Building a Dental Discovery Platform That Generated 100+ Inquiries
Central Valley Dentists helps patients find dentists by insurance, specialty, location and appointment timing. Routeless also built dentist-facing tools for profile management, SEO rankings and AI visibility, and the platform has generated more than 100 patient inquiries.
- 40+ dental practices managing their own profiles To October 2026 · Owner-reported
- 100+ patient inquiries generated To October 2026 · Owner-reported
- 1.09K clicks from Google Search Search Console, site history through October 2026 (under 12 months) · Google Search Console
- 274K times the site appeared in Google Search results (impressions) Search Console, site history through October 2026 (under 12 months) · Google Search Console
Finding a dentist by insurance and specialty
Finding a dentist who accepts a patient's insurance, offers the needed treatment, serves the right area, and can accommodate the right appointment timing is often harder than it should be. Practices also need a better way to present complete, reliable information.
Practice profiles and visibility data
For practices: dentist portals for managing profile details, monitoring SEO rankings relative to nearby competitors, and viewing AI visibility insights. That makes the platform useful to both patients and participating practices.
Patient search and appointment timing
For patients: search and discovery by geography, insurance, specialty, service needs, and appointment timing, connected to detailed provider profiles.
Scope
- Patient matching: a patient describes the need once and is routed to the right local office
- Insurance-aware search
- City and practice pages owned by the regional brand
- Specialty pages
- Medically reviewed plain-English guides written for conventional and AI search
40+ participating practices and 100+ inquiries
More than 40 dental practices actively manage their profiles, and the platform has generated over 100 patient inquiries. Those inquiries represent interested patients, not booked appointments. Google Search Console shows 274,000 impressions and approximately 1,090 clicks over the site's search history through October 2026.
- 40+ dental practices managing their own profiles. To October 2026. Source: Owner-reported. Practices actively managing profiles. Not all listings, and not necessarily paying customers.
- 100+ patient inquiries generated. To October 2026. Source: Owner-reported. Inquiries, not booked appointments or completed treatment.
- 1.09K clicks from Google Search. Search Console, site history through October 2026 (under 12 months). Source: Google Search Console. Approximately 1,090 clicks.
- 274K times the site appeared in Google Search results (impressions). Search Console, site history through October 2026 (under 12 months). Source: Google Search Console. Appearances in results, not visits. 274,000 impressions.
Built by Eric Provencio, founder of Routeless, who previously held data and engineering roles at Nike, Gopuff, Peloton, Hulu, and Disney.
Related research: Dental website benchmark.
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