Analytics Engineering
A course platform with 121 lessons and 1,598 in-browser exercises, wrapped in a content layer built to be found by people learning the subject rather than shopping for a course.
Visits from Google grew from 11 a month to 412 — a 37-fold rise.
- 412 visits from Google search in June
- 37x more than December 2024, its first full month
- 299 pages now turning up in Google
Competing with every free tutorial on the internet.
A course platform is up against free documentation and every tutorial on the internet. Fighting for the one obvious phrase everybody bids on is expensive and crowded. Turning up for the hundreds of specific things a learner actually gets stuck on is cheaper, and there is far more of it.
These are not big numbers in absolute terms, and we would rather say so than dress them up: a few hundred visits a month is a small site. What makes them worth having is who they are. Every one arrived by searching for something the course teaches.
Answer the question for free, then sell the course
An 86-article library was written against the things the curriculum already teaches, so the free reading and the paid product pull in the same direction. Anyone who lands on an article is, by definition, already the person the course is for.
Where it stands today
In December 2024, its first full month, the site drew 11 visits from Google. In June it drew 412, and it now turns up across 299 pages and 1,107 different searches. The library is doing what it was built to do: catching the specific questions rather than fighting for the one obvious phrase.
Google's own figures, not ours.
Every number on this page is read directly from Analytics Engineering's own Google Search Console and Google Analytics with their permission, and nothing here is estimated or modelled. Analytics Engineering can open the same reports and see the same figures.
Monthly figures cover June 2026, the most recent complete month — we do not show part-months, because a month missing a week looks like a decline that never happened. Appearances in search are counted by Search Console and visits by Analytics; those measure different things and will not add up to one another. Collected July 27, 2026; re-running the reports moves these numbers, and we would rather they move than quietly go stale. What we do not publish is which searches and which pages are winning: that is our client's competitive position, and it is not ours to hand to their competitors.
The rest of the measured work.
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