Original research
The 2026 Routeless Local Website Benchmark: Spokane Valley.
30 Spokane Valley business websites analyzed —
14 healthcare, 10 home services, 6 legal — each through the same audit: homepage
checks plus Google's mobile performance test, collected
August 24, 2026. National chains were excluded.
Spokane Valley is one of
327
US cities in the benchmark.
-
96.7%
took over 2.5s to show their main content on mobile
Largest Contentful Paint above Google's 'good' threshold, 30 sites tested
-
60.5/100
median mobile performance score
Google PageSpeed Insights lab score across 30 sites
-
10.2s
median time to largest content on mobile
Google recommends 2.5 seconds or less
-
13.3%
have no structured data at all
the markup search engines and AI assistants read a business from
-
13.3%
run no analytics or conversion tracking we could detect
no Google Analytics, Tag Manager, or ad pixel on the homepage
-
63.3%
have no contact form on their homepage
a visitor's only next step is a phone call or leaving
-
20.0%
run on a DIY site builder
Wix, Squarespace, GoDaddy builder, Weebly, or Duda
-
2.6MB
median homepage weight
total mobile download across 30 tested sites
1
0–9
10–19
20–29
3
30–39
2
40–49
8
50–59
12
60–69
4
70–79
80–89
90+
Google mobile performance scores of the Spokane Valley
sites we tested. Under 50 is poor ·
90+ is good ·
sites we build launch in the green band.
The fastest homepage in the Spokane Valley sample showed its
main content in 1.8 seconds,
the slowest took 26.6, and the middle
half of the market sits between 5.7 and
19.4. The lightest homepage weighs
940 KB; the heaviest sends
34.9 MB to a phone.
The full range we measured in Spokane Valley, worst to
best. The 50th column is the typical site; if your site
beats the 90th, it beats nine out of ten local
competitors:
| Percentile |
10th | 20th | 30th | 40th | 50th | 60th | 70th | 80th | 90th |
| Mobile score |
39 | 53 | 54 | 58 | 61 | 62 | 64 | 67 | 71 |
| Main content shown (s) |
4.4 | 5.7 | 7.8 | 8.7 | 11.2 | 13.4 | 17.7 | 19.8 | 21.6 |
| Page weight (KB) |
1400 | 1713 | 2128 | 2474 | 2727 | 3515 | 4821 | 6554 | 10837 |
Methodology: Routeless audited 30 business websites in Spokane Valley, WA (2026Q3 benchmark). Homepage signals (CMS, structured data, contact paths, analytics) were collected from each site's live homepage; performance figures are Google PageSpeed Insights mobile lab metrics for the 30 sites that completed a run. Businesses were sampled across industries from public listings and licensing registries; national chains were excluded.
10 unreachable
Spokane Valley sites were excluded from the sample, and
30 of the 30
completed a full PageSpeed run.
Sampled businesses include
Advanced Fireproofing & Insulation Co, Apple Valley Dental And Braces, Blue Flame Heating & A/C, Broadway Landscape Supply, Cascade Dental Care - Spokane Valley.
Collected August 24, 2026. Results describe the
30 sampled businesses, not every business
in Spokane Valley, and the benchmark is re-run, so these
figures are a dated snapshot rather than a standing claim.