Original research · Homepage scan · snapshot 2026-08-26

Only 8.4% used a detectable online-booking tool.

We looked for the fingerprints of known scheduling and booking tools on each homepage.

By , Routeless · updated

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  • 8.4% used a detectable online-booking tool
  • 11,432 valid observations (958 counted)
  • 327 US cities in 43 states
What the number means

8.4% of 11,432 sites used a detectable online-booking tool.

Online booking lets a visitor pick a time without a phone call. Booking that lives on an inner page or in an unrecognized tool is not counted, so the true share may be higher.

Only 8.4% used a detectable online-booking tool. Routeless Business Website Benchmark, n=11,432.
Routeless Website Benchmark • n=11,432 • 2026-08. Detection is limited to the live homepage and known technology fingerprints; absence means not detected, not proven absent.
By industry

How the published industry cohorts compare.

Industry cohorts publish only when the snapshot holds enough valid observations. They are observational comparisons within the sample, not rankings of every business in the industry.

CohortShare that used a detectable online-booking toolValid observations
All sampled business websites 8.4% 11,432
Dental websites 17.4% 3,697
Law firm websites 2.4% 3,776
HVAC websites 9.8% 297
Plumbing websites 3.8% 1,128
Cite and reuse

Quote it with the denominator attached.

This finding, its data, and its chart are available under CC BY 4.0. Credit Routeless, link to this page, and keep the collection window and sample size with the figure.

Suggested citation

Routeless. “Only 8.4% used a detectable online-booking tool.” State of Small Business Websites 2026, Routeless Business Website Benchmark, revision 2, 2026-08-26. https://www.routeless.io/website-benchmarks/findings/online-booking

Permalink

https://www.routeless.io/website-benchmarks/findings/online-booking

Collection window

2026-08-24 to 2026-08-25, revision 2

Data

The CSV holds this finding's metrics at national, platform, industry, state, and regional scope.

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<a href="https://www.routeless.io/website-benchmarks/findings/online-booking"><img src="https://www.routeless.io/website-benchmarks/charts/online-booking.svg" alt="Only 8.4% used a detectable online-booking tool (Routeless Website Benchmark)" width="1200" height="630"></a>

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