Building Interactive Learning Games for Data Professionals
Routeless built an analytics engineering education platform that turns technical learning into interactive play. Learners practice data skills through games, guided content and AI-generated story videos.
- Thousands of people have practiced on the platform To October 2026 · Owner-reported
- 372 clicks from Google Search Search Console, site history through October 2026 (under 12 months) · Google Search Console
- 65.6K times the site appeared in Google Search results (impressions) Search Console, site history through October 2026 (under 12 months) · Google Search Console
Why Eric built the learning platform
After years in the analytics engineering industry, Eric wanted a place where data professionals could practice skills instead of only reading tutorials. It also became a way to explore software development as AI-assisted tools emerged.
Games and technical exercises
The platform pairs lessons and hands-on exercises with custom gamified applications. In one experience, learners answer data questions while battling space invaders; in another, they encounter fantasy-themed challenges.
Scope
- A curriculum of 121 lessons
- 1,598 exercises that run in the browser
- A context-aware AI tutor
- Accounts and subscription payments through Stripe
- An 86-article library written against what the curriculum already teaches
Connected systems
Educational video
Alongside the lessons, the platform uses AI-generated, story-driven videos to introduce technical concepts.
Usage and search visibility
Thousands of people have used the platform to practice. Google Search Console shows 372 clicks and 65.6K impressions over the site's search history through October 2026. This is a product and learning-experience story first, not a claim of large search traffic or course sales.
Building it meant interactive application design, custom stateful game mechanics, education UX, and AI-assisted media production: work that goes well beyond an ordinary business website.
- Thousands of people have practiced on the platform. To October 2026. Source: Owner-reported. People who practiced, not necessarily registered or paying users.
- 372 clicks from Google Search. Search Console, site history through October 2026 (under 12 months). Source: Google Search Console.
- 65.6K times the site appeared in Google Search results (impressions). Search Console, site history through October 2026 (under 12 months). Source: Google Search Console. Appearances in results, not visits.
Connected systems documented by this project.
Built by Eric Provencio, founder of Routeless, who previously held data and engineering roles at Nike, Gopuff, Peloton, Hulu, and Disney.
Related research: State of Small Business Websites 2026.
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