved 2026-09-03
  • Services agency services page · retrieved 2026-09-03
  • Reputation google business profile · retrieved 2026-09-03
#8 on evidence

Ovis Digital

Best for AI and automation

Kennewick office in the Richland metro Homepage performance 51/100 Not publicly listed

Ovis Digital operates from Kennewick in the Richland metro area, offering a diverse range of services including web design, ecommerce, SEO, and AI and automation. The agency maintains a perfect 5-star average rating from 23 Google reviews, indicating positive client feedback. While no named portfolio projects or published case studies are available, their homepage does feature HTTPS, structured data, and analytics, suggesting a focus on technical standards.

Why we ranked it here

The agency provides AI and automation among its wide array of services, which includes web design and SEO.

  • Web design
  • Ecommerce
  • SEO
  • Paid media
  • Branding
  • Hosting
  • Website maintenance
  • Custom software
  • Analytics
  • AI and automation
  • API integrations
3 sources checked
  • Location google business profile · retrieved 2026-09-03
  • Services agency services page · retrieved 2026-09-03
  • Reputation google business profile · retrieved 2026-09-03
#9 on evidence

Artmil

Best for metro area presence

Kennewick office in the Richland metro Homepage performance 62/100 Not publicly listed

Artmil operates from Kennewick within the Richland metro area, offering services such as web design, SEO, branding, and more. While it has no named portfolio projects or case studies available, the agency maintains a strong reputation with a 4.8 average rating from 25 Google reviews. Their website supports HTTPS and structured data, with analytics implemented.

Why we ranked it here

Artmil is based in Kennewick, part of the Richland metro area, and offers a wide range of services.

  • Web design
  • SEO
  • Branding
  • Graphic design
  • Email marketing
  • Hosting
  • Website maintenance
  • Accessibility
3 sources checked
  • Location google business profile · retrieved 2026-09-04
  • Services agency services page · retrieved 2026-09-04
  • Reputation google business profile · retrieved 2026-09-04
#10 on evidence

Pay Per Lead Marketing Agency

Best for SEO and paid media

Richland office Homepage performance 60/100 Not publicly listed

Pay Per Lead Marketing Agency operates from a local office in Richland, Washington, offering SEO, paid media, and UX/UI design services. The agency holds a perfect 5-star rating from two Google reviews, indicating client satisfaction. Despite the absence of named portfolio projects or published case studies, the agency maintains a mobile-friendly website with structured data and analytics. Its homepage performance score is 60, and it effectively uses HTTPS for security.

Why we ranked it here

The agency provides services in SEO, paid media, and UX/UI design from its Richland office.

  • SEO
  • Paid media
  • UX and UI design
3 sources checked
  • Location google business profile · retrieved 2026-09-01
  • Services agency services page · retrieved 2026-09-01
  • Reputation google business profile · retrieved 2026-09-01

Already have a website? Run it through the Richland benchmark before choosing a provider.

Published pricing only

How much does web design cost in Richland?

We found prices you can compare for 2 of the 10 agencies we reviewed. The figures below are their own published prices, not an average for Richland. The rest quote each project or don't list prices.

  • Routeless Routeless Go websites are $99 a month; custom projects are quoted after review
  • Cougar Digital Marketing You’ve probably seen the pitch: “Get a professional website for just $300–$500 a month — no big upfront cost.” It sounds reasonable.
Buyer guide

What to look for in a Richland web design company.

Past work

Portfolio work you can inspect

Ask for recent, named projects you can open, and case studies that say what was done and what changed. A live site you can click through tells you more than a wall of client logos.

Speed

Test the agency's own website

Speed is one part of the decision, and anyone can test an agency's own site. The table above shows the same mobile score for every provider.

Specialty

Match the team to the build

A branding studio, a WordPress shop, an ecommerce team, and a software developer each solve different problems. Pick the team that has built the kind of site you need.

Ownership

Know who does the work

Ask who plans, designs, builds, launches, and maintains your site. Get what's included in writing, and ask how they handle changes to price or timeline.

Agency Intelligence methodology · version 2026-10

How we evaluated Richland web design agencies.

Scores count only what we could verify in public. If an agency doesn't publish case studies, reviews, pricing, or other proof, it gets no points for that part of the score. That doesn't mean its client work is poor.

  • 25Portfolio and demonstrated work
  • 20Public case-study evidence
  • 15Technical website quality
  • 15Verifiable public reputation
  • 10Service depth
  • 10Richland market relevance
  • 5Transparency

Choosing which agencies to review is a separate step from ranking them. For that step we look at local relevance, brand searches, how often an agency appears across independent search results, how much public evidence it has, reputation, and a mix of specialties. Every agency that makes the list is scored on the same 100-point Agency Quality rubric, and the 9 ranked agencies are ordered by that total alone. Routeless publishes this research. It's listed as our pick and isn't ranked, so no score is adjusted in its favor. Its remote setup and lack of third-party reviews are scored as found. Technical scores come from each audit, and audits and source facts are dated September 4, 2026.

Leading local industries

Websites for Richland's leading industries.

In Richland, about 700 health care and social assistance businesses compete for local attention. Retail and hospitality sectors also have significant representation, with around 580 and 500 establishments respectively. Showing up in local search results and AI-driven answers can help businesses in these crowded sectors reach potential customers. With many options available, being easily found online is important for connecting with the local community.

The sections below cover the sectors with the most establishments in Benton County. Each trade needs different things from its website.

Construction

Construction and home services websites

Benton County has 712 construction establishments. For contractors, roofers, plumbers, HVAC, and landscaping companies in Richland, start with:

  • An estimate request form that alerts you right away
  • Photos of finished jobs, grouped by service and neighborhood
  • Call tracking and lead routing that hold up in the busy season
  • Your license, insurance, and reviews where customers will see them
Health Care And Social Assistance

Healthcare websites

Benton County has 698 health care and social assistance establishments. For dental practices, clinics, med spas, and specialty providers in Richland, start with:

  • A page for each treatment patients look up
  • Online scheduling tied to your practice management system
  • Structured data so Google and AI assistants can read your practice details
  • Forms and analytics planned around PHI: which vendors, who has access, how long data is kept
Retail

Retail and e-commerce websites

Benton County has 579 retail establishments. For local retailers and product businesses in Richland, start with:

  • Online sales with payments, inventory, and sales tax set up correctly
  • Product pages that search engines and AI assistants can read
  • Pickup, delivery, and hours that match how you sell
  • Analytics that show which marketing brings in sales
Hospitality And Food Service

Hospitality and food service websites

Benton County has 503 hospitality and food service establishments. For restaurants, caterers, venues, and hotels in Richland, start with:

  • Menus, hours, and locations that stay correct everywhere
  • Reservations and ordering with fewer third-party fees
  • Local search and map-pack basics
  • Big photos of the food or venue that still load fast on a phone
Built with Routeless Go

Websites Richland businesses can build with Go.

Every one of these demo websites came out of Go's builder. Add your business details, pick one of three designs, and publish for $99 a month.

Ironclad Roofing demo website built with Go
Demo businessBold and direct

Ironclad Roofing

Roofing contractor website in the bold and direct design.

Open the demo ↗
Brightside Family Dental demo website built with Go
Demo businessClean and professional

Brightside Family Dental

Dental practice website in the clean and professional design.

Open the demo ↗
Delgado Injury Law demo website built with Go
Demo businessClassic and refined

Delgado Injury Law

Personal injury law firm website in the classic and refined design.

Open the demo ↗
Marlowe Hair Studio demo website built with Go
Demo businessWarm and image-led

Marlowe Hair Studio

Hair salon website in the warm and image-led design.

Open the demo ↗
Northside Auto Care demo website built with Go
Demo businessWarm and atmospheric

Northside Auto Care

Auto repair shop website in the warm and atmospheric design.

Open the demo ↗
Hollis Home Group demo website built with Go
Demo businessWarm and image-led

Hollis Home Group

Real estate agent website in the warm and image-led design.

Open the demo ↗
What we build

A website you can run yourself, with the tools around it.

25.0% of the Richland sites we audited run on a DIY builder, and those owners usually pay separately for plugins, forms, and hosting. Routeless Go puts the website, the lead inbox, analytics, and content publishing in one account, and sets up the search basics for you.

Routeless Go

Three designs, then one place to run the site

Go drafts your pages from your business details and shows them in three designs. After launch you change the site by clicking or asking, get every inquiry in one inbox, and see where visitors come from.

Search & AI visibility

Found by Google and by assistants

Page titles, descriptions, structured data, and a sitemap are set up on every Go website. 16.7% of the Richland sites we audited publish no structured data at all.

Search and AI assistants

People also ask AI assistants who to hire.

When someone asks ChatGPT or Google's AI results who to hire in Richland, the answer draws on what those systems can read: your pages, your structured data, and business details that match across the web. Structured data makes that information easier for search engines and AI systems to interpret and verify. 16.7% of the 36 Richland sites we tested publish none.

We also check your Google Business Profile and the listings AI assistants compare you against. Every Go website comes with structured data and a sitemap, and we publish our research on how AI assistants recommend local businesses.

How it works

From business details to a live Richland website.

1 · Details

Tell Go about your business

Start with your current website, your Google Business Profile, or a few details about what you do and where in Richland you work.

2 · Designs

Look through three designs

Each one uses your services and what you want customers to do: call, book, or ask for a quote. Nothing to pay yet.

3 · Changes

Make it yours

Change the copy, photos, colors, and pages directly, or tell Go what you want in plain English.

4 · Publish

Go live for $99 a month

Connect your domain and publish. Hosting, the lead inbox, analytics, and content tools are included, and you can compare the live site with the 36 Richland sites above.

FAQ

Questions Richland businesses ask.

A Richland business website on Routeless Go costs $99 a month once you publish, with no setup fee. You can look through three designs before you pay. Projects that need integrations or other custom work are quoted after we review them. We found prices you can compare for 2 of the 10 agencies we reviewed. The others quote each project or don't list prices.

We scored 10 agencies serving Richland on public evidence: portfolio, case studies, technical quality, reputation, services, local relevance, and transparency. The top three in our 2026 review are Spotted Fox Digital Marketing (Best for local reputation), Cougar Digital Marketing (Best for diverse service offerings), Blue Mountain Digital Marketing (Best for local digital marketing presence). Routeless publishes the research, so we list it as our pick and leave it out of the ranking. The full comparison and methodology are on this page.

Agency Intelligence is a separate study from the local business website benchmark. We scored 10 providers on the same 100-point rubric, using only what we could verify in public, and ordered the 9 ranked agencies by that total alone. An agency that doesn't publish something gets no points for it. That doesn't mean its client work is poor.

We audited 36 Richland business websites. 100.0% take more than 2.5 seconds to show their main content on a phone. 16.7% have no structured data for search engines or AI assistants to read, and 30.6% run no analytics, so those owners can't see what their site brings in. The full results are on this page.

No. Routeless is a remote engineering team that works with businesses in Richland and across the US. The research on this page is local, though: the benchmark covers 36 Richland business websites, and the market figures come from U.S. Census data for Richland and Benton County.

The industry sections on this page follow the largest sectors in Richland: construction, health care and social assistance, retail. Go works the same way for any kind of business. The latest County Business Patterns count puts Benton County at 4,960 business establishments.

The Richland sites we tested have a median mobile performance score of 56/100. The median site takes 11.8 seconds to show its main content, and Google calls 2.5 seconds or less 'good'. We test every site we build for mobile speed before launch.

Yes. 25.0% of the Richland sites we audited run on a DIY builder and 69.4% on WordPress. We move your content over, redirect old URLs that get search traffic, and build the new site around what you sell.

Nearby markets

How Richland compares.

Measured against 6 nearby markets, Richland ranks 7th of 7 on median mobile performance, 7th of 7 on loading speed, 3rd of 7 on analytics adoption, 4th of 7 on structured-data adoption. Its strongest showing is analytics adoption; its weakest is median mobile performance. Pasco, WA posts the group's highest median mobile score and Richland the lowest. Each city below has its own sample, run through the same benchmark.