Original research · Homepage scan · snapshot 2026-08-26

22.1% had no detectable structured data.

Structured data is machine-readable markup, usually schema.org JSON-LD, that describes a business to search engines and AI assistants. 16.3% of the same sites had no discoverable sitemap.

By , Routeless · updated

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  • 22.1% had no detectable structured data
  • 11,432 valid observations (2,526 counted)
  • 327 US cities in 43 states
What the number means

22.1% of 11,432 sites had no detectable structured data.

Search engines and AI assistants read structured data to confirm a business's name, location, and services. The scan records whether markup is present, not whether it is complete or valid.

22.1% had no detectable structured data. Routeless Business Website Benchmark, n=11,432.
Routeless Website Benchmark • n=11,432 • 2026-08. Detection is limited to the live homepage and known technology fingerprints; absence means not detected, not proven absent.
By industry

How the published industry cohorts compare.

Industry cohorts publish only when the snapshot holds enough valid observations. They are observational comparisons within the sample, not rankings of every business in the industry.

CohortShare that had no detectable structured dataValid observations
All sampled business websites 22.1% 11,432
Dental websites 18.5% 3,697
Law firm websites 23.5% 3,776
HVAC websites 21.5% 297
Plumbing websites 19.4% 1,128
Cite and reuse

Quote it with the denominator attached.

This finding, its data, and its chart are available under CC BY 4.0. Credit Routeless, link to this page, and keep the collection window and sample size with the figure.

Suggested citation

Routeless. “22.1% had no detectable structured data.” State of Small Business Websites 2026, Routeless Business Website Benchmark, revision 2, 2026-08-26. https://www.routeless.io/website-benchmarks/findings/structured-data

Permalink

https://www.routeless.io/website-benchmarks/findings/structured-data

Collection window

2026-08-24 to 2026-08-25, revision 2

Data

The CSV holds this finding's metrics at national, platform, industry, state, and regional scope.

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<a href="https://www.routeless.io/website-benchmarks/findings/structured-data"><img src="https://www.routeless.io/website-benchmarks/charts/structured-data.svg" alt="22.1% had no detectable structured data (Routeless Website Benchmark)" width="1200" height="630"></a>

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